{"id":1405,"date":"2022-06-01T08:45:35","date_gmt":"2022-06-01T08:45:35","guid":{"rendered":"https:\/\/pixelfy.me\/blog\/?p=1405"},"modified":"2022-06-18T12:36:34","modified_gmt":"2022-06-18T12:36:34","slug":"what-is-a-distribution-strategy-in-marketing","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/blog\/what-is-a-distribution-strategy-in-marketing\/","title":{"rendered":"What is a Distribution Strategy in Marketing? &#8211; Everything You Need to Know, FAQs &amp; More"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelfy.me\/blog\/what-is-a-distribution-strategy-in-marketing\/#What_is_a_Distribution_Strategy_in_Terms_of_Marketing\" >What is a Distribution Strategy in Terms of Marketing?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelfy.me\/blog\/what-is-a-distribution-strategy-in-marketing\/#How_to_Develop_a_Marketing_Distribution_Strategy_Step-by-Step_Guide\" >How to Develop a Marketing Distribution Strategy (Step-by-Step Guide)&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelfy.me\/blog\/what-is-a-distribution-strategy-in-marketing\/#Step_1_Conduct_Audience_Research\" >Step 1: Conduct Audience Research&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelfy.me\/blog\/what-is-a-distribution-strategy-in-marketing\/#Step_2_Conduct_Competitor_Research\" >Step 2: Conduct Competitor Research&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelfy.me\/blog\/what-is-a-distribution-strategy-in-marketing\/#Step_3_Choose_the_Ideal_Distribution_Channels\" >Step 3: Choose the Ideal Distribution Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelfy.me\/blog\/what-is-a-distribution-strategy-in-marketing\/#Step_4_Create_Your_Content\" >Step 4: Create Your Content&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixelfy.me\/blog\/what-is-a-distribution-strategy-in-marketing\/#Wrapping_Things_Up%E2%80%A6\" >Wrapping Things Up\u2026&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>As a brand, you must define how you intend to distribute the message of your product or service to your target customers.&nbsp;<\/p>\n\n\n\n<p>When you choose an effective distribution channel for your brand messaging, you\u2019ll start to see an increase in sales.<\/p>\n\n\n\n<p>This is because your brand message is being displayed to individuals that are most likely interested in the product or service you have to offer.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2fcff;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-left wp-block-heading\">Quick Summary<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p>In this post, we will shed light upon what a marketing distribution strategy is, why it\u2019s important for a brand and how you can compose one for yourself.&nbsp;<\/p>\n\n\n\n<p>So without further ado, let\u2019s get into it.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Distribution_Strategy_in_Terms_of_Marketing\"><\/span>What is a Distribution Strategy in Terms of Marketing?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to a distribution strategy in <a href=\"https:\/\/pixelfy.me\/blog\/marketing\/\">marketing<\/a>, it\u2019s the <strong>channels <\/strong>that you choose to distribute your brand\u2019s message. It also dictates the approach and methods you will use as part of your marketing campaigns and what goals they are meant to achieve.\u00a0<\/p>\n\n\n\n<p><strong>Please note <\/strong>that a distribution strategy in marketing differs from a regular distribution strategy. The former deals with distributing a brand\u2019s message while the latter deals with distributing the actual product or service to the target customer.&nbsp;<\/p>\n\n\n\n<p>For the purposes of this post, we are discussing the former.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/h4aVqxvZoZsEVOCJKAd4OQO7jzsf7zRso4Di6olqQ6hPODJND7Iw0m0-1H_R4FEPLwOCEEufKZ27y1yvYq6Q6Oa1bTJhzkNw_Nfy3Kd1u0pkP6xb3Y1F-521Vwnz_i304EsVS2JiFL-blVE9HQ\" alt=\"direct distribution strategy distribution strategies indirect distribution strategy exclusive distribution strategy\"\/><\/figure>\n<\/div>\n\n\n<p>The purpose of a marketing distribution strategy is to first identify the best channels for the distribution of brand content. Next, it must determine what type of content should be posted on those channels and how the audience is meant to interact with it.\u00a0<\/p>\n\n\n\n<p><strong><em>Want to know what is channel marketing strategy? CLICK <a href=\"https:\/\/pixelfy.me\/blog\/what-is-channel-marketing-strategy\/\">HERE<\/a>. <\/em><\/strong><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Develop_a_Marketing_Distribution_Strategy_Step-by-Step_Guide\"><\/span>How to Develop a Marketing Distribution Strategy (Step-by-Step Guide)&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The process to develop a marketing distribution strategy is fairly the same for most brands and products.&nbsp;<\/p>\n\n\n\n<p>In this section, we\u2019ll provide actionable steps that you can take to develop a successful marketing distribution strategy for your brand.&nbsp;<\/p>\n\n\n\n<p><strong>These steps are:&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Conduct_Audience_Research\"><\/span>Step 1: Conduct Audience Research&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As we briefly mentioned earlier, the ideal distribution channels for your brand will depend on who your target audience is.&nbsp;<\/p>\n\n\n\n<p>Naturally, you will want to choose distribution channels that your target audience frequents the most. That\u2019s where they can easily come across your content and if they\u2019re interested, they will pause and interact with it.&nbsp;<\/p>\n\n\n\n<p><strong><em>For example, <\/em><\/strong><em>if you have a product that appeals to middle-aged individuals and the elderly, then distribution channels such as <\/em><strong><em>print ads <\/em><\/strong><em>and <\/em><strong><em>TV ads <\/em><\/strong><em>would be the way to go.&nbsp;<\/em><\/p>\n\n\n\n<p><em>On the other hand, if you have a product that appeals to individuals in <\/em><strong><em>Gen Z, <\/em><\/strong><em>then distribution channels like <\/em><strong><em>Snapchat, TikTok, <\/em><\/strong><em>and <\/em><strong><em>Instagram <\/em><\/strong><em>would be much more effective.&nbsp;<\/em><\/p>\n\n\n\n<p>Hence, you must first identify who the target audience of your product or service is and then identify which platforms they are most likely to frequent. You want to maximize the chance of an individual from your target segment to come across your brand\u2019s content.&nbsp;<\/p>\n\n\n\n<p>As part of your audience research, we <strong>highly recommend <\/strong>that you develop a set of <strong>buyer personas. <\/strong>A <strong>buyer persona <\/strong>is a fictional representation of the ideal customer for your brand.&nbsp;<\/p>\n\n\n\n<p>You can define them by describing different traits and characteristics for them. This includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Age<\/li><li>Gender<\/li><li>Marital status&nbsp;<\/li><li>Job<\/li><li>Income<\/li><li>Geographical location&nbsp;<\/li><\/ul>\n\n\n\n<p>And much more.\u00a0<\/p>\n\n\n\n<p><strong><em>Check out the various components of marketing strategy, <a href=\"https:\/\/pixelfy.me\/blog\/what-are-the-various-components-of-a-marketing-strategy\/\">HERE<\/a>. <\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Conduct_Competitor_Research\"><\/span>Step 2: Conduct Competitor Research&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you have identified the ideal customers for your brand, you have to gauge the competition.&nbsp;<\/p>\n\n\n\n<p><strong>Competitor analysis <\/strong>is important for a number of different reasons but when it comes to the distribution strategy, it can really come in handy. When you study your competitors, it can provide you with clues on what you can do to gain an edge over them.&nbsp;<\/p>\n\n\n\n<p>Since your competitors are also in the same niche and are selling similar products or services, there\u2019s a high chance that your <strong>target audience <\/strong>will also be the same. Hence, this can provide you with great insight into what works and what doesn\u2019t.&nbsp;<\/p>\n\n\n\n<p>If you have no idea which distribution channels are ideal for your type of brand, you can look at your competitors and see what channels they use.&nbsp;<\/p>\n\n\n\n<p>Additionally, you can combine the findings of <strong>step 1 <\/strong>with <strong>step 2 <\/strong>to find a distribution channel that has not been fully utilized yet.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>For example, <\/em><\/strong><em>let\u2019s say that as a part of your audience research, you found that a high number of your target customers frequent <\/em><strong><em>Instagram.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p><em>However, when you conduct competitor research, you find that most of them are using <\/em><strong><em>Facebook <\/em><\/strong><em>and <\/em><strong><em>Twitter <\/em><\/strong><em>as their primary distribution channels.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Thus, you can capitalize on this by setting up your social media page on Instagram and sharing your content there.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Since you\u2019ll have little to no competition on that particular distribution channel, you can capture a significant share of the market with ease.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Choose_the_Ideal_Distribution_Channels\"><\/span>Step 3: Choose the Ideal Distribution Channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After you conduct audience and competitor research, you will have unique insight into which distribution channels could work best for your brand.&nbsp;<\/p>\n\n\n\n<p>Once you find these channels, it\u2019s time to decide which ones you want to start out with. One big mistake that many new brands make is that they try to conquer multiple distribution channels at once.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Fk930gDoiMtxOlP1KaW6INVFt1kojT9cPJPjUzHCJHHq-n37DgaYsSnfq8GFetfqPqit-oOj3LhBpj2ALHFbrghekj2ZKkE3Jo93_I9-qJdp9-gN4ZVwnpaNH6QUlOnMC3E47zIpGleV7zEW7g\" alt=\"direct distribution strategy distribution strategies indirect distribution strategy exclusive distribution strategy\"\/><\/figure>\n\n\n\n<p>This rarely ever works out since you need a large team and a large budget to carry out something like that successfully. As a new brand, we definitely recommend that you stick to <strong>one or two distribution channels.&nbsp;<\/strong><\/p>\n\n\n\n<p>Then, once you start to gain traction on those channels and your brand starts to bring in sizable revenue, you can expand into other distribution channels.&nbsp;<\/p>\n\n\n\n<p>A <strong>good distribution strategy <\/strong>takes into account all the different factors that may affect how well you can market your product or service on a specific channel.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>For example, <\/em><\/strong><em>let\u2019s say that you conducted thorough audience and competitor research and found that <\/em><strong><em>Youtube <\/em><\/strong><em>and <\/em><strong><em>WordPress <\/em><\/strong><em>are the two best channels for your brand.&nbsp;<\/em><\/p>\n\n\n\n<p><em>As you may know, these are two wildly different platforms when it comes to the type of content that is typically present on them.&nbsp;<\/em><\/p>\n\n\n\n<p><em>At this point, you must consider what is the <\/em><strong><em>expertise of your content creation team<\/em><\/strong><em>. Are they good at creating long-form video content? Or are they mainly good at writing long-form text content?&nbsp;<\/em><\/p>\n\n\n\n<p><em>Naturally, you will go with the platform that primarily hosts the type of content that your content creation team is good at.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Create_Your_Content\"><\/span>Step 4: Create Your Content&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Next up is content creation. Naturally, the platform that you choose will depend on the type of content that you will create for your brand.&nbsp;<\/p>\n\n\n\n<p>In any case, you must ensure that the content you create for your brand is <strong>easily digestible <\/strong>and <strong>relatable <\/strong>to your target audience. Since you\u2019ve conducted extensive audience research, you\u2019ll be aware of what their core values and beliefs are.&nbsp;<\/p>\n\n\n\n<p>Hence, it\u2019s a good idea to create content that is personalized to that target audience because it will resonate with them. As a result, they\u2019ll be much more likely to interact with your content.&nbsp;<\/p>\n\n\n\n<p>If it\u2019s <strong>text content, <\/strong>it\u2019s important for it to be bite-sized and <strong>easily scannable. <\/strong>Avoid big blocks of text and ensure that you use headings and subheadings.&nbsp;<\/p>\n\n\n\n<p>You can also use your distribution channel to drive traffic to your brand website or online store. All you have to do is include a link to it within your social media posts or bios.\u00a0<\/p>\n\n\n\n<p><strong><em>Find out how to select the best marketing strategy for your business <a href=\"https:\/\/pixelfy.me\/blog\/marketing\/strategy\/\">HERE<\/a>. <\/em><\/strong><\/p>\n\n\n\n<p>Ensure that you use a <strong>link shortener <\/strong>to shorten the links so that your post remains concise and to the point. One such example is Pixelfy.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image.png\" alt=\"exclusive distribution strategy distribution strategies selective distribution intensive distribution strategy\" class=\"wp-image-652\" width=\"234\" height=\"234\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image.png 935w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-300x300.png 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-150x150.png 150w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-768x768.png 768w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"http:\/\/pixelfy.me\" style=\"border-radius:4px;background-color:#f775ea\">SIGN UP FOR A FREE TRIAL<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p><strong><em>To shorten your link through <\/em><\/strong><a href=\"http:\/\/pixelfy.me\"><strong><em>Pixelfy<\/em><\/strong><\/a><em>, register an account and log in.<\/em><\/p>\n\n\n\n<p><strong><em>Step 1: <\/em><\/strong><em>After logging in, you\u2019ll be at the <\/em><strong><em>dashboard page <\/em><\/strong><em>for Pixelfy.&nbsp;<\/em><\/p>\n\n\n\n<p><em>From here, you can see the <\/em><strong><em>fast shortener box <\/em><\/strong><em>at the top of the page.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/IzEsNmEkiY-9V-349VXAkGYTM35Y_EJIOIXPeduZ1_RXT3dKNHUW-aJvHyRRpu3IFC9Y3IMdRMzG3330-MWNJjr_msUnMmm2E77by3EwTWuUTTqH2F4KVQzgeLRUNuCk4RrMNqQOU2AvRdvWgA\" alt=\"distribution strategies selective distribution intensive distribution strategy supply chain distribution costs\"\/><\/figure>\n\n\n\n<p><strong><em>Step 2: <\/em><\/strong><em>Copy the link that you want to add to your distribution channel and paste it into the <\/em><strong><em>fast shortener box. <\/em><\/strong><em>You\u2019ll automatically be taken to the next page.&nbsp;<\/em><\/p>\n\n\n\n<p><em>If you are not, click on the <\/em><strong><em>Shorten button.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/sJ336TW8aDiQMX3uWPjRPM5z_dujUZNjKQ7XyheEzc_gSB3Gw7L6u_OhDsm_MPyQXz7p4lqHQ5E9vChLF7hSrKv9AktYbx0hGQQa05MwB1fKLlYQdmV0kGo-x9IpG16vQ2klg_lO-XBvIpRqXA\" alt=\"distribution strategies selective distribution intensive distribution supply chain types of distribution\"\/><\/figure>\n\n\n\n<p><strong><em>Step 3: <\/em><\/strong><em>On the next page, you\u2019ll get the shortened URL that you can copy and paste into your posts. <\/em><em><br><\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/2uTymqtRrlajYecD7d8l8p7yJEia-B6DC-XrqwKjhf2XVKER1afPB33Kdighp3ek03Z22mRYfO1fkggnMFraysXGTrIhP3HEnOYLhHy9BlYOktO1YjMCk0w35aTgVR3iNraYnFcygwMrVFpfFg\" alt=\"types of distribution strategies direct distribution direct distribution channels types of distribution strategies\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up%E2%80%A6\"><\/span>Wrapping Things Up\u2026&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>That\u2019s how a distribution marketing strategy works and why a company\u2019s distribution strategy is important for its longevity.&nbsp;<\/p>\n\n\n\n<p>Just make sure that you start with only one or two channels as a new business. Then, once the business starts booming, you can start to have multiple channels.&nbsp;<\/p>\n\n\n\n<p>If you have further questions, please let us know in the comments section below. Check out more content like this on our <a href=\"https:\/\/pixelfy.me\/blog\/\">blog<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post is all about DISTRIBUTION STRATEGIES, how they work and what place they have alongside other MARKETING STRATEGIES. You can use it to &#8230;<\/p>\n","protected":false},"author":3,"featured_media":1406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[26,32],"tags":[288,289,290,291,292],"class_list":["post-1405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-strategy","tag-what-is-a-distribution-strategy-in-marketing","tag-how-to-develop-a-marketing-distribution-strategy","tag-conduct-audience-research","tag-conduct-competitor-research","tag-choose-the-ideal-distribution-channels"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/1405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/comments?post=1405"}],"version-history":[{"count":5,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/1405\/revisions"}],"predecessor-version":[{"id":1545,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/1405\/revisions\/1545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media\/1406"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media?parent=1405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/categories?post=1405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/tags?post=1405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}