{"id":2406,"date":"2022-09-19T08:07:24","date_gmt":"2022-09-19T08:07:24","guid":{"rendered":"https:\/\/pixelfy.me\/blog\/?p=2406"},"modified":"2022-09-19T08:07:26","modified_gmt":"2022-09-19T08:07:26","slug":"how-to-create-a-custom-url-link","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/","title":{"rendered":"How to Create a Custom URL Link: The Ultimate Guide with FAQs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#What_is_a_Custom_Link_and_Why_is_it_Needed\" >What is a Custom Link and Why is it Needed?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#How_to_Create_a_Custom_Link_using_Pixelfy_Step-by-Step_Guide\" >How to Create a Custom Link using Pixelfy (Step-by-Step Guide)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#Connect_a_Domain_or_Subdomain_to_Pixelfy\" >Connect a Domain or Subdomain to Pixelfy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#Generate_Branded_Links_with_a_Connected_Custom_Domain_or_Subdomain_with_Pixelfy\" >Generate Branded Links with a Connected Custom Domain or Subdomain with Pixelfy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#Why_are_Custom_Links_Preferred_Over_Generic_Links\" >Why are Custom Links Preferred Over Generic Links?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#Brand_Awareness\" >Brand Awareness&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#Consumer_Trust\" >Consumer Trust&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#Click-Through_Rate\" >Click-Through Rate&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#Frequently_Asked_Questions_FAQs\" >Frequently Asked Questions (FAQs)&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#Can_I_Get_a_Custom_URL_Shortener_for_Free\" >Can I Get a Custom URL Shortener for Free?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#How_Much_Should_I_Pay_for_a_Custom_URL_Shortener\" >How Much Should I Pay for a Custom URL Shortener?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#How_Do_Custom_URL_Shorteners_Work\" >How Do Custom URL Shorteners Work?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#Can_I_Use_Generic_URL_Shorteners\" >Can I Use Generic URL Shorteners?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#Are_Generic_URL_Shorteners_Free\" >Are Generic URL Shorteners Free?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-custom-url-link\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>This post provides step-by-step instructions on <strong>how to create a custom URL link.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Custom URLs<\/strong> are extremely important for brand awareness and they\u2019re the only option if you intend to use shortened links for marketing purposes.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re a brand that uses <strong>generic shortened links, <\/strong>you might be seriously hurting your bottom line and the number of customers you can engage.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2fcff;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-left wp-block-heading\">Quick Summary<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p>In this post, we will shed light upon:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What a custom link is and why you need it as a brand&nbsp;<\/li><li>How to create custom links with <a href=\"http:\/\/pixelfy.me\">Pixelfy<\/a><\/li><li>Why custom links are preferred over generic links&nbsp;<\/li><\/ul>\n\n\n\n<p>And much more.&nbsp;<\/p>\n\n\n\n<p>So without further ado, let\u2019s get started.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Custom_Link_and_Why_is_it_Needed\"><\/span>What is a Custom Link and Why is it Needed?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><em>A <\/em><strong><em>custom link <\/em><\/strong><em>(also known as a <\/em><strong><em>branded link <\/em><\/strong><em>or a <\/em><strong><em>vanity URL<\/em><\/strong><em>) is a shortened link that the user can customize. Typically, brands utilize custom links and customize them so that they bear their branding.&nbsp;<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>The custom link is made by first connecting a <strong>custom domain <\/strong>or <strong>subdomain <\/strong>to the URL shortener service. The URL shortener service then uses this custom domain or subdomain to create the shortened links.&nbsp;<\/p>\n\n\n\n<p>Naturally, when you have a shortened link that represents your brand, it plays a huge role in representing it. In contrast, if you have a <strong>generic shortened link, <\/strong>it\u2019ll represent the URL shortener\u2019s brand rather than yours.&nbsp;<\/p>\n\n\n\n<p>Not only that, but they help your discoverability. They\u2019re tools used by digital marketing and influencer marketing agencies, entrepreneurs, and brands.<\/p>\n\n\n\n<p><strong>That\u2019s why custom links are essential for brands that utilize URL shortening.&nbsp;<\/strong><\/p>\n\n\n\n<p>There are many <strong>custom URL shorteners <\/strong>available online that are both paid as well as free. However, you\u2019ll see very few free custom URL shorteners. Even the ones that are free often don\u2019t have other features that a brand might need to grow.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Custom_Link_using_Pixelfy_Step-by-Step_Guide\"><\/span>How to Create a Custom Link using Pixelfy (Step-by-Step Guide)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Pixelfy\u2019s <\/strong><a href=\"https:\/\/app.pixelfy.me\/tracking-links\/any-url\">Any URL Shortener<\/a> is an all-in-one tool with many advanced options. One of these advanced options is to create custom links for your brand.&nbsp;<\/p>\n\n\n\n<p>As we mentioned earlier, it\u2019s important to note that you must <strong>first connect a domain or subdomain <\/strong>to Pixelfy before you can generate custom links.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>Important note: <\/em><\/strong><em>You can\u2019t just think of a custom domain on the spot and connect it to a URL shortener service.&nbsp;<\/em><\/p>\n\n\n\n<p><em>You must think of a custom domain first and then, get it registered with a <\/em><strong><em>domain name registrar.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p><em>Once that\u2019s done, you must also make the domain live with the help of any <\/em><strong><em>web hosting service.&nbsp;<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Once the domain name is registered and live, you can then connect it with Pixelfy to generate branded links.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connect_a_Domain_or_Subdomain_to_Pixelfy\"><\/span>Connect a Domain or Subdomain to Pixelfy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Follow these steps to connect a custom domain or subdomain to Pixelfy:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Step 1: <\/strong>Log into Pixelfy and in the left-hand side toolbar, click on \u201cCustom domains\u201d as shown below:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/4cpH0GJfh0BajX-ykB46Lf-wTosg69fKiebLm_CDTk4k18CVmxvXP6KM5KpmZSWInehkfT4rWCF7XuX38nzZpNblAdUiVZe97DPMdnD0ZSoYoUlEt5ySP5IfecbIFu2eqL1XmCMgJ-uRMlx2LtYUO-Nd2H9MQZkJpqPnWUn2j8WLa3wW2Um2RIC8rA\" alt=\"custom domains\"\/><\/figure>\n\n\n\n<p><strong>Step 2: <\/strong>You\u2019ll see a brief introduction to the custom domains feature if that\u2019s something you have not explored within Pixelfy before.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/1-XZvUf43zsOZ4U0RCqWzw7rOh5x2XQ7cL8wmr4TMqry6jzp9wQTzWEJB4qbgpgMa1kv1Hw688s3FyztUu5vC530fdnug9pqt6iaP23VgO3i4VNBot-LmOEFFCWL4AeQYAEZRqrQKBshVJ_E9Lc1R5YqTkUg0E40xZThxJxMqTKqcHkDnLvHilFz1w\" alt=\"custom domain\"\/><\/figure>\n\n\n\n<p><strong>Step 3: <\/strong>Next, you\u2019ll be asked to enter the custom domain. As mentioned earlier, the domain you enter must be registered with a domain name registrar and should also be live with the help of a web hosting service.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/YLZNWoB1cpDePTpysobuIKZxyPWJWounc09BsHkPsxcBImpA49ty-yojEhIv3Nq06dr7V2KT-SWX5H3yQQf4A7YEaNcpkPi8fDjQKfGDeHC-wpQOSySutfYXnygKy5y1r69AuxbGQBTBceWexkF_Iwa68WL55deE4leNDpFh3vLejxTEny4w_VDPrw\" alt=\"enter domain name\"\/><\/figure>\n\n\n\n<p><strong>Step 4: <\/strong>After you enter the custom domain and click \u201cNext\u201d, you\u2019ll be asked whether or not the domain has any content published on it, such as a website, blog, social media, etc.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/9dCbslFWyZYyCPxCKMHO8iuRk8DpP5mkslkMhTuamIpMXl2gT7mOq1hdXn5sG5v-yT_Zs90wm3feYiC2PLOdKScnpztnOvCp__-katzRJ0NU6i_XdN4DjuKEdUB7je85pQ858-ZzfH_22Tc4_duVmrwaCWDDpCMSMri1anXGDVKyCPDg-u7W3IrCYA\" alt=\"connect domain\"\/><\/figure>\n\n\n\n<p><strong>Step 5: <\/strong>If you do have something already published on the domain, skip to <strong>step 7. <\/strong>On the other hand, if you don\u2019t have anything published on the domain, then select \u201cNo, this is an unused domain\u201d, and click \u201cNext\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/dBTmjQxUA9abInazqHVGWHV4GzeupwX6M1iJtO77_PlBRH3QEidOA3WszXcy-Ny8UduGUdk6yjPhlYIHDI7Wa5mT8_nYD_BYplykCylAZ27liAT257mSZZC-W1UDmE0i0we2xBjvCA58D5BEltsCPSuE2y0Z5eYdqoHTfuKywGZzIxUMbffWca1Ghg\" alt=\"warning\"\/><\/figure>\n\n\n\n<p><strong>Step 6: <\/strong>Go ahead and click on \u201cAdd domain\u201d and your custom domain will now be ready to use within Pixelfy.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/p6wGW9scZjx6tJdSL3bKL0X_omwDODdY6NdZxxeMGZL67tGvsBq_QHgYLRz6P1jzFp-ihaO2IypX8Z_lePkrTNKUSV1iNFK1gFQlo2EBk78VlOz_ywy8G7qYxEjFt1B9Sd6d6d3n763lHBE_rBNybKtWuSgO90w9-w5OfMF3ggvulJkch1RcEBsz_g\" alt=\"add domain\"\/><\/figure>\n\n\n\n<p><strong>Step 7: <\/strong>If you already have content published on the domain, then you won\u2019t be able to use the custom domain. Instead, you\u2019ll have to use a <strong>subdomain.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/AG3rE98i5Y9o1vD_kOlrdRdTMt9xRy9YVMW2G1bvYXEb0M3mBA9fvMzGw5eEniazwqHMVqhIARuJFRF31R2fO3oe_Odwra8vHvn7v1iskY5gK0qMEdCTz0YpN8r9GFh72l7nXMi5eD-wVLSy2QBMKUhxq8iyaqkzNA7007t7K1uRP5-cc9NMjMy1Eg\" alt=\"use subdomain\"\/><\/figure>\n\n\n\n<p><strong>Step 8: <\/strong>Click on \u201cUse subdomain\u201d and then, a new page will appear where you\u2019ll be prompted to enter the subdomain. Think of an appropriate subdomain that will work for your brand and then, enter it into the text box. Finally, click on \u201cNext\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/mw4ioAgh7fkZfaaiew0oVDnhN5VvVuv8BSCoQCN94Uw2FIOjXD0o_GKeFnijb-kUecYCi59uwjoE-UDIh11EYyj4WB-v-UHfV5rCt9S0w9sgkJMZVtLbZ5pI03RPSrhEj-tHOMTX8TVhWCPkzzAe3xVaWLrhhtZEO1-N4bwrc7Fzhlhop7nwMHSKQA\" alt=\"subdomain\"\/><\/figure>\n\n\n\n<p>In either case, you\u2019ll now have either a domain or subdomain that can be used to generate branded links.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Generate_Branded_Links_with_a_Connected_Custom_Domain_or_Subdomain_with_Pixelfy\"><\/span>Generate Branded Links with a Connected Custom Domain or Subdomain with Pixelfy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Now, to create a custom shortened link with the domain or subdomain you just connected, follow the steps below:<\/strong><\/p>\n\n\n\n<p><strong>Step 1: <\/strong>On the dashboard page, look to the left-hand side toolbar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/poeL0D9wNGLgtJA-_oYfiqG0PL1k6O_lJkyNd8EwcQkYgZ_TO9XJLIcsMkXY5CckI4pE67EOcH2kovJrLJZPQQAT9aYtvDxQxiD-oL4IcWMqQ9N4DrxMspvr9PqHE-5qLeea8XKiBB94rrBOtUY_raU8i9sZ6WI120sQG8l_l5D0vDN02N33-iC0YA\" alt=\"dashboard\"\/><\/figure>\n\n\n\n<p><strong>Step 2: <\/strong>Click on the <a href=\"https:\/\/app.pixelfy.me\/tracking-links\/any-url\">Any URL Shortener<\/a>. It\u2019ll be shown as just \u201cURL shortener\u201d in the left-hand side toolbar as shown below:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/aAEBO8XLgxwcSJMXe6hLZR7gySf0QVLGWmJY6XGDnd8oPht1QqqCQpMkdszSRU-r0XIwbi1YTh_t7chgRVe8Kxi-YURDmLbFYd7BntodxL8j_FdP4KYZ2eII209-GjXGgNy0Jirc-6CcreUGw879P7ezsiWnQGSiObpgkm8jps2v8wPujsUgAvBQ4Q\" alt=\"url shortener\"\/><\/figure>\n\n\n\n<p><strong>Step 3: <\/strong>When you first start to generate the link, the URL shortener will ask you for the <strong>destination URL <\/strong>and a <strong>title <\/strong>for the link.<br><\/p>\n\n\n\n<p>The destination URL is obviously, the original long URL that you\u2019d like to shorten. As for the title, you can title it whatever you want in order to identify it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/l6NxYbjUGvyhWdSITYh5jKJ5G9N2IeCNnmEh1jhMjqcnfR33Bng4qv5MT86X8goCRRYVjY2hSJkp6AyPpgdZknp30rreh23Fm2RzQfIjl1Uhvjq3JPv9_HkQNDK6b2-m8YLRDSlMfdgIg-3SjBGLJ1hLgxydeTgy2G3jxAF7-0cgHsYPqOKHDPB3wQ\" alt=\"urls\"\/><\/figure>\n\n\n\n<p>You can also add <strong>link tags <\/strong>to the link to differentiate it from other links that you may have generated in the past. Link tags can be used to sort links by campaign, demographic, time, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/IosikFmeDGSzv4u-k4turEzoMjbLWOZHHf2diRbvIZ478fT_LKS_4Z5bDDJKG0EJZfTmTLNxfYoO_He4qOf2V8M0Hv1gRQ7Nn4jkgP-06tMs7BpStxHFqOwjHeBG2_3ys4ssF1-Wb5IZus81cYjHIvdwp3o6eUPLZhuQIF5AxLxCpwFYZDd3ESgOFw\" alt=\"tags\"\/><\/figure>\n\n\n\n<p><strong>Step 4: <\/strong>As you may already be able to tell after you enter the title and destination URL, if you just click \u201cGenerate\u201d right then and there, it\u2019ll give you a generic link.&nbsp;<\/p>\n\n\n\n<p>To turn this generic link into a <strong>custom link, <\/strong>click on \u201cShow advanced options\u201d as shown below:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/5iVcPa7d_xKqU3V0vqO7BRL8hrXJVRt1yNhdm8HQXGTXrMI27FW3Vk5AIdjJiY5rQFT7us1M6yqdGHkcFPTEVP4jlVDlQWGKTKZujQvbylEakq119a-2snm7UREBya_fC-HIasSWYb-oeYouuBgYi5acoSwec04fb4a2QbVSerDmpAx11w-9DzFYLA\" alt=\"advanced options\"\/><\/figure>\n\n\n\n<p><strong>Step 5: <\/strong>Click on \u201cDomain and Slug\u201d and then, click on \u201cSelect domain\u201d. Since you\u2019ve already connected your custom domain or subdomain to Pixelfy, it should be available from the drop-down menu.&nbsp;<\/p>\n\n\n\n<p><br>Go ahead and select the custom domain or subdomain that you\u2019d like to use for the branded link.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/f4nyenO_ddiYY4R2D_agYb5DUJn9nZRJIrNTao3H3UraR1xb3Yk0OpAt5Zpel5M7HRczomw_9iSP832wWqNTcg6sI9eZx1k9ltdBTkGr_tZMGFh1uBNvRsSdbBVL-UOGT-tmMN09mNcQ5vINDdXBrI2kH2qBaXDTco7hsWZUdN1xeuGTp5gIeNZw6w\" alt=\"select domain\"\/><\/figure>\n\n\n\n<p><strong>Step 6: <\/strong>After you select it, naturally, the first part will be the custom domain or subdomain. As for the latter part, you are free to customize it in any way you want.&nbsp;<\/p>\n\n\n\n<p>Most people use the latter part to communicate what the web page is actually about to the reader.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/TUUAv5gIe4qej89D3heosTzJ1KfD2zHA1FunAlxd5blzSTJ-6_cDGmY5vRRynsdq-HM2X4Xk_fOf_MlZ2ryBnRXShrzyXOq5Ndr0iRA1H1JMvcP59CDtUSEy5SGhL5lEEYKPBcAj3gIxvOe0w5X0ZRnoTbGnR0oJ-Tqm79liQjReImIJD_NiitR3_g\" alt=\"domain\"\/><\/figure>\n\n\n\n<p><strong>Step 7: <\/strong>Apart from custom links, Pixelfy\u2019s <strong>Any URL shortener <\/strong>also has several other features that you can take advantage of such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Adjust your social sharing thumbnail.<\/li><li>Create and add a tracking code to your branded link.<\/li><li>Add a link expiration date and time.<\/li><li>Add UTM tags or parameters to keep track of links through Google Analytics.<\/li><li>Activate or deactivate the mobile deep linking option.<\/li><li>Activate and adjust the geo-targeting settings.<\/li><li>Activate link cloaking.<\/li><li>Activate Android and iOS targeting.<\/li><li>Make the shortened link part of one of your <strong>Campaigns. <\/strong>You can create a new campaign to add it to or simply add it to an existing campaign that you created within Pixelfy.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Og_5shU-ruLm7Bi5yHrphwLahxW78nWC_OmFXb5QHQrRk4QroSz5n11CIsvV1kmXTnbEuvNpWb8vPBMO3SurCDynXQ-2lbancGNAc-YMi-bO10PZwAEfdSBvA3lJajQuCqBxUGSSnghFIUa13PKR6EG6hXsfLYIGfN9xd_THCD5ef04hdQGNm1GvJA\" alt=\"url shortened\"\/><\/figure>\n\n\n\n<p><strong>Step 8: <\/strong>After you are satisfied with all of the settings, click \u201cGenerate\u201d and your custom link will be ready for you to use.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_are_Custom_Links_Preferred_Over_Generic_Links\"><\/span>Why are Custom Links Preferred Over Generic Links?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many different reasons why brands prefer <strong>custom links <\/strong>over <strong>generic shortened links.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Some of these reasons are:&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Awareness\"><\/span>Brand Awareness&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the most obvious reason. When you are sharing content to promote your brand, every aspect of it needs to reflect your <strong>brand image. <\/strong>The shortened links that you include within your content are also part of that.&nbsp;<\/p>\n\n\n\n<p>Hence, they need to reflect your branding as well and that\u2019s where <strong>branded links <\/strong>and <strong>custom URL shorteners <\/strong>come in.&nbsp;<\/p>\n\n\n\n<p>If you use generic links to promote your brand, it will confuse the reader and dilute your brand image. You won\u2019t stick in the consumer\u2019s mind and as a result, there\u2019s a high percentage of people that might not engage with your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consumer_Trust\"><\/span>Consumer Trust&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Consumers tend to trust branded links a whole lot more since they give them a lot more information on where it will lead.&nbsp;<\/p>\n\n\n\n<p><strong>Think about it.&nbsp;<\/strong><\/p>\n\n\n\n<p>A generic link tells a user nothing. It\u2019s just the name of the URL shortener tool and a bunch of random letters and numbers in the latter part.&nbsp;<\/p>\n\n\n\n<p>On the other hand, a branded link shows them what brand it\u2019s from and the latter part also tells them about where the web page leads.&nbsp;<\/p>\n\n\n\n<p>Hence, consumers tend to trust branded links a whole lot more than generic links.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Click-Through_Rate\"><\/span>Click-Through Rate&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since consumers trust branded links more than generic links, they are <strong>much more likely <\/strong>to click on them and engage with your brand.&nbsp;<\/p>\n\n\n\n<p>This leads to a much <a href=\"https:\/\/piar.io\/blog\/12-ways-to-increase-ctr-using-link-shorteners\/#:~:text=Use%20branded%20links.&amp;text=According%20to%20Bit.,it%20to%20the%20link%20shortener.\" target=\"_blank\" rel=\"noopener\"><strong>higher click-through rate<\/strong><\/a><strong> <\/strong>for branded links as compared to generic shortened links.&nbsp;<\/p>\n\n\n\n<p>Of course, a higher click-through rate can mean many great things. It means that a larger number of customers will engage with your brand, and thus, you\u2019ll most likely generate a lot more sales.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span>Frequently Asked Questions (FAQs)&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_I_Get_a_Custom_URL_Shortener_for_Free\"><\/span>Can I Get a Custom URL Shortener for Free?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yes. There do exist many <strong>free custom URL shorteners online<\/strong>.&nbsp;<\/p>\n\n\n\n<p>However, it should be noted that while they can allow you to create custom URLs, many of them lack other features you may need as a brand. This includes features like tracking, analytics, reporting, link rotation and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_Should_I_Pay_for_a_Custom_URL_Shortener\"><\/span>How Much Should I Pay for a Custom URL Shortener?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>More often than not, if you want to get the most out of a custom URL shortener, you\u2019ll have to opt for a paid plan.&nbsp;<\/p>\n\n\n\n<p>In most cases, you should expect to pay somewhere between <strong>$20 to $40 per month <\/strong>for a custom URL shortener.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_Custom_URL_Shorteners_Work\"><\/span>How Do Custom URL Shorteners Work?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Custom URL shorteners allow you to connect a <strong>custom domain <\/strong>or <strong>subdomain <\/strong>to them.&nbsp;<\/p>\n\n\n\n<p>Then, when you generate a shortened link, that custom domain or subdomain is utilized to create the shortened link. This link is, of course, also a redirect link that leads to the destination URL that you entered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_I_Use_Generic_URL_Shorteners\"><\/span>Can I Use Generic URL Shorteners?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to shorten links for personal use, then generic URL shorteners are fine to use.&nbsp;<\/p>\n\n\n\n<p>However, if you want to shorten links so that they can be served to a target audience or for any sort of marketing purposes, then you need a <strong>custom URL shortener.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_Generic_URL_Shorteners_Free\"><\/span>Are Generic URL Shorteners Free?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yes. Most generic URL shorteners that don\u2019t allow you to customize the link are often free and are readily available online.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As you can see, it\u2019s super simple to create a <strong>custom link<\/strong> once you have a custom domain registered and published.<\/p>\n\n\n\n<p>After the initial connection with the URL shortener service is made, custom links become super easy to generate. You can use them for a variety of purposes, such as in social media posts, social media bios, email newsletters, blogs, and much more.<\/p>\n\n\n\n<p>Let us know of your experience in the comments below.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post provides step-by-step instructions on how to create a custom URL link.&nbsp; Custom URLs are extremely important for brand awareness and they\u2019re the only option if you intend to&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[707,710],"tags":[779,780,781,782,783],"class_list":["post-2406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-url-shortener","category-custom","tag-how-to-create-a-custom-url-link","tag-what-a-custom-link-is","tag-why-you-need-it-as-a-brand","tag-how-to-create-custom-links-with-pixelfy","tag-why-custom-links-are-preferred-over-generic-links"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/2406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/comments?post=2406"}],"version-history":[{"count":2,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/2406\/revisions"}],"predecessor-version":[{"id":2431,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/2406\/revisions\/2431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media\/2407"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media?parent=2406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/categories?post=2406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/tags?post=2406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}