{"id":318,"date":"2022-07-13T16:12:35","date_gmt":"2022-07-13T16:12:35","guid":{"rendered":"http:\/\/localhost\/px\/blog\/tips-for-online-marketing\/"},"modified":"2022-08-01T05:34:56","modified_gmt":"2022-08-01T05:34:56","slug":"tips-for-online-marketing","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/blog\/tips-for-online-marketing\/","title":{"rendered":"6 Tips for Marketing Online to an International Audience &#8211; Quick &#038; Easy Guide, Helpful Advice &#038; More"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelfy.me\/blog\/tips-for-online-marketing\/#Reasons_to_Go_Global\" >Reasons to Go Global<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelfy.me\/blog\/tips-for-online-marketing\/#6_Tips_for_Marketing_Online_to_an_International_Audience\" >6 Tips for Marketing Online to an International Audience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelfy.me\/blog\/tips-for-online-marketing\/#1_Define_Your_Target_Audience\" >1. Define Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelfy.me\/blog\/tips-for-online-marketing\/#2_Localize_Your_Website\" >2. Localize Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelfy.me\/blog\/tips-for-online-marketing\/#3_Be_Culturally_Aware\" >3. Be Culturally Aware&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelfy.me\/blog\/tips-for-online-marketing\/#4_Establish_a_Local_Social_Media_Presence\" >4. Establish a (Local) Social Media Presence&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixelfy.me\/blog\/tips-for-online-marketing\/#5_Use_a_Content_Delivery_Service\" >5. Use a Content Delivery Service&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixelfy.me\/blog\/tips-for-online-marketing\/#6_Research_Local_Laws_and_Regulations\" >6. Research Local Laws and Regulations&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixelfy.me\/blog\/tips-for-online-marketing\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>The rapid introduction of the internet has completely changed the world of business. Not just because it enable people to access any type of information quickly, but it opened many doors to marketers and business owners wishing to expand their business.<\/p>\n\n\n\n<p>Spreading to the global market is the next step for every successful and ambitious business, but the question is how to attract an international audience? There are several things you can do to improve your online marketing on a global level, and we\u2019re going to mention the most important ones.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reasons_to_Go_Global\"><\/span>Reasons to Go Global<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First, you must be sure that you are ready to take this step. It demands from you to make an investment and not just invest your money but your time and energy as well. However, it is a necessity if you want to expand and increase your sales rate.<\/p>\n\n\n\n<p>According to the U.S. Small Business Administration, 96% of the world\u2019s consumers live outside of America. Just think about all the people you could reach if you properly market your business globally.<\/p>\n\n\n\n<p>Some of the benefits of international expansion are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Diversified customer base<\/li><li>Foreign investment opportunities<\/li><li>Longer sales life of your products<\/li><li>Reducing dependence on the current market<\/li><li>Opening doors which are unavailable in your existing market<\/li><\/ul>\n\n\n\n<p>These are just some of the many reasons to go global. Now, let\u2019s get more into how you can make this happen.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Tips_for_Marketing_Online_to_an_International_Audience\"><\/span>6 Tips for Marketing Online to an International Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Define_Your_Target_Audience\"><\/span>1. Define Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To create an effective marketing campaign, you need to know who you will target.<\/p>\n\n\n\n<p>People\u2019s preferences are largely defined by their culture and surroundings. You are probably aware that you can\u2019t market to consumers in Asia and America similarly.<\/p>\n\n\n\n<p>Besides the countries you want to target, you also need to think about the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Age of your customers<\/li><li>Location Gender<\/li><li>Income level<\/li><li>Education level<\/li><li>Marital or family status<\/li><li>Occupation<\/li><li>The ethnic background of your customers<\/li><\/ul>\n\n\n\n<p>These facts will help you to narrow down the target consumers. Defining your audience will help you to make a precise online campaign that will bring real results.<\/p>\n\n\n\n<p>You can even use social media analytics to compile data. Just focus on which type of consumers like the type of product or service which you offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Localize_Your_Website\"><\/span>2. Localize Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Website localization is a must if you want to appeal to your international audience! Take into consideration that 78% of online shoppers are more likely to purchase from localized online stores.<\/p>\n\n\n\n<p>Localization is more than a simple translation. It also involves adapting to the target culture, adapting local formats, converting units and measures, and all other necessary steps leading to appealing to the target audience.<\/p>\n\n\n\n<p>A word-by-word translation can harm your business because if you, for example, don\u2019t show prices in their currency, they might exit your website right away. People like to access important information fast.<\/p>\n\n\n\n<p>Ultimately, localization is the key to great customer service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Be_Culturally_Aware\"><\/span>3. Be Culturally Aware&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Speaking of localization, you should also be culturally aware of whatever demographic you intend to market your brand to.&nbsp;<\/p>\n\n\n\n<p>Naturally, it can\u2019t always be possible to actually physically go to a country that you want to market your product to and truly immerse yourself in the culture. However, we live in a digital age and you can use that to learn about your target demographics well.&nbsp;<\/p>\n\n\n\n<p>This will ensure that you don\u2019t offend the audiences you\u2019re trying to introduce your brand to.&nbsp;<\/p>\n\n\n\n<p><strong>Due to this, <\/strong>you may have to analyze your past marketing tactics that may have worked in your home country but might not work with other international audiences.&nbsp;<\/p>\n\n\n\n<p>There have been several examples in history where brands have severely offended cultures or countries with their marketing content. This often leads to a downward trend when it comes to their popularity and sales within that particular country.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>Some examples of companies messing up by not being culturally aware include:&nbsp;<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>The brand <\/em><strong><em>Coors <\/em><\/strong><em>had a slogan \u201cTurn it Loose.\u201d While that may seem like a fun slogan for an American audience, that phrase in Spanish, unfortunately, means to have diarrhea.&nbsp;<\/em><\/li><li><em>An Iranian razor manufacturer had the brand name \u201cTiz\u201d which meant \u201csharp\u201d in Persian. However, when they started to export their product to nearby Qatar, they learned that \u201cTiz\u201d was the Arabic slang word for \u201cbuttocks.\u201d<\/em><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Establish_a_Local_Social_Media_Presence\"><\/span>4. Establish a (Local) Social Media Presence&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to establishing local social media pages for an expanding international audience, you have two options:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Have a singular page for your brand on social media platforms&nbsp;<\/li><li>Have multiple pages for your brand on social media platforms&nbsp;<\/li><\/ol>\n\n\n\n<p><strong>The first option <\/strong>is much easier to manage and also requires a much smaller budget. The way it would work for international audiences is that the page would be translated automatically through the social media platform\u2019s translator.&nbsp;<\/p>\n\n\n\n<p>While this approach does save you a ton of money and resources, it\u2019s not the ideal way to go. Automatic translators are often incorrect. Furthermore, even if they translate correctly, the core messaging and tone of your branding may still be lost.&nbsp;<\/p>\n\n\n\n<p><strong>The second option <\/strong>is definitely a lot better if you want to truly connect with international audiences and really make them feel heard.&nbsp;<\/p>\n\n\n\n<p>It can be a good idea to hire locals as social media managers remotely as they are much more in touch with the wants and needs of their local population.&nbsp;<\/p>\n\n\n\n<p>Naturally, this approach would require a much larger budget and more manpower. It\u2019s definitely the better option, but it\u2019s something that you can consider once your company reaches that scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Use_a_Content_Delivery_Service\"><\/span>5. Use a Content Delivery Service&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/sam-balye-meRfje3AqMw-unsplash-1024x683.jpg\" alt=\"5. Use a Content Delivery Service\u00a0\" class=\"wp-image-1922\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/sam-balye-meRfje3AqMw-unsplash-1024x683.jpg 1024w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/sam-balye-meRfje3AqMw-unsplash-300x200.jpg 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/sam-balye-meRfje3AqMw-unsplash-768x512.jpg 768w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/sam-balye-meRfje3AqMw-unsplash-1536x1024.jpg 1536w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/sam-balye-meRfje3AqMw-unsplash-225x150.jpg 225w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/sam-balye-meRfje3AqMw-unsplash.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We\u2019ve talked at length about how you must strive to ensure that the buyer experience is as smooth and free from hurdles as possible.&nbsp;<\/p>\n\n\n\n<p>A very important aspect of this is to ensure that your website is well-optimized, well-structured, and stable. You don\u2019t want to have high loading times for your local audience and this remains true for your international audience as well.&nbsp;<\/p>\n\n\n\n<p>As you expand to an international audience, the fact that you serve your website from a singular location can be detrimental. This is because no matter how good your service is, if a potential customer is too far away from where your server is, they will experience longer load times.&nbsp;<\/p>\n\n\n\n<p>A way to combat this is to <strong>use a content delivery service (CDN). <\/strong>A content delivery service will have several different servers around the world that will host your website. In this way, your potential customers can visit your website using the server that is closest to them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Research_Local_Laws_and_Regulations\"><\/span>6. Research Local Laws and Regulations&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Remember that laws and regulations can be very different for other countries than your local ones.&nbsp;<\/p>\n\n\n\n<p>There are several things you must take into account, such as what your product is, what it&#8217;s used for and how it\u2019s made. Furthermore, you must also take into account what the laws are regarding how you can <strong>market your brand <\/strong>in a particular country as well.&nbsp;<\/p>\n\n\n\n<p>If you wish to expand your marketing to a certain country, it can be a good idea to research its marketing laws and regulations. You can either do this yourself or <strong>hire a professional <\/strong>to do it for you.&nbsp;<\/p>\n\n\n\n<p>In any case, you\u2019ll be glad that you took the time out to do this research, as it can keep you out of a whole lot of legal trouble.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><em>Tip: <\/em><a href=\"https:\/\/pixelfy.me\/\"><em>Shorten your URLs<\/em><\/a><em> to use in your social media posts.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing to an international audience is a major step in the growth of any brand.&nbsp;<\/p>\n\n\n\n<p>It\u2019s something that can definitely be referred to as something that is \u201chigh risk, high reward.\u201d It can be highly time-consuming and require a ton of resources as well as a decent chunk of money.&nbsp;<\/p>\n\n\n\n<p>However, if planned and executed well, it can grow your brand to unprecedented levels and introduce it to a much wider audience. An audience that may even outperform the one you had cultivated within your local consumer population.\u00a0<\/p>\n\n\n\n<p>Want to know more about Amazon tools and how to use them effectively? Check out our <a href=\"https:\/\/pixelfy.me\/blog\/\">blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to know about online marketing to an international audience, then check out this detailed guide. We have listed six tips that you can use to &#8230;<\/p>\n","protected":false},"author":1,"featured_media":319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[639,640,641,642,643,644,645],"class_list":["post-318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-5-use-a-content-delivery-service","tag-research-local-laws-and-regulations","tag-establish-a-local-social-media-presence","tag-be-culturally-aware","tag-localize-your-website","tag-define-your-target-audience","tag-6-tips-for-marketing-online-to-an-international-audience"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":5,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/318\/revisions"}],"predecessor-version":[{"id":1998,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/318\/revisions\/1998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media\/319"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media?parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/categories?post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/tags?post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}