{"id":332,"date":"2022-07-06T17:23:00","date_gmt":"2022-07-06T17:23:00","guid":{"rendered":"http:\/\/localhost\/px\/blog\/amazon-vs-ebay\/"},"modified":"2022-08-01T05:39:00","modified_gmt":"2022-08-01T05:39:00","slug":"amazon-vs-ebay","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/blog\/amazon-vs-ebay\/","title":{"rendered":"Selling on Amazon VS eBay \u2013 Where to Sell and Why with Data Driven Study &#038; More"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelfy.me\/blog\/amazon-vs-ebay\/#Selling_on_Amazon_vs_eBay_%E2%80%93_Our_10-Step_Thorough_Comparison\" >Selling on Amazon vs. eBay &#8211; Our 10-Step Thorough Comparison<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelfy.me\/blog\/amazon-vs-ebay\/#1_Competitiveness_%E2%80%93_Selling_on_Amazon_vs_eBay\" >1. Competitiveness &#8211; Selling on Amazon vs. eBay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelfy.me\/blog\/amazon-vs-ebay\/#2_Which_One_Facilitates_Easier_Shipping_%E2%80%93_Selling_on_Amazon_vs_eBay\" >2. Which One Facilitates Easier Shipping? &#8211; Selling on Amazon vs. eBay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelfy.me\/blog\/amazon-vs-ebay\/#3_Amazon_Fee_vs_eBay_Fee_%E2%80%93_Which_Ones_Cheaper_to_Sell_With\" >3. Amazon Fee vs. eBay Fee &#8211; Which One\u2019s Cheaper to Sell With?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelfy.me\/blog\/amazon-vs-ebay\/#4_Which_One_Is_Easier_to_Manage-_Selling_on_Amazon_vs_eBay\" >4. Which One Is Easier to Manage?- Selling on Amazon vs. eBay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelfy.me\/blog\/amazon-vs-ebay\/#5_Customer-Base_Which_One_Gets_More_Shoppers\" >5. Customer-Base: Which One Gets More Shoppers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixelfy.me\/blog\/amazon-vs-ebay\/#6_Customers_Perception_%E2%80%93_Selling_on_Amazon_vs_eBay\" >6. Customers\u2019 Perception &#8211; Selling on Amazon vs. eBay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixelfy.me\/blog\/amazon-vs-ebay\/#7_Setting_up_Sellers_Account_%E2%80%93_Selling_on_Amazon_vs_eBay\" >7. Setting up Seller\u2019s Account &#8211; Selling on Amazon vs. eBay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixelfy.me\/blog\/amazon-vs-ebay\/#8_Selling_Options_%E2%80%93_Selling_on_Amazon_vs_eBay\" >8. Selling Options &#8211; Selling on Amazon vs. eBay<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pixelfy.me\/blog\/amazon-vs-ebay\/#9_Which_One_Is_More_Seller-Friendly\" >9. Which One Is More Seller-Friendly?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pixelfy.me\/blog\/amazon-vs-ebay\/#10_Branding_Opportunities_%E2%80%93_Selling_on_Amazon_vs_eBay\" >10. Branding Opportunities &#8211; Selling on Amazon vs. eBay<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pixelfy.me\/blog\/amazon-vs-ebay\/#Final_Word_So_Who_is_the_Winner\" >Final Word: So, Who is the Winner?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>After choosing an item for your online business, you may be wondering\u2026<\/p>\n\n\n\n<p><em>\u201cOkay, now that I\u2019ve got my product, where should I sell it?\u201d<\/em><\/p>\n\n\n\n<p>The first two names that come to mind are Amazon and eBay.<\/p>\n\n\n\n<p>Both of these are current top marketplaces to sell your products. However, if you\u2019re looking to start an online business, you have to choose between these two, and since they\u2019re both massively successful, the decision can be confusing.<\/p>\n\n\n\n<p>So, Amazon or eBay? Which is the better option? Which one will make you more successful?<\/p>\n\n\n\n<p>In this post, we have tried to answer all your relevant questions.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>Quick fact: <\/em><\/strong><em>A <\/em><a href=\"https:\/\/www.junglescout.com\/consumer-trends\/\" target=\"_blank\" rel=\"noopener\"><em>recent study by <\/em><strong><em>JungleScout<\/em><\/strong><\/a><strong><em> <\/em><\/strong><em>found that <\/em><strong><em>73% of consumers <\/em><\/strong><em>said they think Amazon is a far better company for buyers than eBay.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Amazon is definitely more popular to the average consumer than eBay is. However, the latter still thrives when it comes to the sale of second-hand goods.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>So, let\u2019s get started.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Selling_on_Amazon_vs_eBay_%E2%80%93_Our_10-Step_Thorough_Comparison\"><\/span>Selling on Amazon vs. eBay &#8211; Our 10-Step Thorough Comparison<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2b5\/c27\/5d72b5c27f429018408741.jpg\" alt=\"Selling on Amazon VS eBay\"\/><\/figure>\n\n\n\n<p>In order to determine the best option, you will have to go through each contributing factor one by one.<\/p>\n\n\n\n<p>That is why we have created a 10-factor, step-by-step comparison between Amazon and eBay to save you the dirty work!<\/p>\n\n\n\n<p>Let\u2019s get started:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Competitiveness_%E2%80%93_Selling_on_Amazon_vs_eBay\"><\/span>1. Competitiveness &#8211; Selling on Amazon vs. eBay<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before we compare the two sites, let\u2019s first understand that Amazon, in addition to being an e-commerce site, is also a seller itself. So, selling on Amazon means competing not only against other sellers, but also against Amazon itself.<\/p>\n\n\n\n<p><a href=\"http:\/\/\">Currently,, about 45-50% of the products on Amazon are being sold by Amazon itself, while the rest are owned by 3rd party sellers.<\/a><\/p>\n\n\n\n<p>This number for Amazon used to be about 74% back in 2007, but has decreased since then and still continues to fall. Nonetheless, this factor plays a significant role in boosting competition on Amazon.<\/p>\n\n\n\n<p>Moreover, when it comes to comparing Amazon vs. eBay, the former has far more sellers than the latter. This, of course, indicates higher competition as well.<\/p>\n\n\n\n<p>So, what\u2019s happening over at eBay?<\/p>\n\n\n\n<p>Well, a number of sellers is definitely lesser. Unlike Amazon, eBay does not sell anything itself and only serves as an e-commerce website.<\/p>\n\n\n\n<p>The competition, conclusively, is less on eBay than that on Amazon.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Who Wins?<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2b6\/2e2\/5d72b62e242ac993671532.jpg\" alt=\"Competitiveness \"\/><\/figure>\n\n\n\n<p><strong>eBay<\/strong> is a clear winner here.<\/p>\n\n\n\n<p>Amazon can sometimes prove to be too competitive for individual sellers.<\/p>\n\n\n\n<p>Being purely an e-commerce platform, the only thing a seller on eBay has to worry about is other 3rd party sellers. The lesser number of sellers on eBay is also a plus!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Which_One_Facilitates_Easier_Shipping_%E2%80%93_Selling_on_Amazon_vs_eBay\"><\/span>2. Which One Facilitates Easier Shipping? &#8211; Selling on Amazon vs. eBay<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em>Amazon\u2019s Fulfilled by Amazon or <a href=\"https:\/\/pixelfy.me\/blog\/amazon-fba-recipe-success-detailed-guide-step-step-tutorial-more\/\">FBA program<\/a> is a major game changer when it comes to comparing shipping services of eBay vs. Amazon. In fact, it may perhaps be the biggest difference between these two e-commerce giants.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2a3\/8a9\/5d72a38a9c328125218807.png\" alt=\"Which One Facilitates Easier Shipping\"\/><\/figure>\n<\/div>\n\n\n<p><a href=\"http:\/\/\">Having said that, \u201cShipped by Amazon\u201d label itself draws 30-40% more sales than usual!<\/a><\/p>\n\n\n\n<p>Customers hate having to pay for shipping and delayed shipments as well. With Amazon\u2019s FBA, you hand over the responsibility of shipping and handling customer service entirely to Amazon (and who is better for the job than Amazon?)<\/p>\n\n\n\n<p>From here, Amazon makes <strong>free<\/strong> delivery just <strong>within 2 days!<\/strong> This earns you, the seller, a good name and lets the buyer enjoy his\/her product on time (certainly a win-win situation).<\/p>\n\n\n\n<p>Moreover, if a shipment is returned by the customer, then Amazon makes sure that it is in the right condition to be re-sold before sending it back to the seller.<\/p>\n\n\n\n<p>So, you have to send your product to Amazon, and they will handle the rest. <a href=\"http:\/\/\">Here\u2019s<\/a> how it all works:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2ab\/d08\/5d72abd084fa6546782866.png\" alt=\"Which One Facilitates Easier Shipping\"\/><\/figure>\n<\/div>\n\n\n<p>eBay does not offer any sort of shipping services other than making some shipping recommendations to sellers.<\/p>\n\n\n\n<p>For example, with FBA, if you have a 1000 hats to deliver to different customers then you can just pack them up in a box and ship them off to Amazon.<\/p>\n\n\n\n<p>With eBay, however, you would have to pack each hat in a separate box and deliver it to its individual buyer.<\/p>\n\n\n\n<p><em>FBA may prove to be a bit impractical in some cases when you have to ship your products to Amazon warehouses thousands of miles away. This is why the option of drop shipping is also available (especially for new or small-scale sellers).<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Who Wins?<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2b5\/f0b\/5d72b5f0b997d949097878.jpg\" alt=\"Which One Facilitates Easier Shipping\"\/><\/figure>\n<\/div>\n\n\n<p><strong>Amazon<\/strong> is a well-deserving winner here.<\/p>\n\n\n\n<p>There\u2019s a reason why FBA is so popular amongst sellers on Amazon. The system just takes care of everything for you, while you have all the time and energy in the world to focus solely on your sales.<\/p>\n\n\n\n<p>Yes, you may not want to pursue FBA, but it doesn\u2019t hurt to know that you\u2019ve got the option. eBay, however, does not offer any such options to sellers.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><em>If you\u2019re doing a lot of marketing outside Amazon, having your brand URL is necessary.<\/em><\/p>\n\n\n\n<p><em>This can be done using link shortening services like <\/em><a href=\"https:\/\/pixelfy.me\/\"><em>Pixelfy<\/em><\/a><em>, TinyURL, etc.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Amazon_Fee_vs_eBay_Fee_%E2%80%93_Which_Ones_Cheaper_to_Sell_With\"><\/span>3. Amazon Fee vs. eBay Fee &#8211; Which One\u2019s Cheaper to Sell With?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Amazon charges 15% in commission, while eBay charges only 10%. However, eBay charges an additional payment processing fee &#8211; or Paypal fee &#8211; of 2.9% of the sales price.<\/p>\n\n\n\n<p>But, when compared with Amazon, eBay is the cheaper option despite this additional fee. Let\u2019s make a simple comparison:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2a5\/21a\/5d72a521a909c293825583.jpg\" alt=\"3. Amazon Fee vs. eBay Fee - Which One\u2019s Cheaper to Sell With?\"\/><\/figure>\n<\/div>\n\n\n<p>As you can see, there is no closing fee on eBay.<\/p>\n\n\n\n<p>So, it is quite obvious here that Amazon actually does cost more. However, you should also realize that they offer many services to sellers in return of this fee. eBay, on the other hand, leaves you entirely on your own in terms of:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Storage<\/li><li>Packaging<\/li><li>Shipping<\/li><li>Distribution<\/li><\/ul>\n\n\n\n<p>Moreover, some categories are cheaper to sell on Amazon than they are on eBay. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Personal Computers<\/li><li>Unlocked Cell Phones, Consumer Electronics, Video Game Consoles<\/li><li>Base Equipment Power Tools<\/li><\/ul>\n\n\n\n<p>You can sell these items on Amazon for the same listing fee i.e. $0.99, but with a far lower FVF (6-10%).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Who Wins?<\/h4>\n\n\n\n<p>Well, it all comes down to price vs. value.<\/p>\n\n\n\n<p>If all you\u2019re looking for is a lower fee, then eBay is a clear winner (unless, of course, your product lies in the above-mentioned 3 categories).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2b8\/463\/5d72b8463bf5e102889327.jpg\" alt=\"Amazon Fee vs. eBay Fee - Which One\u2019s Cheaper to Sell With?\"\/><\/figure>\n\n\n\n<p>However, many sellers decide to pay the additional fee on Amazon just to take advantage of their seller services which are not offered on eBay.<\/p>\n\n\n\n<p>Also, if you decide to pay optional fees on eBay like Advanced Listing Upgrade Fees or Supplemental Service fee, you may actually find yourself paying the same amount (or even more) as that on Amazon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Which_One_Is_Easier_to_Manage-_Selling_on_Amazon_vs_eBay\"><\/span>4. Which One Is Easier to Manage?- Selling on Amazon vs. eBay<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/pixelfy.me\/blog\/inventory-management\/\">Amazon\u2019s product management system<\/a> is hands-down the easiest one.<\/p>\n\n\n\n<p>Let\u2019s first look into eBay\u2019s management system to understand why this is so.<\/p>\n\n\n\n<p>eBay has always received scrutiny when it comes to management. Its decentralized product management system can be extremely confusing as there may be hundreds of different listings for an identical item (mostly when it comes to auctioned items):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2a5\/7fe\/5d72a57fea3f0110690891.png\" alt=\"4.Which One Is Easier to Manage?- Selling on Amazon vs. eBay\"\/><\/figure>\n<\/div>\n\n\n<p>On the other hand, you will never find multiple listings for the same product on Amazon. Why?<\/p>\n\n\n\n<p>Because Amazon only allows one listing per unique UPC (barcodes seen on products).<\/p>\n\n\n\n<p>Moreover, eBay also allows HTML\/CSS usage in its listings so sellers are always competing against each other in trying to create a more impressive listing with unique design.<\/p>\n\n\n\n<p>On the contrary, Amazon only permits photos and plain text descriptions, making listings much easier.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Who Wins?<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2b8\/56b\/5d72b856bc30b559985077.jpg\" alt=\"4.Which One Is Easier to Manage?- Selling on Amazon vs. eBay\"\/><\/figure>\n<\/div>\n\n\n<p><strong>Amazon<\/strong> is the obvious winner here.<\/p>\n\n\n\n<p>Amazon loves to keep it simple, and so do most of the sellers. You don\u2019t have to worry about using HTML\/CSS here to create a more appealing listing, nor do you have to deal with multiple listings!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Customer-Base_Which_One_Gets_More_Shoppers\"><\/span>5. Customer-Base: Which One Gets More Shoppers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is probably the most important factor because every seller wants greater sales opportunities.<\/p>\n\n\n\n<p>Here\u2019s how both sites compare:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Amazon\u2019s total revenue last year came to be a whopping $282 billion while eBay only made $10.75 billion in comparison.<\/p><\/blockquote>\n\n\n\n<p>The main reason for this huge difference is simple: the size of eBay\u2019s marketplace is only a fraction of that of Amazon\u2019s.<\/p>\n\n\n\n<p><em>In fact, Amazon\u2019s massive clientele can ensure you 10 times more sales than eBay!<\/em><\/p>\n\n\n\n<p>Amazon\u2019s revenue has been impressively multiplying for the past 5 years while that of eBay has been almost constant throughout this time.<\/p>\n\n\n\n<p>Check out how Amazon\u2019s been booming since 2004:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2a5\/ce5\/5d72a5ce5adac484828528.png\" alt=\"5. Customer-Base: Which One Gets More Shoppers?\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2a5\/f3b\/5d72a5f3baf1d346866580.png\" alt=\"5. Customer-Base: Which One Gets More Shoppers?\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Who Wins?<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2b8\/5c8\/5d72b85c82082553536348.jpg\" alt=\"5. Customer-Base: Which One Gets More Shoppers?\"\/><\/figure>\n\n\n\n<p><strong>Amazon<\/strong>, obviously.<\/p>\n\n\n\n<p>The e-commerce giant is already way ahead of eBay when it comes to size. Moreover, while eBay seems to be stuck around the same size, Amazon continues to grow every year (at impressive rates!).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Customers_Perception_%E2%80%93_Selling_on_Amazon_vs_eBay\"><\/span>6. Customers\u2019 Perception &#8211; Selling on Amazon vs. eBay<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is also an important factor in a world where everything has a brand image, from sale items to websites to nations. Amazon and eBay are no exception.<\/p>\n\n\n\n<p>There was a time when eBay used to sell only used, second-hand items. Today, more than 80% of items on eBay are brand new. Despite this fact, the brand image associated with eBay being a second-hand items seller still persists.<\/p>\n\n\n\n<p>But why does this matter?<\/p>\n\n\n\n<p>Well, if everyone thinks you mostly sell used items, that\u2019s not particularly good for business.<\/p>\n\n\n\n<p>On the contrary, Amazon is a widely trusted e-commerce site with no reputation for selling used goods. It is also popular among shoppers for its effective customer service.<\/p>\n\n\n\n<p>Amazon\u2019s customers are not only more than double in number compared to eBay\u2019s, but they are also quite loyal.<\/p>\n\n\n\n<p><strong>44% of American households have Amazon Prime simply<\/strong> because they trust Amazon enough to invest in a Prime membership that ensures fast shipping and cheaper prices on Amazon.<\/p>\n\n\n\n<p>Check this out:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2a6\/1f1\/5d72a61f1a9d9444140381.png\" alt=\"<img decoding=\"async\" src=&quot;https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2a6\/1f1\/5d72a61f1a9d9444140381.png&quot; alt=&quot;e5.png&quot;&gt;\"\/><\/figure>\n<\/div>\n\n\n<p>Source: <a href=\"http:\/\/\">Consumer Intelligence Research Partners, LLC<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Who Wins?<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2b8\/632\/5d72b863277a8530042858.jpg\" alt=\"amazon\"\/><\/figure>\n<\/div>\n\n\n<p><strong>Amazon<\/strong> is a clear winner here.<\/p>\n\n\n\n<p>According to research, 44% of online shoppers go straight to Amazon first before looking at any other e-commerce site. This shows just how reliable people consider Amazon to be.<\/p>\n\n\n\n<p>Although eBay\u2019s perception among customers is not accurate, it still plays a role in pushing at least some traffic away.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Setting_up_Sellers_Account_%E2%80%93_Selling_on_Amazon_vs_eBay\"><\/span>7. Setting up Seller\u2019s Account &#8211; Selling on Amazon vs. eBay<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To become a seller on Amazon, you have to start by signing up on their sales account website, <a href=\"http:\/\/\">SellerCentral<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2ac\/332\/5d72ac33268db861835351.png\" alt=\"7.Setting up Seller\u2019s Account - Selling on Amazon vs. eBay\"\/><\/figure>\n<\/div>\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Log into your regular Amazon.com account and provide the asked relevant information.<\/li><li>Enter information for your new business (name, address, phone number and a website if you already have one)<\/li><li>Enter your brand and credit card information<\/li><li>Enter your detailed tax information and provide an electronic signature for your W-9 form<\/li><\/ul>\n\n\n\n<p>After this, you can submit information about the products you plan on selling. You would also have to set up two-step verification on your Amazon account if you haven\u2019t already.<\/p>\n\n\n\n<p>On the other hand, you don\u2019t have to do almost any of this on <strong>eBay<\/strong>.<\/p>\n\n\n\n<p>All you need is your regular, basic eBay account. You can register for it <a href=\"http:\/\/\">here<\/a> if you haven\u2019t already. Or, you can also set up an account for business on the same page:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2a6\/829\/5d72a68292426753413841.png\" alt=\"7.Setting up Seller\u2019s Account - Selling on Amazon vs. eBay\"\/><\/figure>\n<\/div>\n\n\n<p>We recommend simply using your personal account if you\u2019re only looking to sell some unwanted stuff.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Who Wins?<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2b8\/6ad\/5d72b86ad9429137558736.jpg\" alt=\"7.Setting up Seller\u2019s Account - Selling on Amazon vs. eBay\"\/><\/figure>\n<\/div>\n\n\n<p><strong>eBay<\/strong> definitely has a simpler sign-up procedure than Amazon.<\/p>\n\n\n\n<p>Unlike Amazon, eBay does not put you through the hassle of signing up for a sales account. You can just register for a basic eBay account and start selling immediately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Selling_Options_%E2%80%93_Selling_on_Amazon_vs_eBay\"><\/span>8. Selling Options &#8211; Selling on Amazon vs. eBay<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Let\u2019s discuss what you can and cannot sell on Amazon and eBay.<\/p>\n\n\n\n<p>Some people argue that eBay allows far more categories to sell in than Amazon. However, if you actually look into all these categories, you\u2019ll look at most of them and wonder, \u201cbut who even sells these things?\u201d.<\/p>\n\n\n\n<p>Well, some people do. But that\u2019s the thing, the number of allowed categories on eBay is sure greater but most of these categories are so unusual that they only appeal to some sellers.<\/p>\n\n\n\n<p>Amazon, on the other hand, caters to almost all categories of every day or usual use. It is still dominant in nearly all departments that have a constant customer demand and also in products that are not found through discovery or bought on impulse.<\/p>\n\n\n\n<p>You can check out the complete list and their details <a href=\"http:\/\/\">here<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2ac\/584\/5d72ac5848974184108866.png\" alt=\"7.Setting up Seller\u2019s Account - Selling on Amazon vs. eBay\"\/><\/figure>\n<\/div>\n\n\n<p>Note: Visit <a href=\"http:\/\/\">Amazon<\/a> for the complete list<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Who Wins?<\/h4>\n\n\n\n<p><strong>Amazon<\/strong> wins here for being the better retailer of commonly bought items.<\/p>\n\n\n\n<p>eBay started off as a site where people would come to sell off their used items. In fact, it is still more welcoming towards used products than Amazon.<\/p>\n\n\n\n<p>But, unless all you\u2019re selling are used items or collectibles, Amazon is the proven best option.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Which_One_Is_More_Seller-Friendly\"><\/span>9. Which One Is More Seller-Friendly?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Like any other e-commerce site, both Amazon and eBay are buyer-centric.<\/p>\n\n\n\n<p>In such a system, websites can sometimes be quite strict with their sellers. This is the case with Amazon too.<\/p>\n\n\n\n<p>Unlike eBay, Amazon can sometimes end up giving too much of a hard time to sellers. For instance, it has a reputation for suspending buyers over trivial matters with little or no warning.<\/p>\n\n\n\n<p>This is what Amazon\u2019s sales account health dashboard looks like:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2a6\/dbb\/5d72a6dbbd8e8357232483.png\" alt=\"9. Which One Is More Seller-Friendly?\"\/><\/figure>\n<\/div>\n\n\n<p>Notably, when an Amazon account is suspended, the funds in it are immediately frozen too.<\/p>\n\n\n\n<p>On the other hand, eBay is not that merciless towards its sellers. Its main priority is also customer satisfaction but it is still less strict with sellers when compared with Amazon.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Who Wins?<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2b8\/d8c\/5d72b8d8c3553035461735.jpg\" alt=\"9. Which One Is More Seller-Friendly?\"\/><\/figure>\n\n\n\n<p>eBay obviously wins here. Amazon\u2019s strict and ruthless policies sometimes even push sellers away or end up discouraging them.<\/p>\n\n\n\n<p>While eBay also isn\u2019t perfectly fair to sellers, it is still better than Amazon in this regard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Branding_Opportunities_%E2%80%93_Selling_on_Amazon_vs_eBay\"><\/span>10. Branding Opportunities &#8211; Selling on Amazon vs. eBay<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Everyone would tell you that eBay is far more lenient towards sellers than Amazon and provides ample branding opportunities.<\/p>\n\n\n\n<p>They won\u2019t tell you that Amazon also provides branding opportunities, just not to scam artists or those looking for some quick money. Which, by the way, is a great thing for both sellers and customers.<\/p>\n\n\n\n<p>Regarding branding, a major difference between Amazon and eBay is that the former hides customers\u2019 details (especially their email address) from the seller, while the latter does not.<\/p>\n\n\n\n<p><strong>This matters a great deal. Why?<\/strong><\/p>\n\n\n\n<p>Simple:<\/p>\n\n\n\n<p>Having your customer\u2019s email address puts you in direct contact with him, giving you the freedom to brand your items however you want.<\/p>\n\n\n\n<p>You cannot do this with Amazon because they own the customer in every way. However, what you can do is avail Amazon\u2019s services for branding opportunities. Here\u2019s what they offer:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Enhanced Brand Content (EBC)<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2a7\/048\/5d72a704874ad312354804.png\" alt=\"j10.png\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Amazon A+ Content<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2a7\/206\/5d72a7206a46a646681468.jpg\" alt=\"10. Branding Opportunities - Selling on Amazon vs. eBay\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Amazon Stores<\/h4>\n\n\n\n<p>All three tools are <strong>free<\/strong> of cost and can potentially reduce product returns, negative reviews, and immediate bounce-offs and increase the ROIs of paid product Ads (in addition to sending a brand value and assurance).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Who Wins?<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2b8\/e30\/5d72b8e30d552753543985.jpg\" alt=\"amazon.jpg\"\/><\/figure>\n\n\n\n<p><strong>Amazon.<\/strong> Why?<\/p>\n\n\n\n<p>Well, eBay may give you the freedom to brand your products directly to the customers but it also allows several scam artists to participate in this practice as well.<\/p>\n\n\n\n<p>This confuses customers and also sparks unfair competition for authentic sellers.<\/p>\n\n\n\n<p>Amazon, on the other hand, protects customer information while still providing sellers with efficient tools for branding opportunities.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Word_So_Who_is_the_Winner\"><\/span>Final Word: So, Who is the Winner?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you check the comparison above, you\u2019ll notice that Amazon wins 6 out of 10 categories while eBay wins only 4:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5d7\/2a7\/44f\/5d72a744f117e909452545.jpg\" alt=\"Final Word: So, Who is the Winner?\"\/><\/figure>\n<\/div>\n\n\n<p>The number of sellers on Amazon grow every year due to the very reason that it wins all these important categories. (It gained 1,029,528 sellers just this year!)<\/p>\n\n\n\n<p>Also, as discussed, Amazon is again better than eBay regarding management, easy shipping, number of shoppers, brand image, branding opportunities, and allowed selling categories.<\/p>\n\n\n\n<p>eBay, on the other hand, is more seller-friendly, cheaper, less competitive, and also provides an easier sign-up process.<\/p>\n\n\n\n<p>Let\u2019s be realistic; as far as the sign-up process is concerned, no one would prefer eBay only because the sign-up process is shorter. The same goes for being seller-friendly. Honestly, you won&#8217;t get into trouble if you\u2019re not doing anything fishy.<\/p>\n\n\n\n<p>Lastly, It comes down to eBay being less competitive and cheaper. To overcome the competition on Amazon, honestly, all you\u2019ve got to do is put some effort in choosing the right product (check out this post to find out how).<\/p>\n\n\n\n<p>In the end, it all comes down to your preferences.<\/p>\n\n\n\n<p>EBay is for you if you do not plan on using extra services and are only looking to make a few extra bucks.<\/p>\n\n\n\n<p>On the other hand, if you\u2019re looking to build an online business and would accept any service that makes you stand out, then Amazon is definitely the right way to go.<\/p>\n\n\n\n<p>Think we missed something? Let us know below in the comments!<\/p>\n\n\n\n<p>&nbsp;Check out more content like this on our <a href=\"https:\/\/pixelfy.me\/blog\/\">blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this guide, we will tell you about the difference between Amazon and eBay and how the selling experience is different. You should know that &#8230;<\/p>\n","protected":false},"author":1,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[664,665,666,667,668,669,670,671,672,673],"class_list":["post-332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-selling-on-amazon-vs-ebay","tag-competitiveness","tag-which-one-facilitates-easier-shipping","tag-amazon-fee-vs-ebay-fee","tag-which-one-is-easier-to-manage","tag-which-one-gets-more-shoppers","tag-customers-perception","tag-setting-up-sellers-account","tag-selling-options","tag-branding-opportunities"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":7,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/332\/revisions"}],"predecessor-version":[{"id":2113,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/332\/revisions\/2113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media\/333"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media?parent=332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/categories?post=332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/tags?post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}