{"id":371,"date":"2022-07-28T12:00:00","date_gmt":"2022-07-28T12:00:00","guid":{"rendered":"http:\/\/localhost\/px\/blog\/amazon-reviews-impact\/"},"modified":"2022-08-03T04:14:19","modified_gmt":"2022-08-03T04:14:19","slug":"amazon-reviews-impact","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/blog\/amazon-reviews-impact\/","title":{"rendered":"How Amazon Reviews Impact Your Bottom Line &#8211; Complete Analysis, Guide &#038; More"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelfy.me\/blog\/amazon-reviews-impact\/#How_Amazon_Reviews_Impact_Your_Bottom_Line\" >How Amazon Reviews Impact Your Bottom Line?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelfy.me\/blog\/amazon-reviews-impact\/#Product_Reviews_or_Seller_Feedback\" >Product Reviews or Seller Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelfy.me\/blog\/amazon-reviews-impact\/#Building_Buyer_Trust\" >Building Buyer Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelfy.me\/blog\/amazon-reviews-impact\/#Reviews_and_Rankings\" >Reviews and Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelfy.me\/blog\/amazon-reviews-impact\/#Getting_Reviews\" >Getting Reviews<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelfy.me\/blog\/amazon-reviews-impact\/#Are_Amazon_Product_Reviews_Really_That_Important\" >Are Amazon Product Reviews Really That Important?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>By Becky Trowbridge<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Product reviews are always a hot topic for Amazon sellers. After all, these ratings directly impact everything from buyer opinion to search rankings. <\/p>\n\n\n\n<p>Reviews can increase sales or warn shoppers to seek a different product.<\/p>\n\n\n\n<p>Let\u2019s explore how reviews affect your bottom line and what you can do about it.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Amazon_Reviews_Impact_Your_Bottom_Line\"><\/span>How Amazon Reviews Impact Your Bottom Line?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/austin-distel-744oGeqpxPQ-unsplash-1024x683.jpg\" alt=\"amazon reviews\" class=\"wp-image-1632\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/austin-distel-744oGeqpxPQ-unsplash-1024x683.jpg 1024w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/austin-distel-744oGeqpxPQ-unsplash-300x200.jpg 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/austin-distel-744oGeqpxPQ-unsplash-768x512.jpg 768w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/austin-distel-744oGeqpxPQ-unsplash-1536x1024.jpg 1536w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/austin-distel-744oGeqpxPQ-unsplash-225x150.jpg 225w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/austin-distel-744oGeqpxPQ-unsplash.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Reviews_or_Seller_Feedback\"><\/span>Product Reviews or <a href=\"https:\/\/pixelfy.me\/blog\/amazon-seller-feedback\/\">Seller Feedback<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before we get started, though, it\u2019s important to clarify the difference between reviews and feedback, as they are frequently confused. Both are rated on a five-star system, with five stars as the highest rating.<\/p>\n\n\n\n<p>Reviews are about your product, typically including details about the buyer\u2019s perception of the item\u2019s qualities or uses. Seller feedback concerns you and your reliability as a seller: <em>Was the order fulfilled on time? Were you responsive if an issue arose?<\/em><\/p>\n\n\n\n<p>In either case, positive ratings are desirable. Both feedback and reviews affect the health of your Amazon seller account. You can request these ratings from buyers, but it\u2019s important to understand that Amazon has strict communication guidelines that you must follow.<\/p>\n\n\n\n<p>Now that you have some context, we\u2019ll focus on reviews for the remainder of this article. If you\u2019d like additional feedback information, check out <a href=\"https:\/\/www.ecomengine.com\/amazon-feedback\" target=\"_blank\" rel=\"noopener\">this guide<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_Buyer_Trust\"><\/span>Building Buyer Trust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"792\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/beth-macdonald-6P-J1ZLD6cQ-unsplash-1024x792.jpg\" alt=\"How do Amazon Reviews Impact Your Bottom Line?\" class=\"wp-image-1631\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/beth-macdonald-6P-J1ZLD6cQ-unsplash-1024x792.jpg 1024w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/beth-macdonald-6P-J1ZLD6cQ-unsplash-300x232.jpg 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/beth-macdonald-6P-J1ZLD6cQ-unsplash-768x594.jpg 768w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/beth-macdonald-6P-J1ZLD6cQ-unsplash-1536x1188.jpg 1536w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/beth-macdonald-6P-J1ZLD6cQ-unsplash-194x150.jpg 194w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/beth-macdonald-6P-J1ZLD6cQ-unsplash.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Product reviews are the eCommerce version of word of mouth. Buyers frequently read reviews when evaluating products to make a purchase decision. Building buyer trust starts with offering a great product.<\/p>\n\n\n\n<p>Your Amazon product description and images should provide an accurate and helpful overview to help shoppers understand what you sell. Ensuring that you are setting reasonable expectations increases the odds that you will receive mostly positive ratings from satisfied buyers.<\/p>\n\n\n\n<p>That said, negative reviews do happen from time to time. You should be monitoring your reviews on Amazon regularly (or using a third-party tool like FeedbackFive to get alerts when you receive a negative review) and <a href=\"https:\/\/www.ecomengine.com\/blog\/review-commenting\" target=\"_blank\" rel=\"noopener\">responding professionally<\/a>.<\/p>\n\n\n\n<p> This may not make a difference for your current review, but it shows future shoppers that you are paying attention and providing customer service after delivery if necessary. After all, they notice. Many shoppers look at the most helpful positive and negative reviews for a product based on other buyers\u2019 votes. <\/p>\n\n\n\n<p>Having a short and helpful note from your business on a negative review that shows that you are aware of any issues and attempting to resolve them can make all the difference when it comes to getting the buyer to click \u201cAdd to cart.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reviews_and_Rankings\"><\/span>Reviews and Rankings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s no secret that Amazon advertising is <a href=\"https:\/\/www.geekwire.com\/2019\/amazon-gaining-google-search-advertising-market-share\/\" target=\"_blank\" rel=\"noopener\">growing by leaps and bounds<\/a>. While it can be difficult to compete with paid ads, you have a better chance if your product is listed on the first page of Amazon\u2019s search results for your key terms. The number of reviews for your product is a factor that directly influences the Amazon search algorithm.<\/p>\n\n\n\n<p>If you are paying to advertise your products on Amazon, reviews are still very important. As previously mentioned, buyers rely on these ratings when purchasing. <\/p>\n\n\n\n<p>Amazon also allows you to include your product\u2019s average star rating in ads if your product has <a href=\"https:\/\/advertising.amazon.com\/resources\/ad-specs\/en\/ecommerce\" target=\"_blank\" rel=\"noopener\">at least a 3.5-star average<\/a> and a minimum of 15 customer reviews. This can entice shoppers to click on your listing.<\/p>\n\n\n\n<p><em><strong>Tip: Use <a href=\"https:\/\/pixelfy.me\/\">shortened links<\/a> to get more traffic on your content.<\/strong><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Reviews\"><\/span>Getting Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/towfiqu-barbhuiya-0ZUoBtLw3y4-unsplash-1024x683.jpg\" alt=\"Getting Reviews\" class=\"wp-image-1630\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/towfiqu-barbhuiya-0ZUoBtLw3y4-unsplash-1024x683.jpg 1024w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/towfiqu-barbhuiya-0ZUoBtLw3y4-unsplash-300x200.jpg 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/towfiqu-barbhuiya-0ZUoBtLw3y4-unsplash-768x512.jpg 768w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/towfiqu-barbhuiya-0ZUoBtLw3y4-unsplash-1536x1025.jpg 1536w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/towfiqu-barbhuiya-0ZUoBtLw3y4-unsplash-225x150.jpg 225w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/07\/towfiqu-barbhuiya-0ZUoBtLw3y4-unsplash.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You know reviews are important, but getting them can prove to be a challenge. Let\u2019s take a look at a few ways to <a href=\"https:\/\/www.ecomengine.com\/get-amazon-reviews\" target=\"_blank\" rel=\"noopener\">get reviews<\/a> for your product.<\/p>\n\n\n\n<p>Amazon offers two different programs to help merchants get reviews. Sellers can pay to enroll products in the <a href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?nodeId=202094910\" target=\"_blank\" rel=\"noopener\">Amazon Early Reviewer<\/a> program. Amazon will request reviews from buyers and provide a small reward for those who share their opinion. You can generate up to five reviews with this program. The <a href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?nodeId=201145400\" target=\"_blank\" rel=\"noopener\">Amazon Vine<\/a> program is for vendors who can enroll their products to be reviewed by Vine Voices, who are trusted, reviewers.<\/p>\n\n\n\n<p>You can send a product review request message to buyers using a template in Buyer-Seller Messaging, but this process can quickly become tedious. We developed <a href=\"https:\/\/www.ecomengine.com\/feedbackfive\" target=\"_blank\" rel=\"noopener\">FeedbackFive<\/a> to automate this process in an intelligent way, with rules that allow you to decide when to send a message. <\/p>\n\n\n\n<p>You can customize your message by-product to include an image of your product or additional information about the product that may be useful to the customer, such as warranty details.<\/p>\n\n\n\n<p>As mentioned above, Amazon has strict guidelines that you must follow. As an Amazon seller, you are responsible for understanding and following the Terms of Service. There are changes from time to time, so be sure to make time to reread them regularly. <\/p>\n\n\n\n<p>When it comes to sending a product review request, you cannot incentive a buyer to leave a review in any way. This includes discounts, coupons, and other financial incentives.<\/p>\n\n\n\n<p>You are not allowed to include marketing messaging in your message, and you cannot link to your storefront or third-party websites. <\/p>\n\n\n\n<p>Your review request must use neutral language (don\u2019t ask for a positive review) and cannot include if\/then messaging intended to divert an unhappy customer to a different action.<\/p>\n\n\n\n<p>We encourage sellers to pay particular attention to the following: <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/202125900\/\" target=\"_blank\" rel=\"noopener\">Buyer-Seller Messaging Service Guidelines<\/a>, <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/help.html?itemID=G201972140&amp;\" target=\"_blank\" rel=\"noopener\">Customer Product Reviews<\/a>, <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/help.html\/?itemID=GYRKB5RU3FS5TURN\" target=\"_blank\" rel=\"noopener\">Customer Product Reviews Policies<\/a>, <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/help.html\/?itemID=G201972160\" target=\"_blank\" rel=\"noopener\">Answers to Questions about Product Reviews<\/a>, and the <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/1791\" target=\"_blank\" rel=\"noopener\">Amazon Seller Agreement<\/a>.<\/p>\n\n\n\n<p><strong>Reviews are essential for increasing sales and keeping your Amazon business running smoothly. Best of luck!<\/strong><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_Amazon_Product_Reviews_Really_That_Important\"><\/span>Are Amazon Product Reviews Really That Important?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The reason why many Amazon sellers stagnate or start to see a decline in their bottom line is that they don\u2019t pay attention to product<strong> reviews.&nbsp;<\/strong><\/p>\n\n\n\n<p>Not only are product reviews one of the pillars that keep your Amazon business standing, but they can also be a useful tool to determine what could be improved.&nbsp;<\/p>\n\n\n\n<p>A <strong>study <\/strong>shows that <a href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\" target=\"_blank\" rel=\"noopener\">84% of shoppers<\/a> trust online reviews as much as a personal recommendation<strong> <\/strong>from a friend or a peer. This makes sense as online reviews are also written by everyday users.&nbsp;<\/p>\n\n\n\n<p>That same study said that <strong>91% of shoppers<\/strong> occasionally or regularly read online reviews. Oftentimes, these people don\u2019t even read these reviews with the intent of buying the product at that particular time.&nbsp;<\/p>\n\n\n\n<p>However, it\u2019s a great way for them to browse through brands and determine which product is most suitable for them.&nbsp;<\/p>\n\n\n\n<p>In this digital climate, where consumers immediately flock to see what other customers have to say about a product, the importance of <strong>product reviews <\/strong>cannot be understated.<\/p>\n\n\n\n<p>In other cases, a person may look towards the product reviews for your product if they are on the fence about buying your product. Hence, the user reviews will ultimately be the reason that customer makes a purchase from your brand or goes to one of your competitors.&nbsp;<\/p>\n\n\n\n<p>It makes sense that product reviews have grown so much in popularity. They have genuine information about the product that isn\u2019t just a sales pitch from the brand itself. It allows potential buyers to make a much more informed purchase.<\/p>\n\n\n\n<p>Check out our <a href=\"https:\/\/pixelfy.me\/blog\">blog<\/a> for more content like this and more. <\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Author bio:<\/strong><\/p>\n\n\n\n<p>As the Managing Content Editor for eComEngine, Becky Trowbridge works to bring you the latest eCommerce industry news as well as tips for running a successful Amazon business. When she&#8217;s not writing or managing content, she enjoys spending time outdoors, trying new recipes, and reading.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this post, we will inform you about how amazon reviews impact your bottom line. You should also know that product reviews are an important factor as they &#8230;<\/p>\n","protected":false},"author":1,"featured_media":372,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[429,430,431,432,433],"class_list":["post-371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-how-amazon-reviews-impact-your-bottom-line","tag-product-reviews-or-seller-feedback","tag-building-buyer-trust","tag-reviews-and-rankings","tag-getting-reviews"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/comments?post=371"}],"version-history":[{"count":6,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/371\/revisions"}],"predecessor-version":[{"id":2210,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/371\/revisions\/2210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media\/372"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media?parent=371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/categories?post=371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/tags?post=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}