{"id":383,"date":"2022-05-06T18:45:00","date_gmt":"2022-05-06T18:45:00","guid":{"rendered":"http:\/\/localhost\/px\/blog\/pixelfyme-level-your-amazon-ppc-game\/"},"modified":"2022-08-01T05:26:55","modified_gmt":"2022-08-01T05:26:55","slug":"pixelfyme-level-your-amazon-ppc-game","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/","title":{"rendered":"How Pixelfy.me can Level Up your Amazon PPC Game and Decrease Your Total ACoS% &#8211; Growth Hack Review"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#What_is_PPC\" >What is PPC?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#Why_Should_I_Focus_So_Much_on_PPC\" >Why Should I Focus So Much on PPC?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#Pixelfy_%E2%80%93_Level_Up_You_Amazon_PPC\" >Pixelfy &#8211; Level Up You Amazon PPC<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#Pros\" >Pros:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#Cons\" >Cons:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#Step_By_Step_Guide_To_Strategy\" >Step By Step Guide To Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#What_you_need\" >What you need:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#1_Create_a_Percentage_of_Promotion_for_the_Products_You_Want_to_Rank\" >1. Create a Percentage of Promotion for the Product(s) You Want to Rank.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#2_Make_a_List_of_Top_10_Search_Terms_You_Want_to_Rank_For\" >2. Make a List of Top 10 Search Terms You Want to Rank For<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#3_Create_Your_Tracking_Links_with_Pixelfyme\" >3. Create Your Tracking Links with Pixelfy.me<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#4_Create_Your_Facebook_Ads_Campaign\" >4. Create Your Facebook Ads Campaign.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#5_Create_a_Support_PPC_Campaign\" >5. Create a Support PPC Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#6_Extra_Other_social_traffic\" >6. Extra: Other social traffic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/pixelfy.me\/blog\/pixelfyme-level-your-amazon-ppc-game\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Having a great Sponsored Products campaign setup and performance is probably one of the most crucial elements of each Amazon seller\u2019s business, as well as one of the aspects that most sellers still struggle with.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_PPC\"><\/span>What is PPC?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>PPC or Pay-Per-Click is a form of advertising or marketing that allows you to have your website displayed on the Search Engine Results Page (SERP) for a specific fee. It should be noted that your website is only displayed when the user types in a specific keyword or phrase.&nbsp;<\/p>\n\n\n\n<p>The SERP will have an ad to your product displayed to the user. The ad will be something that\u2019ll be designed by you. The amount of the fee that you will pay for this PPC ad will depend on how many users click on your ad. Hence, that\u2019s why it\u2019s called <strong>Pay-Per-Click.&nbsp;<\/strong><\/p>\n\n\n\n<p>While PPC is not something that can make a business successful on its own, it\u2019s definitely something that can be a powerful tool when used with other marketing tools.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_I_Focus_So_Much_on_PPC\"><\/span>Why Should I Focus So Much on PPC?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a number of reasons why you should definitely devote some part of your marketing budget to PPC.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a great way to bring in a portion of a customer base that may have otherwise never been introduced to your product in any capacity.&nbsp;<\/p>\n\n\n\n<p>There are a number of benefits to PPC, including:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>PPC is cost-effective: <\/strong>We mentioned earlier that the fee you have to pay will depend on the number of people that click on your ad. Hence, it\u2019s something that you won\u2019t have to pay too much for at the start when you don\u2019t have a lot in your budget.&nbsp;<\/li><li><strong>PPC ads are easy to make: <\/strong>You don\u2019t have to spend a ton of time creating a PPC ad. The great thing about it is that they are easily adjustable as well. Hence, if you feel an ad isn\u2019t working well, you can easily make changes to it and run it in a different way.&nbsp;<\/li><li><strong>PPC ads are easy to test: <\/strong>PPC services allow you to conduct A\/B testing where you run two versions of the same ad to see which one audiences respond to better. Then, once you figure that out, you can run the better-performing PPC ad.<\/li><\/ol>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pixelfy_%E2%80%93_Level_Up_You_Amazon_PPC\"><\/span>Pixelfy &#8211; Level Up You Amazon PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With our agency, <a href=\"https:\/\/wearegrowthhack.com\/\" target=\"_blank\" rel=\"noopener\">Growth Hack Consulting LTD<\/a>, we managed hundreds of accounts since our beginning in 2017. <\/p>\n\n\n\n<p>Having generated millions of US dollars in sales for our clients across pretty much every product category available on Amazon.com and other marketplaces, we spent the whole last year trying to figure out the key to PPC performance by simply increasing sales and decreasing total ACoS%. <\/p>\n\n\n\n<p>We did achieve some great results, yet we did feel that something was missing in this system. We started looking for a tool or way to bring external traffic that would bring extra value by increasing attribution value to search terms\/keywords, thus ad performance.<\/p>\n\n\n\n<p>Trying to avoid any PPC tool, we tried different landing pages, sales funnels, and external traffic generators, but none seemed just to do the trick. We understood more about the value of the organic rank, attribution, and ad performance after talking to some of my fellow consultants. That is when we realized that we had to push for search terms rank to boost keywords performance.<\/p>\n\n\n\n<p>We have introduced a step-by-step guide the strategy that we have been adopting and internally grooming since November 2019 and since then applying to almost every one of our clients\u2019 products, using mainly tracking links from <a href=\"http:\/\/app.pixelfy.me\/?aff=5338\">Pixelfy.me<\/a> and Facebook ads as spreading medium:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image.png\" alt=\"inbound marketing traditional outbound marketing blog post lead generation inbound marketing quality content\" class=\"wp-image-652\" width=\"234\" height=\"234\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image.png 935w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-300x300.png 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-150x150.png 150w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-768x768.png 768w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"http:\/\/pixelfy.me\" style=\"border-radius:4px;background-color:#f775ea\">SIGN UP FOR A FREE TRIAL<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros\"><\/span>Pros:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>It works with any product, as long as the listing has been fully optimized for conversion, and it makes sense to advertise for the keywords you want to rank it for.<\/li><li>It is great for new product launches and boosts rank for products already listed for a while.<\/li><li>It works in any marketplace. In the long run, it might reduce your PPC ad spent while keeping a higher organic rank.<\/li><li>The more clicks, the better results; no need for a huge amount of clicks.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cons\"><\/span>Cons:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>It might take a while to get the right research done.<\/li><li>It might take a while to figure out the right targeting\/ads on Facebook.<\/li><\/ul>\n\n\n\n<p>Here is a quick case study that we showcase on our YouTube channel using the product of one of our partners:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Rank Products on Amazon FBA in 2021: PPC, Facebook, Pixelfy.me - BSR &amp; Organic Rank Amazon&#039;s Choice\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oeZOAZRs9kU?start=9&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>You can see in the image below how just with $500 of budget for Facebook ads and not changing our PPC targetings\/strategy\/budget, we were able to achieve impressing results for most of the keywords tested:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/1%20ppc%20game-0-0-0-0-1589207380.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_By_Step_Guide_To_Strategy\"><\/span>Step By Step Guide To Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_you_need\"><\/span>What you need:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Your Keyword Data<\/li><li>Optimized Listing for conversion<\/li><li>On-going PPC Campaign(s)<\/li><li>Super URL Generator: Pixelfy.me<\/li><li>Facebook Ads<\/li><li>Photo Editing Software (if you like to make more appealing ads)<\/li><li>Extra: other social media channels\/forums with high PR such as Reddit, Quora, Pinterest, Youtube, etc.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Percentage_of_Promotion_for_the_Products_You_Want_to_Rank\"><\/span>1. Create a Percentage of Promotion for the Product(s) You Want to Rank.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/2%20ppc%20game-0-0-0-0-1589207438.png\" alt=\"Create a Percentage of Promotion for the Product(s) You Want to Rank.\"\/><\/figure>\n\n\n\n<p>The very first thing you want to do, after you have already selected which product you want to boost your rank for, is to create an Amazon promotion for it. You will need to create a product selection first from the Advertising section and then create a \u201cPercentage Off\u201d Promotion (always under the Advertising section of your Seller Central).<\/p>\n\n\n\n<p><strong>Why do we create a promotion?<\/strong><\/p>\n\n\n\n<p> Because the conversion rate tends to be higher when a discount is applied. The amount discounted is entirely up to you, but don\u2019t give a higher discount than 35% or 50% or your ranking effort might be lost &#8211; Amazon doesn\u2019t give \u201cranking juice\u201d to highly discounted purchases.<\/p>\n\n\n\n<p><strong>Should you run the promotion for the main variation or each one of them? <\/strong><\/p>\n\n\n\n<p>It depends on your strategy and ultimate goal. Normally only ONE variation will rank for the same keyword (except in a few cases of multiple product variations showing up on the same search result page or in different pages). <\/p>\n\n\n\n<p>Depending on the variation and targeting, you might want to include or exclude. Example, \u201crunning belt\u201d applies to both green and blue variations. Differently, \u201cman running belt\u201d might not apply to the pink color variation.<\/p>\n\n\n\n<p>In our case, we have applied a 15% discount as our margins are pretty low on this product keep in mind that you want to have this campaign running for the long term along with your PPC campaigns, so it\u2019s better to keep the discount to a sustainable level.<\/p>\n\n\n\n<p>Use a group claiming option, make up a coupon code that would be easy to remember, and make sure to have the promotion running for as long as you plan to use this campaign (we normally let it run for months).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_a_List_of_Top_10_Search_Terms_You_Want_to_Rank_For\"><\/span>2. Make a List of Top 10 Search Terms You Want to Rank For<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now it\u2019s time to select the keywords you want to use with your Pixelfy.me tracking link generator.<\/p>\n\n\n\n<p>Here are the main objectives\/reasons why you should push organic rank for the most relevant search terms:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Increase sales:<\/strong> Here, you\u2019re looking for highly related keywords with a relatively high search volume.<\/li><li><strong>Adjust PPC attribution and performance:<\/strong> Some of your PPC terms might not get enough clicks\/impressions or might get a high ACoS% even though you know that the particular targeting is very relevant. <br>This might happen because your product didn\u2019t get the right attribution by the Amazon algorithm. Pushing organic rank helps you fix this problem.<\/li><li><strong>Confirm PPC value &amp; sales for particular search terms:<\/strong> One more thing you want to do is to keep pushing organic rank for the keywords that are already doing quite well on your PPC. <br>The best results are always obtained by combining organic and paid rank, this is something you want to take advantage of when selling on Amazon.<\/li><\/ul>\n\n\n\n<p>We take search terms mainly from 2 sources:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Your Own PPC Search Terms Report<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/3%20ppc%20game-0-0-0-0-1589207493.png\" alt=\"Your Own PPC Search Terms Report\"\/><\/figure>\n\n\n\n<p>You will find here the terms that give you the most paid sales as well as the terms with the highest potential. Any search term with NO SALES but a very high CTR (from 33% to 100%) is a very good candidate to your list. <\/p>\n\n\n\n<p>Use the following tool (brand analytics) to see if the search volume is high or not. By the way, using this kind of way to get new search terms will give a great boost to your PPC campaign&#8217;s keyword targeting.<\/p>\n\n\n\n<p>Use this as an extra way to find targetings &#8211; this is one of our favorite hacks.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Amazon Brand Analytics<\/h4>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/4%20ppc%20game-0-0-0-0-1589218313.png\" alt=\"Amazon Brand Analytics\" width=\"840\" height=\"421\"\/><\/figure>\n\n\n\n<p>Here you will find search terms with the highest potential for sales. Make sure the keywords used are extremely relevant to your product. <\/p>\n\n\n\n<p>The last thing you want is to push rank for keywords that do not convert. This will have the opposite effect on your product listing and decrease your BSR and conversion rate greatly.<\/p>\n\n\n\n<p>You might find potential keywords using other keyword search tools, but I\u2019d stick to these 2 tools to have the best affinity and relevance to your own data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_Your_Tracking_Links_with_Pixelfyme\"><\/span>3. Create Your Tracking Links with Pixelfy.me<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The next step is to start creating your tracking links. For this strategy, we use the Super Url 2.0, which has proven to be the best so far.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/5%20ppc%20game-0-0-0-0-1589222538.png\" alt=\"pixelfy\"\/><\/figure>\n\n\n\n<p>To keep things under control, remember to create a new campaign for each product you create tracking links for. <\/p>\n\n\n\n<p>You want to keep your product ASIN, your target search terms, and the intermediate landing page text at hand to copy and paste while creating 10 or more tracking links.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/6%20ppc%20game-0-0-0-0-1589222578.png\" alt=\"tracking\"\/><\/figure>\n\n\n\n<p>We suggest creating an intermediate page with instructions since we are planning to drive traffic via Facebook Ads. The objective of your Facebook Ad copy and creative design will be to catch the user&#8217;s attention. <\/p>\n\n\n\n<p>Once the user will be on the intermediate landing page, they will have the chance to copy the code to paste at checkout to redeem their discount.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><strong>Why not use a URL Rotator?<\/strong><\/em><\/p>\n\n\n\n<p><em> Because what we want to do here is to be able to switch on and off each keyword depending on their performance and to potentially even use different budgets or different creativity in more than one Facebook ad campaign or group.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Make sure during the creation of EACH tracking link that your product shows up on the search results; in other words, it is INDEXED by Amazon for the keywords you want to rank for.<\/p>\n\n\n\n<p> If the product is not indexed already, you will not only waste your budget on ads that deliver to a page where your product is not (but your competitors are) but also provide a bad experience to your target audience. <\/p>\n\n\n\n<p>To check your index, click on the \u201cproceed to the amazon\u201d button. If you don\u2019t see any results on the search page, your product is not indexed. <\/p>\n\n\n\n<p>Otherwise, like in the case of the picture below, you will see your product as a result.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/7%20ppc%20game-0-0-0-0-1589223135.png\" alt=\"indexed \"\/><\/figure>\n\n\n\n<p>If you\u2019re not indexed for the keyword, you want to rank for, try to edit the tracking link and use a similar search term, maybe more relevant to your product. <\/p>\n\n\n\n<p>You could come back a few days or weeks later to see if the original search term has been indexed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Create_Your_Facebook_Ads_Campaign\"><\/span>4. Create Your Facebook Ads Campaign.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to creating the Facebook ad campaign for our product, we go for a traffic campaign, being our objective to send as many clicks as we can to the tracking links previously generated, and not being able (in the case of most Amazon sellers) to track sales coming from Facebook.<\/p>\n\n\n\n<p> Ultimately, you will want to have a PPC campaign for each product on your Amazon Seller Central as well as a Facebook &gt; Pixelfy.me traffic campaign, using similar keywords to push external traffic and paid traffic to boost your organic rank.<\/p>\n\n\n\n<p>For this reason, the best way to set up a Facebook Ad campaign will be to have it ongoing on a daily budget (normally, $10 is ok to see some results in a couple of days or weeks, depending on how good your conversion is).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/8%20ppc%20game-0-0-0-0-1589223166.png\" alt=\"facebook ad campaign\"\/><\/figure>\n\n\n\n<p>It is important to have figured out before this stage your best target audience to have a low CPC and a higher conversion rate. From our tests, one of the best ways to come up with new effective target audiences for your Facebook ads is the use of <a href=\"https:\/\/wearegrowthhack.com\/2020\/01\/31\/dominate-amazon-in-2020-sellers-predictions-and-challenges\" target=\"_blank\" rel=\"noopener\">Micro Targeting (you can read more on this blog post)<\/a>.<\/p>\n\n\n\n<p>Micro Targeting applied to Amazon Sponsored Products will also help you to increase sales on your PPC by setting up some specific EXACT-only targeting campaigns.<\/p>\n\n\n\n<p> Again from our tests, a number of clicks as low as 100 or 200 is enough to start moving your rank (depending on how competitive your category is and on how good or bad your product was already doing). This means that with a low enough CPC, even after $30 spent, you should start seeing some results.<\/p>\n\n\n\n<p>As you can see in the picture below, we suggest creating:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>One ad set per target audience<\/li><li>One ad per tracking link (the name of the ad is the search term used)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/9%20ppc%20game-0-0-0-0-1589223198.png\" alt=\"ads manager\"\/><\/figure>\n\n\n\n<p>In this way, you will be able to switch on-off the keywords tracking links directly on your Facebook business manager, based on their performance.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/10%20ppc%20game-0-0-0-0-1589223301.png\" alt=\"ad manage\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/11%20ppc%20game-0-0-0-0-1589223331.png\" alt=\"manage ads\"\/><\/figure>\n\n\n\n<p>If you want to create some stunning graphics, We suggest using the free tool canva.com.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Support_PPC_Campaign\"><\/span>5. Create a Support PPC Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>At this point, you want to backup your Pixelfy tracking links with some aggressive PPC campaigns. Create a new campaign with one group only, exact match only, using exclusively the keywords you have on your pixelfy.me tracking links:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/12%20ppc%20game-0-0-0-0-1589223411.png\" alt=\"ppc campaign\"\/><\/figure>\n\n\n\n<p>Make sure to give higher bidding to TOS (top of search results) as you want to boost your search results organic rank. You might keep the budget of this campaign lower than your average daily budget.<\/p>\n\n\n\n<p>Initially, you might have a much higher ACoS% than your target ACoS%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Extra_Other_social_traffic\"><\/span>6. Extra: Other social traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We recommend using other sources of traffic, especially social media &amp; forums with very high page rank, that allow you to use anchor text on your links.<\/p>\n\n\n\n<p>Some of my favorites are<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reddit<\/li><li>Quora (great for the EU marketplaces)<\/li><li>Pinterest<\/li><li>YouTube<\/li><li>Influencer Networks<\/li><li>Deal sites <\/li><li>Other kinds of forums.<\/li><\/ul>\n\n\n\n<p>Social Media traffic is great because it has a high level of interaction, and it\u2019s very likely to drive traffic from people in the target niche &#8211; using influencers for this would be amazing. <\/p>\n\n\n\n<p>Anyway, this kind of traffic requires a lot of time, it might not be approved (most of the forums ban promotional posts), and it might be expensive to use big influencers. <\/p>\n\n\n\n<p>Facebook is amazing because you can literally create what we call a \u201ctwin\u201d campaign of your PPC campaigns for each one of your products and manage the daily budget: to some of our best performing campaigns, we give up to $50 a day on Facebook.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It took my team a while to develop the best tool for our objective, and we are very impressed with how well Pixelfy.me is working. Not to mention that it\u2019s been super safe since we started using it in October 2019. We never had a problem. <\/p>\n\n\n\n<p>This strategy is working with amazing results for our clients, and We&#8217;ll be very happy if any of you would see improvements in their rank and PPC performance after implementing it. In some cases, we were literally able to double sales and cut by half our PPC ad spent. <\/p>\n\n\n\n<p>We are aware that this is not the only way to use Pixelfy.me and you might as well apply some changes to this strategy for what works best with your products. <\/p>\n\n\n\n<p>Find out more ways Pixelfy can help you in your business <a href=\"https:\/\/pixelfy.me\/blog\">HERE<\/a>. <\/p>\n\n\n\n<p>Do not hesitate to contact me at davide@wearegrowthhack.com for any questions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this detailed post, we will tell you how pixelfy.me can help you level up your amazon PPC  and decrease your total AcoS%. Pixelfy is an online &#8230;<\/p>\n","protected":false},"author":1,"featured_media":384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[385,386,387,388,389,390,391],"class_list":["post-383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-how-pixelfy-me-can-level-up-your-amazon-ppc","tag-pros-and-cons","tag-step-by-step-guide-to-strategy","tag-what-you-need","tag-create-a-percentage-of-promotion-for-the-product","tag-make-a-list-of-top-10-search-terms-you-want-to-rank-for","tag-amazon-brand-analytics"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/comments?post=383"}],"version-history":[{"count":6,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/383\/revisions"}],"predecessor-version":[{"id":1881,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/383\/revisions\/1881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media\/384"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media?parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/categories?post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/tags?post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}