{"id":389,"date":"2022-05-21T20:10:00","date_gmt":"2022-05-21T20:10:00","guid":{"rendered":"http:\/\/localhost\/px\/blog\/how-coronavirus-affected-amazon-marketplace\/"},"modified":"2022-08-01T11:41:47","modified_gmt":"2022-08-01T11:41:47","slug":"how-coronavirus-affected-amazon-marketplace","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/blog\/how-coronavirus-affected-amazon-marketplace\/","title":{"rendered":"How Coronavirus Affected the Amazon Marketplace? &#8211; Everything You Need to Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelfy.me\/blog\/how-coronavirus-affected-amazon-marketplace\/#How_Coronavirus_Affected_the_Amazon_Marketplace\" >How Coronavirus Affected the Amazon Marketplace?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelfy.me\/blog\/how-coronavirus-affected-amazon-marketplace\/#Problem_Number_1_Products_Out_of_Stock\" >Problem Number 1: Products Out of Stock<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelfy.me\/blog\/how-coronavirus-affected-amazon-marketplace\/#Problem_Number_2_Product_Supply\" >Problem Number 2: Product Supply<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelfy.me\/blog\/how-coronavirus-affected-amazon-marketplace\/#Problem_Number_3_Growth_of_Advertising_Costs\" >Problem Number 3: Growth of Advertising Costs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelfy.me\/blog\/how-coronavirus-affected-amazon-marketplace\/#Why_Have_Some_Brands_Managed_These_Problems_Better\" >Why Have Some Brands Managed These Problems Better?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelfy.me\/blog\/how-coronavirus-affected-amazon-marketplace\/#Shorter_Delivery_Time\" >Shorter Delivery Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixelfy.me\/blog\/how-coronavirus-affected-amazon-marketplace\/#Product_Type\" >Product Type<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixelfy.me\/blog\/how-coronavirus-affected-amazon-marketplace\/#Wrapping_Thing_Up_%E2%80%A6\" >Wrapping Thing Up &#8230;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixelfy.me\/blog\/how-coronavirus-affected-amazon-marketplace\/#About_Sellers_Alley\" >About Sellers Alley<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>The coronavirus global pandemic forced the world to adapt to it. Thus, Amazon, as a global e-commerce company, also encountered problems in daily operations and execution. This situation made sellers act fast and adapt to changes.<\/p>\n\n\n\n<p>Many Amazon retailers had to change their strategies. As the percentage of people who shop online has grown due to many stores closing, their ad spending increased. <\/p>\n\n\n\n<p>Besides, first and third-party sellers both encountered problems with products out of stock and product supply.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Coronavirus_Affected_the_Amazon_Marketplace\"><\/span>How Coronavirus Affected the Amazon Marketplace?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are some of the main problems that sellers who advertise on Amazon had to overcome:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problem_Number_1_Products_Out_of_Stock\"><\/span>Problem Number 1: Products Out of Stock<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First of all, different brands that sell their products on Amazon had a problem with suppliers because many factories have been closed due to a state of emergency which was caused by a coronavirus. That resulted with lots of products being out of stock.<\/p>\n\n\n\n<p>Since Amazon has the functionality to pause sponsored ad campaigns if promoted items go out of stock, the advertisers could have a piece of mind, but the problem of product availability still remained.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/1%20COVID-0-0-0-0-1590107977.jpg\" alt=\"Products Out of Stock.\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problem_Number_2_Product_Supply\"><\/span>Problem Number 2: Product Supply<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Overnight, products categorized as &#8220;non-essentials\u201d had significantly longer delivery times which also had an impact on sales. In reality, those items got to customers faster, but that kind of information on the product page led customers to decide to buy items that had shorter delivery times.<\/p>\n\n\n\n<p>That\u2019s why sellers had significantly lower conversion rates. This happened because people who clicked on their product had cost them money and didn\u2019t place the order when seeing how long they had to wait to get to their wanted product.<\/p>\n\n\n\n<p> In short, some brands didn\u2019t sell products that, in normal circumstances, would have been sold.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/2%20COVID-0-0-0-0-1590108313.jpg\" alt=\"Product supply.\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problem_Number_3_Growth_of_Advertising_Costs\"><\/span>Problem Number 3: Growth of Advertising Costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the problems was also the growth of advertising costs since campaigns started to catch a lot of different search terms that advertisers didn\u2019t bid on. Terms such as \u201c30 days food supplies\u201d, \u201dbread,\u201d and \u201cmedical face masks\u201d were the reason for higher spending on advertising accounts.<\/p>\n\n\n\n<p>In response to the crisis, Amazon did restrict bidding on certain kinds of keywords like \u201cface masks\u201d, \u201chand sanitizer\u201d and \u201csurgical gloves\u201d but this couldn\u2019t stop the customers from searching. <\/p>\n\n\n\n<p>Coronavirus has brought a lot of attention to these products, which resulted in high search volume and the end, in higher advertising costs for sellers.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>With several of the announcements made by Amazon, both FBA and FBM sellers are facing many issues with running their Amazon business.&nbsp;<\/p>\n\n\n\n<p>We have created complete guides on the issues faced and the solutions to them. Check them <a href=\"https:\/\/pixelfy.me\/blog\/pandemic-amazon-hack\/\">HERE<\/a>. <\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/cropped-images\/3-COVID-0-0-0-0-1590108710.png\" alt=\"Growth of advertising costs.\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Have_Some_Brands_Managed_These_Problems_Better\"><\/span>Why Have Some Brands Managed These Problems Better?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some brands made a great profit out of this situation. On one hand, they had enough supplies to fulfill market demand and a clear strategy during the pandemic. <\/p>\n\n\n\n<p>On the other hand, some say that the higher profit was a matter of luck since these brands sell products that were needed more in this specific situation. <\/p>\n\n\n\n<p>Either way, these are the main reasons some brands succeeded to manage these problems better:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shorter_Delivery_Time\"><\/span>Shorter Delivery Time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This also depends on how organized is their supply chain and which type of product they are producing, but it is clear that this is the main factor that can result in higher profit and beating the competition. <\/p>\n\n\n\n<p>The sellers who managed to have a shorter delivery time have won this battle since buyers decided to place an order of the product they didn\u2019t have to wait for a month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Type\"><\/span>Product Type<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In this situation, there was a high demand for products like home fitness equipment, pet supplies or video games, so brands specialized in this kind of item had their sales hit the roof. <\/p>\n\n\n\n<p>This was lucky since no one predicted people will be stuck at home in isolation and have a higher need for products like these.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Tip: <\/strong>Use a link shortening <a href=\"https:\/\/pixelfy.me\/\">service<\/a> to track and change one link in one place rather than hunt down all versions of it posted across your marketing channels and make the necessary changes. <\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Thing_Up_%E2%80%A6\"><\/span>Wrapping Thing Up &#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the future, we can expect that some sellers cut their advertising budgets while they get back on track.&nbsp; Meanwhile, others who have managed to resolve the problem of product supply and fill their warehouse with items will aim to sell as much as possible through paid ads. <\/p>\n\n\n\n<p>One thing is sure, brands will have to continue embracing upcoming changes and adapt to any situation that comes their way.&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re interested in learning about how you can best tackle problems and successfully manage your business, check out our <a href=\"https:\/\/pixelfy.me\/blog\/\">blog<\/a>. <\/p>\n\n\n\n<p><em>Author: Emilija Kova\u010devi\u0107, Content Writer and Social Media Manager at Sellers Alley<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5ef\/03d\/de5\/5ef03dde502f2783675772.jpg\" alt=\"Emilija-Kovac\u030cevic\u0301.jpg\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_Sellers_Alley\"><\/span>About <a href=\"https:\/\/sellersalley.com\" target=\"_blank\" rel=\"noopener\">Sellers Alley<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Professional team at Sellers Alley is highly committed to providing Amazon PPC services and exclusively tailored advertising campaigns. Our team completely understands the complexity of the Amazon marketplace and the unique challenges that your brand can face in such a competitive environment. That is why our approach to clients is different. We start with a bigger picture in mind, but along the way, we recognize and focus on details that can help us improve and set your product apart.<\/p>\n\n\n\n<p>If you want to get a free audit of your Amazon account and if you\u2019re ready to boost your sales during the coronavirus <a href=\"https:\/\/sellersalley.com\/contact-us\" target=\"_blank\" rel=\"noopener\">apply here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this guide, we will inform you about how the coronavirus affected the overall amazon marketplace. The virus has been responsible for disrupting operations &#8230;<\/p>\n","protected":false},"author":1,"featured_media":390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[372,373,374,375,376,377,378],"class_list":["post-389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-how-coronavirus-affected-the-amazon-marketplace","tag-products-out-of-stock","tag-product-supply","tag-growth-of-advertising-costs","tag-why-have-some-brands-managed-these-problems-better","tag-shorter-delivery-time","tag-product-type"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/comments?post=389"}],"version-history":[{"count":5,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/389\/revisions"}],"predecessor-version":[{"id":2152,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/389\/revisions\/2152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media\/390"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media?parent=389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/categories?post=389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/tags?post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}