{"id":414,"date":"2022-06-07T01:28:00","date_gmt":"2022-06-07T01:28:00","guid":{"rendered":"http:\/\/localhost\/px\/blog\/how-find-products-sell-amazon-complete-guide-made-us-millions\/"},"modified":"2022-08-02T04:38:58","modified_gmt":"2022-08-02T04:38:58","slug":"how-find-products-sell-amazon","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/","title":{"rendered":"How to Find Products to Sell on Amazon? &#8211; Complete Guide, Tips, Tricks &#038; More"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Why_Is_Selecting_the_Right_Item_to_Sell_So_Important\" >Why Is Selecting the Right Item to Sell So Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#First_Building_Block_of_Your_Amazon_Business\" >First Building Block of Your Amazon Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Having_the_Right_Mindset\" >Having the Right Mindset<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#How_to_Find_Products_to_Sell_on_Amazon_%E2%80%93_Complete_Guide\" >How to Find Products to Sell on Amazon? &#8211; Complete Guide<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#How_to_Calculate_Return_on_Investment_ROI_For_a_Product\" >How to Calculate Return on Investment (ROI) For a Product?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Understand_Competition_%E2%80%93_Select_the_Right_Niche\" >Understand Competition &#8211; Select the Right Niche<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Avoid_Categories_with_Dominant_Sellers\" >Avoid Categories with Dominant Sellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Check_Number_of_Reviews_on_Top_Listings\" >Check Number of Reviews on Top Listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Check_Ranking_Keywords\" >Check Ranking Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Check_Product_Demand\" >Check Product Demand<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Tips_to_Select_the_Perfect_Item_to_Sell\" >Tips to Select the Perfect Item to Sell<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Avoid_Seasonal_Products\" >Avoid Seasonal Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Always_go_for_Hassle-free_Shipping\" >Always go for Hassle-free Shipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Select_easily_Manufacturable_Durable_Items\" >Select easily Manufacturable, Durable Items<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Go_for_Products_with_a_10-50_Retail_Price\" >Go for Products with a $10-50 Retail Price<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Product_Categories_on_Amazon\" >Product Categories on Amazon<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#1_Categories_That_Are_Difficult_to_Work_With\" >1. Categories That Are Difficult to Work With<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#2_Unorthodox_Categories_That_Still_Have_Room_for_New_Sellers\" >2. Unorthodox Categories That Still Have Room for New Sellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#3_Complicated_Categories\" >3. Complicated Categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#4_Categories_with_Dominant_Sellers\" >4. Categories with Dominant Sellers&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/pixelfy.me\/blog\/how-find-products-sell-amazon\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>If you\u2019re trying to find out the perfect item to sell on Amazon but are overwhelmed by the platform\u2019s massive size and a large number of product categories, then you\u2019re not alone.<\/p>\n\n\n\n<p>There are several factors to consider and many calculations to do in order to land on a profitable product.<\/p>\n\n\n\n<p>To make this process easier for you, we\u2019ve put together a complete guide that covers everything there is to know about Amazon product selection.<\/p>\n\n\n\n<p>This post includes dos and don\u2019ts, valuable tips, a thorough Amazon product categories breakdown, and more!<\/p>\n\n\n\n<p>So, without further ado, let\u2019s get started.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_Selecting_the_Right_Item_to_Sell_So_Important\"><\/span>Why Is Selecting the Right Item to Sell So Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0c9\/135\/5f20c9135af7b935655270.jpg\" alt=\"selecting the right item\"\/><\/figure>\n\n\n\n<p>The item you decide to sell sets the course for your entire Amazon business. It can either make or break your sales. Your product affects all aspects of your business directly like sourcing, marketing campaigns, packaging, shipping, etc.<\/p>\n\n\n\n<p>This is exactly what makes product selection an extremely important step for your Amazon business.<\/p>\n\n\n\n<p>Before you go towards how to select the right product, let\u2019s first understand that product selection can prove to be a timely and costly process, especially if you\u2019re not sure about what you\u2019re doing.<\/p>\n\n\n\n<p>Trying out new products, again and again, is not the way to find a winner. The key is to have to go through a minimum number of products to hit upon the right one.<\/p>\n\n\n\n<p>If you remain patient and invest enough time and money during the product selection stage of your business, it can save you lots of energy and capital later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_Building_Block_of_Your_Amazon_Business\"><\/span>First Building Block of Your Amazon Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Like we said earlier, your product is the basis upon which your Amazon business depends. It affects everything.<\/p>\n\n\n\n<p>The type of product you select determines the nature of your marketing campaign strategies, your target audiences, your pre-launch or launch methods, packaging materials, shipment, and whatnot.<\/p>\n\n\n\n<p>It wouldn\u2019t be far-fetched to say that your selected item to sell truly is the first building block of your entire Amazon business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Having_the_Right_Mindset\"><\/span>Having the Right Mindset<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0c9\/5ad\/5f20c95adc40e941167203.jpg\" alt=\"mindset\"\/><\/figure>\n\n\n\n<p>The first thing you need during the product selection stage is the right mindset.<\/p>\n\n\n\n<p>The right mindset means two things. First, you need to learn to not get stuck on products and move on to potentially better options. Secondly, you need to have the patience to deal with losses and unprofitable products.<\/p>\n\n\n\n<p>Remember, it\u2019s all part of a process. Trying to build your business with a dead process will cost you a lot more than just abandoning it and exploring other options.<\/p>\n\n\n\n<p>Be prepared to take risks. We\u2019ve seen many sellers going to great lengths to research products and Amazon selling strategies but never really placing the first order for their product. Don\u2019t be one of them.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Find_Products_to_Sell_on_Amazon_%E2%80%93_Complete_Guide\"><\/span>How to Find Products to Sell on Amazon? &#8211; Complete Guide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we\u2019ve learned the importance of the product selection process, let\u2019s get right into it.<\/p>\n\n\n\n<p>First things first, you need to understand the numbers associated with your product. Predictions may lie but calculations don\u2019t.<\/p>\n\n\n\n<p>If you find a product you like, you have to calculate its return on investment before you decide to sell it:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Calculate_Return_on_Investment_ROI_For_a_Product\"><\/span>How to Calculate Return on Investment (ROI) For a Product?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0c9\/d9b\/5f20c9d9bdd17708395528.png\" alt=\"roi\"\/><\/figure>\n<\/div>\n\n\n<p>ROI tells you exactly how much you would make with a product after paying off Amazon fees and the cost of goods landed.<\/p>\n\n\n\n<p>Remember, Amazon charges the following 4 types of fees to sellers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><p><strong>Referral Fees<\/strong> &#8211; This is the money you have to pay simply for benefitting from Amazon\u2019s platform and massive buyer community<\/p><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><p><strong>FBA Fees<\/strong> &#8211; Fulfilled By Amazon fees go to Amazon as they \u201cfulfill\u201d each shipment whenever you make a sale. This includes shipping procedures, customer service, product returns, etc.<\/p><\/li><\/ul>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>FBA stands for \u201cFulfilled by Amazon.\u201d Amazon FBA means that Amazon ships the product you\u2019re selling for you!<\/p>\n\n\n\n<p>Learn more about Amazon FBA in our complete guide <a href=\"https:\/\/pixelfy.me\/blog\/amazon-fba-recipe-success-detailed-guide-step-step-tutorial-more\/\">HERE<\/a>. <\/p>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-afc1eabc-8c40-41e5-8ed9-237875206225\"><li><strong>Storage Fees<\/strong> &#8211; This is the fee you pay for using up Amazon warehouse space. This is charged according to the size and dimensions of your product<br><\/li><li><strong>Ad Spend<\/strong> &#8211; This is what you pay for advertising on Amazon\u2019s website<\/li><\/ul>\n\n\n\n<p>Once you calculate all these fees for your product, add them all up to the cost of your goods landed. Now, subtract this sum from your sales price.<\/p>\n\n\n\n<p>The number you get after subtraction would be the maximum you can make with your selected product. This number is called the <strong>Contribution Margin<\/strong>.<\/p>\n\n\n\n<p>When you divide your contribution margin by your cost of goods landed (and multiply it by 100), you\u2019ll finally get your Return on Investment for each sale.<\/p>\n\n\n\n<p>We always recommend products that have at least 150% ROI. A 150% ROI means that for each dollar you invest, you get a dollar and a half in return!<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_Competition_%E2%80%93_Select_the_Right_Niche\"><\/span>Understand Competition &#8211; Select the Right Niche<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0ca\/8c8\/5f20ca8c8e81a403743923.jpg\" alt=\"competitive pricing\"\/><\/figure>\n\n\n\n<p>One of the most important factors to take into consideration about your product category is its competition. It is very difficult to make progress in competitive niches as a new seller.<\/p>\n\n\n\n<p>In a competitive space, the most experienced sellers with prominent brand images are more likely to succeed. A new seller is almost always left behind in such niches.<\/p>\n\n\n\n<p>This is why I always advise Amazon beginners to start with less competitive products and move towards more competitive ones once they\u2019ve built a reputation for their brand.<\/p>\n\n\n\n<p>However, competitive products are usually the ones with the highest demand. The trick is to find a product that is both in-demand, and also moderately competitive.<\/p>\n\n\n\n<p>In short, the right product is in demand, but still has room for new sellers<\/p>\n\n\n\n<p>Here are the 5 ways to find a product that falls under both of these categories:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avoid_Categories_with_Dominant_Sellers\"><\/span>Avoid Categories with Dominant Sellers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Always look out for big fish sellers. If a product category has been dominated by the same prominent sellers for a long period of time, it means that there is simply no room for inexperienced sellers to join.<\/p>\n\n\n\n<p>It\u2019s almost impossible to compete with such sellers when it comes to winning the customer\u2019s trust.<\/p>\n\n\n\n<p>Even if you\u2019re selling a high-quality, reliable product, buyers would still choose a seller with multiple reviews over you &#8211; a new seller with a maximum number of just 3-5 reviews.<\/p>\n\n\n\n<p>On the other hand, if you see a category where there are multiple sellers competing against each other but no dominant sellers, consider this as an opportunity.<\/p>\n\n\n\n<p>You can introduce a reliable product, compete against other sellers, and eventually rise to the top of such a category. Think big!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Check_Number_of_Reviews_on_Top_Listings\"><\/span>Check Number of Reviews on Top Listings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0ca\/e34\/5f20cae348f79261511312.png\" alt=\"reviews\"\/><\/figure>\n<\/div>\n\n\n<p>Another way to check for a product\u2019s competition level is by looking at the number of reviews top listings have in that category.<\/p>\n\n\n\n<p>Your goal should be to find a category where the lop listings have no more than 150 reviews. If a listing has over 150 reviews, its seller is likely to dominate the whole category soon (if he hasn\u2019t already done so).<\/p>\n\n\n\n<p>The more reviews top listings have, the tougher the competition will be for a new seller in that category. The lesser the number of reviews, the lower the competition and the greater the chances for you to rank higher in that category.<\/p>\n\n\n\n<p>It\u2019s that simple.<\/p>\n\n\n\n<p>As long as we\u2019re talking about product reviews, we have another bonus tip for you. While you\u2019re checking for the number of reviews, keep an eye on other sellers\u2019 review scores as well.<\/p>\n\n\n\n<p>In case of lower scores (3-4 stars), find out what the customers are complaining about. As you look at more and more listings, you\u2019ll find some recurrent complaints. These negative points of other sellers are an opportunity for improvement for you.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><a href=\"https:\/\/pixelfy.me\/blog\/how-use-surveys-optimize-your-amazon-listing\/\">Amazon listing optimization<\/a> is a process to help you boost sales and performance. It starts by taking a critical look at every aspect of your Amazon offerings. Then, you run experiments to see whether the changes you make help or hinder your progress.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Check_Ranking_Keywords\"><\/span>Check Ranking Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0cb\/256\/5f20cb2569141126907647.png\" alt=\"keywords\"\/><\/figure>\n<\/div>\n\n\n<p>If you sell on Amazon, your number one goal should be to rank higher in your product category. This ranking works through keywords.<\/p>\n\n\n\n<p>Every Amazon seller selects keywords (for each product) that they aim to rank for on Amazon. This puts them in direct competition with every other seller of their niche aiming to rank for that same keyword.<\/p>\n\n\n\n<p>For example, let\u2019s suppose that you sell frying pans on Amazon and the keyword you\u2019ve selected to rank for is \u201cfrying pan\u201d. Now, if a customer searches for a \u201cfrying pan\u201d on Amazon, lands on your listing, and makes a purchase, your ranking will improve.<\/p>\n\n\n\n<p>However, if a customer searches for \u201cskillet\u201d on Amazon, lands on your listing, and even makes a purchase, it still won\u2019t contribute to an improvement in your product\u2019s ranking on Amazon.<\/p>\n\n\n\n<p>Yes, it would still count as a regular sale but it wouldn\u2019t affect your Amazon ranking.<\/p>\n\n\n\n<p>This is why keywords play a major role in your Amazon business. Like product categories, some keywords are competitive and some are not.<\/p>\n\n\n\n<p>Your job is to target keywords that are not already being targeted by a thousand other Amazon sellers and rank for them.<\/p>\n\n\n\n<p>Let me share a tip with you on how to do that: rank for specific (but not too specific) keywords.<\/p>\n\n\n\n<p>For example, if you sell liquid cat food, the keyword \u201cpet food\u201d would be too generic and also very competitive. The keyword \u201cliquid cat food\u201d may be a bit too specific (very few people would search for it) but \u201ccat food\u201d is just the right keyword in this case.<\/p>\n\n\n\n<p>Usually, sellers only target a couple of broad, competitive keywords. This serves no good as you usually end up getting discouraged because competitive keywords make it almost impossible to get a good ranking.<\/p>\n\n\n\n<p>The trick is to target longer keyword phrases that don\u2019t have as much competition and thus make it easier to get a good ranking and stay on the first page of the search results!<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Customers purchasing your product will write a review, and Amazon will then give you stars based on the accumulated reviews.<\/p>\n\n\n\n<p>Check out our complete guide to get positive seller feedback <a href=\"https:\/\/pixelfy.me\/blog\/amazon-seller-feedback\/\">HERE<\/a>.  <\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Check_Product_Demand\"><\/span>Check Product Demand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0cb\/716\/5f20cb716dea3255992817.png\" alt=\"product demand\"\/><\/figure>\n<\/div>\n\n\n<p>While looking for less competitive products, it\u2019s important to make sure that you don\u2019t compromise on product demand.<\/p>\n\n\n\n<p>The easiest way to find out what\u2019s currently in demand on Amazon is to simply check out their <a href=\"https:\/\/www.amazon.com\/Best-Sellers\/zgbs\" target=\"_blank\" rel=\"noopener\">Best Selling items<\/a> page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0cb\/b34\/5f20cbb34cf53250344798.png\" alt=\"image12.png\"\/><\/figure>\n<\/div>\n\n\n<p>This page lists the top 100 products currently selling big on Amazon. Using this list, you can quickly identify which products are already making money on Amazon and thus are undoubtedly profitable.<\/p>\n\n\n\n<p>In addition to a list of top-selling items in each product category, you can also learn lots of relevant, valuable data to help you find out the perfect product to sell.<\/p>\n\n\n\n<p>Once you find a product you like, the next step would be to check how many people are already selling it, how much it\u2019s being sold for, whether or not there\u2019s room for improvement, and so on.<\/p>\n\n\n\n<p>If you see too many sellers already making money off of the product, or a couple of prominent sellers dominating the sales, try to go for another item.<\/p>\n\n\n\n<p>After you\u2019ve found a reliable product, you can simply find a supplier that\u2019s already making that item, put your label on it and start your Amazon private label business right away!<\/p>\n\n\n\n<p><em>Note: Your goal should be to select a product with minimal competition, not almost <strong>zero<\/strong> competition (there\u2019s probably a reason that no one\u2019s selling it, right?).<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><strong>Tip:<\/strong> Amazon Super URL is the best way to Skyrocket your product ranking and track your traffic with keywords. <a href=\"https:\/\/pixelfy.me\/\">Pixelfy<\/a> is a service that helps you shorten your links and track traffic. <\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_to_Select_the_Perfect_Item_to_Sell\"><\/span>Tips to Select the Perfect Item to Sell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In this section, we have 4 tips for you to help you choose a profitable product. These tips are lessons that we learned from making mistakes again and again on Amazon until finally realized what we were doing wrong.<\/p>\n\n\n\n<p>To make sure that you don\u2019t waste valuable time and investment capital making the same mistakes, let\u2019s discuss each of these tips in detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avoid_Seasonal_Products\"><\/span>Avoid Seasonal Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The main thing you want out of your business is a stable income, right? In order to make sure that this income is not inconsistent, you have to choose a product that remains in demand throughout the year.<\/p>\n\n\n\n<p>The two main reasons you should stay away from seasonal items are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>First is obviously because these items will only make a successful business for some part of the year<\/li><li>Secondly, these items are usually highly competitive<\/li><\/ul>\n\n\n\n<p>Often sellers make the mistake of doing inadequate research about a product and falling for a temporary rise in its demand. By the time they\u2019ve stocked up units and started selling, the product is already almost completely out of demand.<\/p>\n\n\n\n<p>Take a look at how the number of searches for the term \u201cwinter sports\u201d on Google vary around the year to better understand what we&#8217;re talking about.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0cc\/0cb\/5f20cc0cb985e841777801.jpg\" alt=\"trends\"\/><\/figure>\n<\/div>\n\n\n<p>See how people lose interest almost completely during summers? This is exactly what would happen to the business of someone selling winter sports gear on Amazon.<\/p>\n\n\n\n<p>Let\u2019s come towards the second reason now: what makes seasonal items highly competitive?<\/p>\n\n\n\n<p>Consider this example. Everyone knows that fireworks sell more on the 4th of July. This is why almost everybody becomes a businessman on this day. The same goes for Christmas, Halloween, and almost every other holiday!<\/p>\n\n\n\n<p>This unusually high number of sellers makes seasonal items highly competitive!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Always_go_for_Hassle-free_Shipping\"><\/span>Always go for Hassle-free Shipping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0cc\/36c\/5f20cc36c7d92158906375.png\" alt=\"hasle free shipping\"\/><\/figure>\n<\/div>\n\n\n<p>Hassle-free shipping means less risky and cheaper shipping. Cheaper shipping means more margin for profit!<\/p>\n\n\n\n<p>High shipping fees are something sellers and buyers both dislike. If you have ever bought something online, you would be familiar with a buyer\u2019s reluctance to pay high shipping fees.<\/p>\n\n\n\n<p>Therefore as a seller, try to avoid attaching the high-cost shipping label to your product.<\/p>\n\n\n\n<p>In order to ensure a low-cost, simple shipment, you have to choose a product that is<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Durable<\/li><li>Lightweight<\/li><li>Small in size<\/li><\/ul>\n\n\n\n<p>Heavy and fragile items both require extra care during shipment and thus cost more as well.<\/p>\n\n\n\n<p>In the case of fragile items, there\u2019s always a possibility of damage during shipping no matter how many precautionary measures you take.<\/p>\n\n\n\n<p>When a damaged product reaches its buyer, be prepared for a negative review that will most likely have a long-lasting impact on your potential upcoming sales.<\/p>\n\n\n\n<p>Let\u2019s come towards the third factor now: the size of your product.<\/p>\n\n\n\n<p>Even if your item is large in dimensions, ask yourself if it is foldable. If yes, you\u2019re good to go.<\/p>\n\n\n\n<p>However, if you have a pretty large product that cannot be folded or made smaller in any way, it\u2019s better to look for another item instead. Otherwise, it will cost you the extra shipping costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Select_easily_Manufacturable_Durable_Items\"><\/span>Select easily Manufacturable, Durable Items<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trust me, it is best to avoid electronics, crockery, or any other complicated items at least as a new seller. Products like these are not only difficult (and costly) to manufacture, but also high-priced and most fragile.<\/p>\n\n\n\n<p>Yes, higher-priced items usually do have greater profit margins but only if they are bought. Remember, you are a new seller who yet has no substantial brand reputation and who will not be readily trusted by customers.<\/p>\n\n\n\n<p>In a position like this, it\u2019s very difficult to compete with more reputable competitors in order to sell expensive and fragile items. This is why we recommend at least starting off with a simple product.<\/p>\n\n\n\n<p>Like we said earlier, durable items also mean easy shipping and lesser chances of product damage during shipping.<\/p>\n\n\n\n<p>However, these are not the only 2 benefits durable items promise. Another thing that we have learned from my experience on Amazon is that it is far more likely to make sales with easy-to-ship items.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Go_for_Products_with_a_10-50_Retail_Price\"><\/span>Go for Products with a $10-50 Retail Price<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is important. New sellers often go directly towards higher-priced products in hopes of making larger profits. Most of these sellers end up with unsold products lying in their storage for months.<\/p>\n\n\n\n<p>To understand why this happens, put yourself in the buyer\u2019s shoes.<\/p>\n\n\n\n<p>If you go online and find a product you love that costs $100, you won\u2019t just buy it instantly only because you like it.<\/p>\n\n\n\n<p>You would want to check for reviews, brand history, social media presence of the brand, etc. to make sure you don\u2019t waste a large sum of money on a low-quality product.<\/p>\n\n\n\n<p>On the other hand, if you see a product that you love and that only costs like 10 bucks, you wouldn\u2019t go to great lengths about researching the brand or seller.<\/p>\n\n\n\n<p>This difference in attitude is exactly why you should start with lower-priced items.<\/p>\n\n\n\n<p>Gaining customer trust is vital to selling expensive items. The only way you can do that is by receiving a substantial number of product reviews, building a reputation for your brand on social media, etc. All of this takes a lot of time and experience.<\/p>\n\n\n\n<p>Moreover, marketing campaigns (PPC, giveaways, discounts, etc) can prove to be highly costly for such items as well.<\/p>\n\n\n\n<p>When it comes to the lower limit, there are two reasons for not going below $15.<\/p>\n\n\n\n<p>First, items costing around just $5 seem to the buyers to be more likely to be low-quality so they trust such items less.<\/p>\n\n\n\n<p>Secondly, the competition that comes with low-costing items is something you want to avoid at least as a new seller.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Categories_on_Amazon\"><\/span>Product Categories on Amazon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0cf\/406\/5f20cf406114d609050147.png\" alt=\"product categories\"\/><\/figure>\n<\/div>\n\n\n<p>Let\u2019s come to the last section of this Amazon product selection post.<\/p>\n\n\n\n<p>We have already covered all the general dos and don\u2019ts, tips and strategies, etc., it\u2019s time to talk about something more specific: <strong>Amazon Product Categories.<\/strong><\/p>\n\n\n\n<p>This section is more like a shortcut to save you a lot of time that could have otherwise been spent on researching dead-end categories. We have divided different Amazon categories into groups based on how easy it is to build a successful business with them:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Categories_That_Are_Difficult_to_Work_With\"><\/span>1. Categories That Are Difficult to Work With<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0cf\/672\/5f20cf6722fd3278146962.jpg\" alt=\"difficult categories\"\/><\/figure>\n\n\n\n<p>There are 4 main product categories that lie in this group:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mobile Phone Accessories<\/li><\/ul>\n\n\n\n<p>This category is very saturated and highly competitive. There are just too many comparable products. A potential buyer has so many options to choose from that the odds of him even landing on your listing are pretty slim.<\/p>\n\n\n\n<p>There are tons of substitutes that make it extremely difficult for a new product to rank.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Electronics<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0cf\/a5c\/5f20cfa5c7ccc573245444.png\" alt=\"electronics\"\/><\/figure>\n\n\n\n<p>Items in this category are usually difficult to manufacture and come with high shipping costs. We have already discussed in detail how and why both of these factors are major deal-breakers.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Health &amp; Personal Care<\/li><\/ul>\n\n\n\n<p>This category is also highly competitive and is dominated by sophisticated sellers that leave little to no room for new sellers.<\/p>\n\n\n\n<p>Most of these sellers have been in this category for years now and have so many tricks up their sleeves that competing with them is just impossible.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Beauty Products<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0cf\/db0\/5f20cfdb04d8d272682190.png\" alt=\"beauty\"\/><\/figure>\n\n\n\n<p>This space is also highly competitive and mostly dominated by just a handful of prominent sellers.<\/p>\n\n\n\n<p>Moreover, the nature of items in this category makes it very difficult to gain customer trust as a new seller (people get more conscious while buying items to apply directly to their skin).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Unorthodox_Categories_That_Still_Have_Room_for_New_Sellers\"><\/span>2. Unorthodox Categories That Still Have Room for New Sellers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0d0\/0a9\/5f20d00a98a96812257374.jpg\" alt=\"new sellers\"\/><\/figure>\n<\/div>\n\n\n<p>This group includes the following categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Industrial &amp; Scientific<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0d0\/266\/5f20d0266f44e556205239.png\" alt=\"business\"\/><\/figure>\n\n\n\n<p>This is probably the least attractive product category on Amazon, making it among the least saturated niches. It would be a good idea to take a look into this category as there is a lot of room for new sellers.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Office Products<\/li><\/ul>\n\n\n\n<p>This is another great, often overlooked category that offers lots of in-demand products with relatively lower competition.<br>Here are some more categories that have great potential but are still often overlooked by new sellers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pets<\/li><li>Sports &amp; Outdoors<\/li><li>Baby Products<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Complicated_Categories\"><\/span>3. Complicated Categories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5f2\/0d0\/5a6\/5f20d05a6bc46192606313.png\" alt=\"complicated categories\"\/><\/figure>\n<\/div>\n\n\n<p>There are two categories on Amazon take to make it to this group:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Jewelry<\/li><\/ul>\n\n\n\n<p>This is a tricky category with pretty strict quality control because Amazon has to verify whether or not jewelry items actually have the claimed attributes or not. Moreover, the referral fee for these products is also slightly higher than other categories.<\/p>\n\n\n\n<p>On the plus side, the shipping costs and storage fees for jewelry items is very low.<\/p>\n\n\n\n<p>The number one factor that differentiates this niche from the rest of the niches is the fact that items from the Adult category don\u2019t automatically show up in search results unless the category is selected explicitly.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Adult<\/li><\/ul>\n\n\n\n<p>Most important thing to know about this category is that <strong>PPC is not allowed<\/strong>. This means you cannot put up ads for sponsored products from this category on Amazon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Categories_with_Dominant_Sellers\"><\/span>4. Categories with Dominant Sellers&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We mentioned earlier how you should avoid categories with dominant sellers when you are first starting out. This is true in most cases. As a new seller, you won\u2019t have much experience to compete with dominant sellers who have been selling on the platform for a while.&nbsp;<\/p>\n\n\n\n<p>That being said, as you establish yourself within the Amazon seller space, you begin to become more experienced. Hence, you can definitely approach these categories at a later point in time.&nbsp;<\/p>\n\n\n\n<p><em>This is when you feel you have the expertise to carve a place out for your brand in those categories.&nbsp;<\/em><\/p>\n\n\n\n<p>When you enter into a category with already dominant sellers, you have to think carefully about how you will stand out. It\u2019s important to assess what your competitors are doing and what you can do to make your product or your service better than theirs.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><em>The best way to do this is to check out the discourse of the consumers that purchase from your competitors.&nbsp;<\/em><\/p>\n\n\n\n<p><em>What are their qualms? What is something that they\u2019ve been asking for but still haven\u2019t gotten?&nbsp;<\/em><\/p>\n\n\n\n<p><em>Identifying the pain points of these consumers and then fulfilling them through your product can be a great way to gain an edge over established sellers.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Hence, while it\u2019s fairly difficult to break into a category with already established sellers, it\u2019s definitely not impossible.&nbsp;<\/p>\n\n\n\n<p>It\u2019s especially easy to break into such a category if that category only has a couple of established sellers that the consumers are not happy with. However, they still buy from them since they\u2019re the only brands that supply that particular product.&nbsp;<\/p>\n\n\n\n<p>You can enter that category, assess the flaws of your competitors, and then make sure that your brand does not have those same flaws.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Product selection is an extremely important step of your Amazon business.<\/p>\n\n\n\n<p>However, to make sure that all your efforts pay off, you must combine your carefully chosen product with awesome pre-launch and launch strategies, <a href=\"https:\/\/docs.google.com\/document\/d\/1dovxgfRzPRlXuRyUB3fV6TgcG7Vs8ENM83XaERVZ7Co\/edit\" target=\"_blank\" rel=\"noopener\">a reliable supplier, marketing campaigns<\/a>, etc.<\/p>\n\n\n\n<p>Remember, research is the key to finding a well-rounded product to sell. If you do enough research during this phase, you\u2019ll find your business&#8217;s upcoming steps far easier!<\/p>\n\n\n\n<p>BONUS! One of our good friends actually also saw books as a good opportunity on Amazon, you may check out his <a href=\"https:\/\/www.smart-minded.com\/en\/business\/how-to-sell-books-on-amazon\/\" target=\"_blank\" rel=\"noopener\">blog<\/a> here.<\/p>\n\n\n\n<p>Check out our <a href=\"https:\/\/pixelfy.me\/blog\/\">website<\/a> for more insights on how to grow your business on amazon. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>For this post, we will discuss how you can find products to sell on Amazon. Finding the right products for sale can make or break your business and is &#8230;<\/p>\n","protected":false},"author":1,"featured_media":415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[339,340,341,342,343,344],"class_list":["post-414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-why-is-selecting-the-right-item-to-sell-so-important","tag-first-building-block-of-your-amazon-business","tag-having-the-right-mindset","tag-how-to-find-products-to-sell-on-amazon","tag-select-the-right-niche","tag-avoid-categories-with-dominant-sellers"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/comments?post=414"}],"version-history":[{"count":15,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/414\/revisions"}],"predecessor-version":[{"id":2187,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/414\/revisions\/2187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media\/415"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media?parent=414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/categories?post=414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/tags?post=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}