{"id":426,"date":"2022-07-14T01:05:47","date_gmt":"2022-07-14T01:05:47","guid":{"rendered":"http:\/\/localhost\/px\/blog\/want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples\/"},"modified":"2022-08-01T05:24:31","modified_gmt":"2022-08-01T05:24:31","slug":"want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/blog\/want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples\/","title":{"rendered":"Want a Facebook Ad for your Amazon Product that Actually Works? &#8211; Complete Overview with a Data Driven Approach"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelfy.me\/blog\/want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples\/#How_to_Create_an_Enticing_Facebook_Ad_%E2%80%93_Grasp_your_Audiences\" >How to Create an Enticing Facebook Ad? &#8211; Grasp your Audience\u2019s<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelfy.me\/blog\/want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples\/#Use_Engaging_Images\" >Use Engaging Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelfy.me\/blog\/want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples\/#Write_an_Attractive_Ad_Description\" >Write an Attractive Ad Description<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelfy.me\/blog\/want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples\/#How_to_Invoke_Positive_Emotional_Responses_to_Make_More_Sales\" >How to Invoke Positive Emotional Responses to Make More Sales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelfy.me\/blog\/want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples\/#Whats_a_Facebook_Ad_Hook\" >What\u2019s a Facebook Ad Hook?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelfy.me\/blog\/want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples\/#Targeting_the_Right_Audience_%E2%80%93_Know_Your_Customer_Avatar\" >Targeting the Right Audience &#8211; Know Your Customer Avatar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixelfy.me\/blog\/want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples\/#Using_Surveys_to_Find_out_More_about_your_Buyers\" >Using Surveys to Find out More about your Buyers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixelfy.me\/blog\/want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples\/#How_to_Market_a_Brand_New_Product_Idea_%E2%80%93_Selling_Unique_Products_That_No_One_Knows_About\" >How to Market a Brand New Product Idea? &#8211; Selling Unique Products That No One Knows About<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixelfy.me\/blog\/want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples\/#What_Is_the_Facebook_Ad_Relevance_Score\" >What Is the Facebook Ad Relevance Score?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pixelfy.me\/blog\/want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples\/#Know_your_Campaign_Goals\" >Know your Campaign Goals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pixelfy.me\/blog\/want-facebook-ad-your-amazon-product-actually-works-tried-tested-strategies-launch-perfect-facebook-ad-examples\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p id=\"block-0b8671f1-6fce-412f-a26e-2ddbac40260c\">Facebook ads can improve your sales on Amazon in surprisingly short amounts of time, but only if you really know what you\u2019re doing.<\/p>\n\n\n\n<p id=\"block-99c3cc09-b209-404f-9679-0eadbd38a65f\">Believe it or not, Facebook ads are actually fairly simple to set up and run.<\/p>\n\n\n\n<p id=\"block-9933e275-33ff-48db-bb16-538661d9af59\">It\u2019s all about presenting the right product, to the right audiences, at the right time, with the right message.<\/p>\n\n\n\n<p id=\"block-6c395df3-08a8-44d0-8e91-43da5c7936ba\">Sounds complicated? It\u2019s really not.<\/p>\n\n\n\n<p id=\"block-11b91dab-04f1-4bd9-aa46-ff5792ddcefd\">Let\u2019s take a thorough look at all you need to know to create a game-changing Facebook ad for your Amazon business:<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Do you want to retarget your Amazon buyers and build an audience group on Facebook?<\/p>\n\n\n\n<p>Take a look into the two most effective ways you can retarget Amazon buyers via Facebook ads <a href=\"https:\/\/pixelfy.me\/blog\/retarget-white-hat\/\">HERE<\/a>. <\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"block-a70f57e4-8ad6-46fb-854e-8f2972f8ee0f\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Enticing_Facebook_Ad_%E2%80%93_Grasp_your_Audiences\"><\/span>How to Create an Enticing Facebook Ad? &#8211; Grasp your Audience\u2019s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\" id=\"block-0d21ce58-e377-41d0-8bad-f168706a52a3\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3c\/abe\/5daf3cabe1e23124594953.png\" alt=\"How to Create an Enticing Facebook Ad\"\/><\/figure>\n<\/div>\n\n\n<p id=\"block-11450d97-c0e3-49dc-84e8-0ee9c955818b\">The first thing to understand about Facebook ads to create an attention-grabbing ad is that they are meant to be interruption ads.<\/p>\n\n\n\n<p id=\"block-6c6857aa-86af-4381-9e72-c2988fd20a99\">What this means is that you have to create such content that appears on your audience\u2019s feed to make them stop whatever they are doing, and engages them right away.<\/p>\n\n\n\n<p id=\"block-2461dedb-c6d2-4b2a-9e78-57fb32fabb35\">The trick to do this is a bit more complicated than just using \u201cinteresting\u201d content. There are several factors to consider.<\/p>\n\n\n\n<p id=\"block-a5768e7f-e84e-4e25-abf2-e2341d6276aa\">Let\u2019s start by first explaining the basics:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-f3731412-141e-4717-8dbb-ba4c433e8607\"><span class=\"ez-toc-section\" id=\"Use_Engaging_Images\"><\/span>Use Engaging Images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"block-74c380c0-c226-414d-8dc1-0e8cbde4dd05\">Images are always more appealing than text, but the right images will really take your ad clicks to the next level.<\/p>\n\n\n\n<p id=\"block-bb849c2f-540e-4c6c-a4ec-7e45d87790ac\">For instance, consider this image:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\" id=\"block-3194baa3-e751-43e5-af76-116a66a2a139\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3c\/af5\/5daf3caf5f95b785944811.jpg\" alt=\"Use Engaging Images\"\/><\/figure>\n<\/div>\n\n\n<p id=\"block-2a5c67ff-79f3-4f07-9b90-91569e70969f\">If you saw this image come up in your Facebook feed, you would want to at least look at it for a moment. This is the very first step towards grasping an audience\u2019s attention, and this is exactly why images play such a powerful role in creating enticing Facebook ads!<\/p>\n\n\n\n<p id=\"block-9706dab3-2d04-4560-bf8a-e3ea7e939859\">Basically, there are three types of images you can use:<\/p>\n\n\n\n<ol class=\"wp-block-list\" id=\"block-3b5ca634-30ef-4c00-8369-2f77d3101da7\"><li>Images that include offers are too good to let go of. For example, an ad with a significant discount offer (like <strong>\u201c70% OFF!\u201d<\/strong>) or a big <strong>\u201cFREE!\u201d<\/strong> written on it is highly unlikely to go unnoticed.<\/li><\/ol>\n\n\n\n<p id=\"block-bcdbb1e6-db73-4046-8327-15613c12dc8f\">For example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\" id=\"block-3a026640-d682-4578-ba56-c4f90c8d915e\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3c\/b2a\/5daf3cb2a20d5301337527.png\" alt=\"Use Engaging Images\"\/><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\" start=\"2\" id=\"block-28e33d9d-7f69-4aa1-a497-893263284a8b\"><li>Images that reach out to the audience and gain their trust. These include brands endorsed by celebrities or well-known influencers or even by another popular brand.<\/li><li>Images reflecting your brand or product\u2019s hook. (We\u2019ll come back to this later in detail)<\/li><\/ol>\n\n\n\n<p id=\"block-2b93460f-44b8-4bf9-a5ee-6c20f81721d9\">What your ad image should not be focusing on is explaining your product\u2019s packaging. It shouldn\u2019t just be to show how your product looks from the front and back (or the sides, either!).<\/p>\n\n\n\n<p id=\"block-632a20b4-b934-40c0-a7a0-9d1584c93cd0\">A good ad image is more than just an image of your product. It tells a brand story and displays your product\u2019s benefits. It should demonstrate how the product will be used (to show how easy it is to use).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-f2312fea-2ced-41cb-a88e-d0301dd213d1\"><span class=\"ez-toc-section\" id=\"Write_an_Attractive_Ad_Description\"><\/span>Write an Attractive Ad Description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"block-6119a8c6-9680-4070-83f1-adaaafa2d8c3\">Text is generally less appealing than images, but there still are ways to make it interesting.<\/p>\n\n\n\n<p id=\"block-f39add89-81d8-467a-8559-886ff9d9d4ff\">There are three types of audiences to consider while writing your ad description:<\/p>\n\n\n\n<ol class=\"wp-block-list\" id=\"block-a278287a-1860-4a3e-8898-ae543a5a1871\"><li><strong>Cold audience:<\/strong> people who have never heard of your brand before and did not find your ad by searching for the product. You are simply interrupting them with your ad<\/li><li><strong>General audience:<\/strong> people that you have targeted with your ad, who are already interested in your product<\/li><li><strong>Warm audience:<\/strong> people who have bought from you before or are familiar with your brand<\/li><\/ol>\n\n\n\n<p id=\"block-a7c6c071-e25d-4fca-a429-5f302d9796e3\">Advertising to colder audiences is obviously a bit more difficult than advertising to warmer audiences because, with them, you don\u2019t just have to showcase your product; you also have to introduce your brand.<\/p>\n\n\n\n<p id=\"block-9307a1ce-3403-4678-b525-220fa68f8583\">Since ad descriptions are best kept as short as possible, advertising and introducing a brand within a limited word count can get tricky.<\/p>\n\n\n\n<p id=\"block-df70b843-bf27-411e-aa0b-7c7f48e5ee87\">Audiences (especially cold ones) are rarely willing to go through lengthy ad descriptions. So, how to attract them to your product and explain all its key features and benefits while still maintaining a short, catchy ad description?<\/p>\n\n\n\n<p id=\"block-87a220df-fdad-4699-85e1-06b13808b11e\">Let me share a simple way to do so. Have you ever seen those Facebook ads with the buttons like <em>\u201cLearn more\u201d<\/em> or <em>\u201cBuy\u201d<\/em>? That\u2019s your trick.<\/p>\n\n\n\n<p id=\"block-2be76cdd-3788-4c30-9421-a3345e82dfe8\">Consider this example:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\" id=\"block-faaec21b-df8e-437d-aa1a-0bcf8b078c7b\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3c\/b77\/5daf3cb77dcdc535531296.png\" alt=\"Write an Attractive Ad Description\"\/><\/figure>\n<\/div>\n\n\n<p id=\"block-b2fc812f-7bdd-42f1-9855-afcda0c6af84\">Notice the ad description? It\u2019s mainly focusing on grabbing the audience\u2019s attention, not on explaining the product\u2019s detailed features (this makes audiences curious and they end up wanting to learn more).<\/p>\n\n\n\n<p id=\"block-013f90c8-e178-40af-99b4-e11abf5a03cc\">Once you have the audience\u2019s attention, they will excitedly hit that \u201cBuy\u201d button and this is where you should add all those detailed features:<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-637ff00a-0b27-422d-979b-b27db815be9e\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3c\/bd1\/5daf3cbd1d8d8180615308.png\" alt=\"5.png\"\/><\/figure>\n\n\n\n<p id=\"block-341c8ccf-72f7-4779-9010-f634c96149e1\">If you just add all this text to your initial ad description, your ad would most likely have been considered too long even to read.<\/p>\n\n\n\n<p id=\"block-b15c513d-4427-415d-9fb6-3515c04a9c5b\">The audience first needs to be given a chance to get interested before you hit them with a lengthy ad description.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"block-a91e5315-6ab9-4f7f-a2eb-dfb3fd7e77d8\"><span class=\"ez-toc-section\" id=\"How_to_Invoke_Positive_Emotional_Responses_to_Make_More_Sales\"><\/span>How to Invoke Positive Emotional Responses to Make More Sales?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"block-c7553929-bbf2-4026-8301-0f1e52dccc7f\">When you create an Amazon Facebook ad to sell your product during your promotion, there are two ways your ad can appeal to the audience:<\/p>\n\n\n\n<p id=\"block-2702339a-c1e2-4844-9cf9-5165d6e66502\">It can either sound like, <em>\u201chey, here\u2019s my product,<\/em> and here\u2019s a discount I\u2019m offering. Now please do me a favor<em> and buy this product for me on Amazon.\u201d<\/em><\/p>\n\n\n\n<p id=\"block-db72a3cd-602c-4941-a15e-261e16b49c76\">This is where people get bored.<\/p>\n\n\n\n<p id=\"block-9941241c-a697-49b2-a562-4deb9bf1deed\">On the other hand, it can also sound something like, <em>\u201chere\u2019s our awe, some product that you absolutely need to buy right now. Good for you, we\u2019re also offering a discount on it! Don\u2019t miss out on this opportunity and buy this product for your ease right now!\u201d<\/em><\/p>\n\n\n\n<p id=\"block-a4b0af04-f3db-49c9-a1f6-96adb2bbb5ef\">The difference lies in how you present your product to the audience. Take a look at these two ads for the same product:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\" id=\"block-fca0e642-9326-4a59-bf94-00eab35d3b0d\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3c\/c3d\/5daf3cc3da4d3295562595.jpg\" alt=\"How to Invoke Positive Emotional Responses to Make More Sales?\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\" id=\"block-d6eb7475-bc2d-4252-a1ac-76f0b1d1f1cb\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3c\/c8c\/5daf3cc8cec21468587248.jpg\" alt=\"How to Invoke Positive Emotional Responses to Make More Sales?\"\/><\/figure>\n<\/div>\n\n\n<p id=\"block-d85b5778-0f7d-4539-aeac-92dc5ca82bf4\">Notice the difference?<\/p>\n\n\n\n<p id=\"block-226d80d4-cc44-45c8-82ad-7e431aa97b64\">The first ad is merely listing down the product\u2019s features, while the second one is addressing the buyer\u2019s pain point by telling him hey, we totally understand your problem, and that\u2019s why we\u2019re offering an amazing solution to it (now at 50% off). This is what an ad hook is.<\/p>\n\n\n\n<p id=\"block-9f0bd521-f2f6-4f3d-abc0-fa7837c7eab6\">We already discussed the dos and don\u2019ts of product images and descriptions. Now, let\u2019s look in detail at another game-changing factor: <strong>positive emotional responses<\/strong>.<\/p>\n\n\n\n<p id=\"block-8a121960-8d6b-4d8a-8557-fafd6dfc6373\">Take a look at this ad:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\" id=\"block-6b668e5e-0350-4a3c-8100-6414e2323a0e\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3c\/d06\/5daf3cd06da9d267847425.png\" alt=\"How to Invoke Positive Emotional Responses to Make More Sales?\"\/><\/figure>\n<\/div>\n\n\n<p id=\"block-0161ff6a-80bc-4b40-bb31-e834117d551a\">The ad description clearly acknowledges the audience&#8217;s pain points and then offers a solution. It sounds less like an advertisement and more like a life-saving offer. This is exactly what an ad should sound like!<\/p>\n\n\n\n<p id=\"block-114aa0c1-982d-47d5-af84-d2f47c7973c5\">The goal here is to simply make people realize that the reason they should buy your product is that <em>they need it<\/em>, and the trick all lies in making an emotional connection.<\/p>\n\n\n\n<p id=\"block-694aab15-d54f-45e8-bd6e-5b5fa35895de\">When writing your ad, put yourself in the buyer\u2019s perspective. Ask yourself, why would someone want to buy your product? When you have the answer to that, dig deeper When you create a thisplaceswer?<\/p>\n\n\n\n<p id=\"block-f10f6447-460e-4ea2-b0fc-c6967092d18b\">Keep digging for a couple more levels, and you\u2019ll find an emotional connection between your product and the buyer\u2019s needs.<\/p>\n\n\n\n<p id=\"block-0dec38b7-3e7e-4a1d-97f4-9edc447985fd\">This takes us to Facebook ad hooks. What are they, and how do they invoke positive emotional responses? <\/p>\n\n\n\n<p id=\"block-0dec38b7-3e7e-4a1d-97f4-9edc447985fd\">Let\u2019s discuss this in detail:<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"block-3c0ec1de-81b0-4620-889d-9425d71b59a7\"><span class=\"ez-toc-section\" id=\"Whats_a_Facebook_Ad_Hook\"><\/span>What\u2019s a Facebook Ad Hook?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-4d5c920a-14c7-4b55-943f-5fadaa8b82a6\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3c\/d96\/5daf3cd9644d1132135475.jpg\" alt=\"What\u2019s a Facebook Ad Hook?\"\/><\/figure>\n\n\n\n<p id=\"block-d5c85563-d1e7-4770-bb43-e2ed37bec46c\">A hook represents the reason why someone would want to buy your product. It communicates the benefits of your product, not its features.<\/p>\n\n\n\n<p id=\"block-b870eb39-6acf-45ae-8f10-9ffaa6ee8bb6\">These benefits are specially catered to the needs and emotions of your audience so that they feel that your product has the potential to make their lives easier, healthier, richer, and just generally better.<\/p>\n\n\n\n<p id=\"block-cd37f3e4-4df1-4742-9ed1-84fc0a02076f\">For example, let\u2019s suppose you\u2019re selling a garlic press. A garlic press is a pretty unemotional and unexciting item, right? Let me tell you why you may be wrong here.<\/p>\n\n\n\n<p id=\"block-d601d8fc-2d34-4370-9f86-76be1cd3b6e9\">To find the hook here that reaches out to your audience\u2019s emotions, start by first listing down the benefits of your product.<\/p>\n\n\n\n<p id=\"block-75e44fad-0328-4c44-94ee-41e27fa33d58\">In this case, a garlic press.<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-f08ca2d7-63e7-4742-93a6-7d376020a97a\"><li>Is faster,<\/li><li>More efficient<\/li><li>Keeps your hands from stinking<\/li><\/ul>\n\n\n\n<p id=\"block-9fae3e88-9596-421b-bbbd-c6a8b97f134a\">Now, ask yourself, \u201cwhy would I want to buy a garlic press?\u201d.<\/p>\n\n\n\n<p id=\"block-57e6272c-feaa-440b-a338-8320cd05b309\"><em>\u201cTo save time!\u201d<\/em><\/p>\n\n\n\n<p id=\"block-da1c160a-2c3a-4691-b002-6d49e9aa7738\">Dig deeper: <em>\u201cWhy would I want to save time?\u201d<\/em><\/p>\n\n\n\n<p id=\"block-be237a2f-d3f5-498f-ab28-5f13f8b8d777\"><em>\u201cTo prepare quicker meals so that I can spend more time with my family over dinner\/make quicker meals not to be<\/em> late for work or classes,\u201d etc. This is actually where you keep your audience and their lives in mind to hit their pain points truly.<\/p>\n\n\n\n<p id=\"block-c54a1140-bba5-43c1-b575-c2b1f9624965\">Dig further. <em>\u201cWhy do I want to spend more time with my family?\/Why do I not want to be late for work?\u201d<\/em><\/p>\n\n\n\n<p id=\"block-6985b8d5-ad14-46ad-bde3-1cf739edc7cb\"><em>\u201cMy kids complain that I don\u2019t spend enough time with them.\u201d or, \u201cI already have too many tardies\u201d.<\/em> Be creative. Place yourself in the audience\u2019s position and think earnestly.<\/p>\n\n\n\n<p id=\"block-bae569a1-5f82-4a1c-ad6c-554a807918cc\">Now, let\u2019s combine all the answers to write our ad description:<\/p>\n\n\n\n<p id=\"block-9eb157bf-4e0a-4931-9fef-f44c1d55a4e6\"><em>\u201cDo you want to spend more time with your family over dinner? Do your kids complain about the hours you spend in the kitchen? Don\u2019t worry! Use our garlic press (now at 80% off!!) to peel and mince easier and quicker. Save time in the kitchen and spend it with your loved ones instead!\u201d<\/em><\/p>\n\n\n\n<p id=\"block-58b1413f-a8ac-4aba-99f2-d9cf6278289e\">The possibilities are endless! All it takes is a bit of perspective and some creativity to create an irresistible ad hook that connects to your audience on an emotional level.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"block-67ae1326-5888-4b28-922c-1e14686b1b93\"><span class=\"ez-toc-section\" id=\"Targeting_the_Right_Audience_%E2%80%93_Know_Your_Customer_Avatar\"><\/span>Targeting the Right Audience &#8211; Know Your Customer Avatar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"block-8c0b7d3f-1adf-4ab4-83ad-4ab16a8ecd24\">We talked about hitting your audience\u2019s pain points to make emotional connections, but that is impossible without first knowing who your audience is.<\/p>\n\n\n\n<p id=\"block-e091ab55-59b3-451e-9113-307f16f2c946\">Let\u2019s go back to the garlic press example. You know one thing for sure for its audience: they all cook. But this could include several different kinds of people. For instance, professional chef, parents who want their children to eat healthily, a hobbyist who loves to cook, and many others.<\/p>\n\n\n\n<p id=\"block-bfa045c0-aaab-44c5-a120-bae015f561f2\">All these kinds of people have different pain points, which makes it impossible to target them all together with a single ad creative. All of them are interested in your garlic press, but you have to tailor your message to each one of them differently.<\/p>\n\n\n\n<p id=\"block-a223a21f-7a3b-46a8-8162-e9ef720448c9\">However, all of these people have some things in common, such as following cooking pages on Facebook, liking cooking channels, viewing recipes online and in magazines, etc.<\/p>\n\n\n\n<p id=\"block-e55073a2-c2a0-4bfb-a771-a57814c372c2\">These are the common features of your different audience groups that you can use to build a custom audience on Facebook easily. To do so, you must provide your customer avatar\u2019s demographics in the Facebook Ad Set level. Here\u2019s how it looks:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\" id=\"block-44bca25b-fc0b-4194-bbb9-e5f0fc8e6985\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3c\/e13\/5daf3ce136251760017850.jpg\" alt=\"Targeting the Right Audience\"\/><\/figure>\n<\/div>\n\n\n<p id=\"block-1ce95dd3-941c-40a4-aa01-3ecea8ac0118\">You can later create multiple ad creatives to reach out to each individual audience group that specifically targets their pain points.<\/p>\n\n\n\n<p id=\"block-64e83f47-82c9-45ec-9963-b64a84766bea\">It\u2019s super important to know who you\u2019re talking to so that you can tailor your messaging accordingly.<\/p>\n\n\n\n<p id=\"block-40a7e85f-5050-4615-a81b-addace3cda56\">For example, if you want to reach out to home cooks who like making healthy meals for their families, your creative should look something like this:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\" id=\"block-7c7cfec0-ea24-4943-ac8b-bb1cd1021b2c\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3c\/e6e\/5daf3ce6e9c16677945687.jpg\" alt=\"Targeting the Right Audience\"\/><\/figure>\n<\/div>\n\n\n<p id=\"block-11fdcf20-6fd8-4f4d-bd5e-21e9ff8e8f49\">Similarly, if you want to target professional cooks, you can change your messaging accordingly and hit their pain points to make an emotional connection.<\/p>\n\n\n\n<p id=\"block-98a9461f-e0f9-4818-9ad0-e00674a8c63a\">But again, to be able to do any of this, you first need to identify your audiences and their demographics.<\/p>\n\n\n\n<p id=\"block-d644b31e-e744-4ce0-ad34-d178595292f7\">There are multiple ways to do this. Google is a good option to use to research your customer avatar. My favorite ways to learn about my audiences are to use the Facebook pixel, customer lists, product inserts to build up email or messenger lists, and last but not least: <strong>surveys<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-5dcaa5d9-260c-4ac9-a1f5-81ea48798580\"><span class=\"ez-toc-section\" id=\"Using_Surveys_to_Find_out_More_about_your_Buyers\"><\/span>Using Surveys to Find out More about your Buyers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"block-669e0527-cfee-4d62-a1f1-f625c5fc50b1\">Surveys are a great way to learn more about your buyers. But how to get your buyers to fill out surveys?<\/p>\n\n\n\n<p id=\"block-9daf971f-03ac-45b5-80be-f843b0af1f8a\">You can do this in several ways, but we like to use product inserts. We usually include URLs that lead to product warranty registrations, and also ask a few questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-7a329747-5993-4894-9d67-049a4d19910b\"><li>\u201cWhy did you buy from us?\u201d<\/li><li>\u201cHow do you intend to use this product?\u201d<\/li><li>\u201cWhat are you looking for in this product?\u201d<\/li><\/ul>\n\n\n\n<p id=\"block-0115f15d-ac45-414a-9eb9-b22a0c6f04eb\">Answers to questions like these give you an understanding about why people want to buy your product. You can use this information to identify the interests and demographics of your audience, and then target people on Facebook using this data.<\/p>\n\n\n\n<p id=\"block-cd9667bb-bce6-4ad7-bc87-d2d0442613e5\">You can also use this information to write effective ad creatives that invoke positive emotional responses.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Take a look at the 7 most effective survey questions with helping tips, <a href=\"https:\/\/pixelfy.me\/blog\/how-use-surveys-optimize-your-amazon-listing\/\">HERE<\/a>. <\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"block-60979db3-e86c-409e-ae91-cb6e73faf4d0\"><span class=\"ez-toc-section\" id=\"How_to_Market_a_Brand_New_Product_Idea_%E2%80%93_Selling_Unique_Products_That_No_One_Knows_About\"><\/span>How to Market a Brand New Product Idea? &#8211; Selling Unique Products That No One Knows About<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p id=\"block-bb3abbe0-8b53-47b3-a745-e1268b7bd31c\">Hitting an audience\u2019s pain points is only possible when they already have a problem that needs to be addressed. In our previous example, the audience was people who had a problem with spending too much time peeling and mincing garlic.<\/p>\n\n\n\n<p id=\"block-fc7b653a-dd8b-480b-9421-38aa1e29aa5c\">However, what if the audience doesn\u2019t even have a problem? (Or maybe they do, but they don\u2019t know about it). Does this mean that you don\u2019t have a pain point to target?<\/p>\n\n\n\n<p id=\"block-509bd706-cd31-4db6-bc58-3d5b0feccf79\">This is the question sellers often ask themselves when they try to market a brand new product.<\/p>\n\n\n\n<p id=\"block-6b76b469-077c-4466-a3c7-8e15b7f60bbe\">Yes, selling a unique product to a cold audience is more difficult than selling a product that the audience is already familiar with, but it\u2019s not impossible. Let me explain why.<\/p>\n\n\n\n<p id=\"block-e1c436a5-2f26-4c96-9c1e-27f85c66b88e\">The main problem with selling a unique product is that the audience doesn\u2019t easily understand how your product will benefit them. Moreover, they have no brand awareness at all. Both of these factors make it a little difficult to gain customer trust.<\/p>\n\n\n\n<p id=\"block-d647b3ad-b194-44dc-a6fc-ac5911f2f8eb\">So, the first step towards making a sale is to make the audience understand why they need your product. The way we do this is by setting up a blog on my website about the problem we want to address.<\/p>\n\n\n\n<p id=\"block-f9ff4962-a710-421c-905d-7b7a4a855dfd\">For example, if we were the first person ever to invent and sell a garlic press, we would put up blog articles about how people get stinky hands from peeling and mincing garlic, and how it is such a time taking process.<\/p>\n\n\n\n<p id=\"block-958e7307-1b0c-4fcc-bebe-e20e3a435a54\">After introducing the problem, I would relate it to my product and offer it as a solution.<\/p>\n\n\n\n<p id=\"block-2b1addda-1106-48ff-ba0f-3ff02b8c0054\">This is just step one of introducing the product idea. I am not marketing my product yet, I\u2019m only telling the audience that, hey, here\u2019s a problem you often face, and look, there\u2019s a solution for it too.<\/p>\n\n\n\n<p id=\"block-13b0e293-a57b-42e6-b164-6140e66d7e5a\">The trick is to install a retargeting pixel on this blog page and track all the traffic you get via this pixel. Once I have a list of all the people who read my blog, I will retarget them later with a Facebook ad for my Amazon product.<\/p>\n\n\n\n<p id=\"block-d5b61484-51e7-468d-b3be-bcb13caa0ec6\">At this point, I am no longer targeting a cold audience. Instead, I\u2019m retargeting people who already know that they have a problem that can be fixed with my product, and this is exactly what makes all the difference!<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Using a URL shortening <a href=\"https:\/\/pixelfy.me\/\">service<\/a> can help your business grow. <\/p>\n\n\n\n<p>These services shorten the links and provide features that help you track the traffic you&#8217;re getting from different platforms. You can also customize your link to your brand name. <\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"block-3903fd37-4621-4795-bcd9-bf88c2f6aabc\"><span class=\"ez-toc-section\" id=\"What_Is_the_Facebook_Ad_Relevance_Score\"><\/span>What Is the Facebook Ad Relevance Score?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-e38173a6-886f-4512-bc15-107a89d7fea6\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3c\/f8a\/5daf3cf8a7989557245968.png\" alt=\"What Is the Facebook Ad Relevance Score?\"\/><\/figure>\n\n\n\n<p id=\"block-ed78d65c-8f57-4525-9770-7761a93ccab8\">Facebook Ad relevance score measures how well your ad is received by your target audience. It directly quantifies the engagement level of your ad on a scale of 1 to 10.<\/p>\n\n\n\n<p id=\"block-03d01911-2537-4708-9596-efe6a15c6abc\">Ads with low relevance scores rarely work great, while ads with high relevance scores are usually more successful.<\/p>\n\n\n\n<p id=\"block-e16839c6-7b4f-489d-bac8-a75ad3946260\">For a seller, this score is more than just a way of knowing how well your ad is doing. It also tells you how much you would have to pay per click. The higher the score, the less you have to pay! This means that if your ad score is too low (less than 5), it can actually cost you more.<\/p>\n\n\n\n<p id=\"block-c6623ebd-bf44-4578-bf82-011e76f4e1f1\">So, if your score exceeds 6, you\u2019re already good to go. However, if it is 5 or less, you should consider tweaking it slightly to improve your relevance score.<\/p>\n\n\n\n<p id=\"block-4279f667-836b-4fc5-9271-bf202ba811a4\">One important thing is to let your ad run for some time before re-optimizing it. Usually, ads start a little slow but then improve significantly after gaining some audience interaction.<\/p>\n\n\n\n<p id=\"block-0fe57f28-708d-425e-a54c-5bb3f2e6407b\">Another thing you should know is that your relevance score does not show up immediately after you launch an ad. Facebook takes some time to collect data before it determines the score for your ad.<\/p>\n\n\n\n<p id=\"block-1555bde6-4b4e-4d47-8c14-c098a68596d3\">Keep in mind that ads with low relevance scores can be quite worrisome because first, they cost you more, and secondly, they still don\u2019t do as well as ads with higher scores.<\/p>\n\n\n\n<p id=\"block-6b384491-fbc5-4d03-a1b0-cbd57a0eb9ec\">If you see your scores being consistently low, it would be a good idea to try a different path to reach out to the audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-528c7307-55e7-49f3-8b94-2a5d2e93f148\"><span class=\"ez-toc-section\" id=\"Know_your_Campaign_Goals\"><\/span>Know your Campaign Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p id=\"block-c5ded66a-aa6b-42da-a5a0-13a2e1d9bbcb\">The first thing you have to choose while setting up your Facebook ad is your Campaign Objective.<\/p>\n\n\n\n<p id=\"block-3f98f2b8-099e-418f-9033-28886ba15216\">The reason why I\u2019m talking about this last is that there are a lot of other things to make your mind up about before you actually go on Facebook and create an ad. You should always keep the end in mind. To set up an ad correctly, you first need to set goals and strategies.<\/p>\n\n\n\n<p id=\"block-7969256f-994a-4068-90f5-26c1dbc9c159\">So, now that you\u2019re done with all that, it\u2019s time to set your ad up. When you go on Facebook to create an ad, here\u2019s the first thing you see:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\" id=\"block-0d0baee1-4277-45a9-b68b-f1cf11a3d9e1\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3d\/0f5\/5daf3d0f51e48968383632.png\" alt=\"What Is the Facebook Ad Relevance Score?\"\/><\/figure>\n<\/div>\n\n\n<p id=\"block-96668abd-c3b8-4fb6-ae56-0c836e7bb90e\">Your selected campaign objective tells Facebook about the goal you want to achieve through your ad. Facebook uses this information to optimize your ad accordingly. You can even say that your ad\u2019s success relies majorly on your campaign objective.<\/p>\n\n\n\n<p id=\"block-fd101f90-faa0-4308-ade0-5a6facd197ee\">Facebook divides its users into 4 categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-d60a55b8-c82b-4c90-9b4d-323d2b30278a\"><li>Commentators, etc.<\/li><li>Buyers<\/li><li>Likers<\/li><li>Clickers<\/li><\/ul>\n\n\n\n<p id=\"block-403fbdff-6416-4fd1-bc2c-b526fcfca48c\">You get to choose which one of these categories you want your ad to reach out to.<\/p>\n\n\n\n<p id=\"block-df97a241-4568-4164-bbf9-69ea994077f0\">Most sellers want people who click on their ad to go to another page (your Amazon product listing in this case) and make a purchase. <em>\u201cTraffic\u201d<\/em> or <em>\u201cConversion\u201d<\/em> objectives are usually the right choice to achieve this.<\/p>\n\n\n\n<p id=\"block-08a05b66-e1c1-494b-9b0a-1dc1277e0474\">Let\u2019s talk about these two most frequently used (and also most effective!) campaign objectives in detail:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-249984a6-27e5-4106-b3b0-f3895b64b94f\">Traffic Objective<\/h4>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-2f438636-c17e-448d-9746-6631324dfa68\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3d\/1ff\/5daf3d1ff3a2a569468719.jpg\" alt=\"Traffic Objective\"\/><\/figure>\n\n\n\n<p id=\"block-78182d7a-ea57-497f-8ac9-b1230ee77bb2\">This objective tells Facebook that you want to generate more and more traffic to a particular page.<\/p>\n\n\n\n<p id=\"block-e9777200-5292-4ac1-95cd-a55985b3646e\">You don\u2019t have to specify what you want people to do after going to your page, which is why this objective can be used for many purposes. You can use it to run promotions, build brand awareness and even improve your keyword ranking on Amazon.<\/p>\n\n\n\n<p id=\"block-c4bc62d2-80d3-4ffb-a25a-1141c283cbd3\">Remember what we discussed about building warmer audiences before launching your ad for unique products? This is the way to do that. You can easily get more and more people to visit your blog article and get familiar with your product idea!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-24ca92a9-f0a4-4c0c-a441-b42001c56021\">Conversion Objective<\/h4>\n\n\n\n<p id=\"block-5e36a120-9f5f-4ba4-a842-63bf00665e19\">Unlike the <em>Traffic<\/em> objective, the <em>Conversion<\/em> objective specifically tells Facebook that you want more sales, you want people to go to your site and make a purchase.<\/p>\n\n\n\n<p id=\"block-2d04d1f7-272f-4017-a5bd-25b1c61d1554\">Facebook then optimizes your ad accordingly and reaches out to audiences that are most likely to enter their email addresses to claim discount coupons and warranties or to make purchases.<\/p>\n\n\n\n<p id=\"block-442598aa-c94d-448a-b198-333d2bab1a19\"><em>Conversion<\/em> objective is thus a more focused approach that can only be used for specific goals. It works great, but it is a bit more complicated to set up than the traffic objectives.<\/p>\n\n\n\n<p id=\"block-fa682c4c-19fe-4dd8-aea9-78b33da67546\">First, you have to create a Facebook pixel. It should be installed on your website and particularly on the page with the buying option (because this is where conversions actually happen).<\/p>\n\n\n\n<p id=\"block-52f189f4-0c7c-4ae8-9de1-bc09872e103f\">This means that you also need to have your own website and landing pages, because you can\u2019t just install a pixel on your Amazon page:<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-09d24655-1409-4cd2-8702-7224e9d03c04\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3d\/1ad\/5daf3d1adb762856863086.png\" alt=\"Traffic Objective\"\/><\/figure>\n\n\n\n<p id=\"block-582e750b-d154-4a30-b162-d16322e01bcd\">You don\u2019t need to do any of this with the <em>Traffic<\/em> objective. You can just send traffic directly to your Amazon listing instead.<\/p>\n\n\n\n<p id=\"block-917713ec-bf40-4d65-ae6e-3458f603a5b1\">However, if you\u2019re willing to do all the work, the best way to create an ad is to start with the conversion objective. If that doesn\u2019t generate substantial sales, switch to Traffic to increase engagement and let Facebook know which people it should display your ad to.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"block-3dce3c42-1473-49e2-8f32-6c1c5fee1c64\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-3d822c77-a307-4b18-8ca9-32dde28ee397\"><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/uploads\/public\/5da\/f3d\/149\/5daf3d149a689750693023.jpg\" alt=\"conclusion\"\/><\/figure>\n\n\n\n<p id=\"block-57061dda-1ee8-4fda-89e0-e159ceefc10e\">Let\u2019s take a quick look back at what we learned in this post.<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-64f3cc88-5a9d-40e4-a920-6c95cdf04c70\"><li>Images can do wonders for engagement, so using the right ones are crucial to your ad\u2019s success.<\/li><li>Use Facebook ad hooks to hit audiences\u2019 pain points and invoke positive emotional responses in your ad\u2019s description.<\/li><li>Learn as much as you can about your audience. Always know who you\u2019re talking to and tailor your messaging accordingly.<\/li><li>If you\u2019re selling a new product idea, build up warmer audiences first and then retarget them later with your ad.<\/li><li>Keep an eye on your ad\u2019s relevance score.<\/li><li>Choose the right objective for your Facebook ad campaign to make the most out of it.<\/li><\/ul>\n\n\n\n<p id=\"block-feb2a75b-df25-4d67-979b-62c1f98be919\">This is it!<\/p>\n\n\n\n<p id=\"block-7606efaa-4c1d-4ce2-9f25-5e1579da60c7\">This is all you need to know to create a Facebook ad for your Amazon products that actually work. If you don\u2019t lose sight of your goals and keep moving persistently, you\u2019ll double your conversions via Facebook ads in no time.<\/p>\n\n\n\n<p>Want to learn more about how you can increase your sales on Amazon? Check out our <a href=\"https:\/\/pixelfy.me\/blog\/\">blog<\/a> for complete comprehensive guides. <\/p>\n\n\n\n<p id=\"block-5342fabb-a63a-4fb8-a3d1-3537d537b8bf\">Source:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-helium-10 wp-block-embed-helium-10\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"BIj0O5DSES\"><a href=\"https:\/\/www.helium10.com\/blog\/create-amazon-facebook-ads-product-launches\/\" target=\"_blank\" rel=\"noopener\">How To Create Amazon Facebook Ads for Killer Product Launches<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How To Create Amazon Facebook Ads for Killer Product Launches&#8221; &#8212; Helium 10\" src=\"https:\/\/www.helium10.com\/blog\/create-amazon-facebook-ads-product-launches\/embed\/#?secret=sz2Jqpd3TT#?secret=BIj0O5DSES\" data-secret=\"BIj0O5DSES\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Here, we will tell you all about facebook ads and how they can work for amazon prodcuts to &#8230;<\/p>\n","protected":false},"author":1,"featured_media":542,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[449,627,628,629,630,631,632],"class_list":["post-426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-how-to-invoke-positive-emotional-responses-to-make-more-sales","tag-conversion-objective","tag-traffic-objective","tag-what-is-the-facebook-ad-relevance-score","tag-how-to-market-a-brand-new-product-idea-selling-unique-products-that-no-one-knows-about","tag-targeting-the-right-audience-know-your-customer-avatar","tag-how-to-create-an-enticing-facebook-ad-grasp-your-audiences"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/comments?post=426"}],"version-history":[{"count":6,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/426\/revisions"}],"predecessor-version":[{"id":2080,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/426\/revisions\/2080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media\/542"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media?parent=426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/categories?post=426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/tags?post=426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}