{"id":664,"date":"2022-03-11T23:39:23","date_gmt":"2022-03-11T23:39:23","guid":{"rendered":"https:\/\/pixelfy.me\/blog\/?p=664"},"modified":"2022-05-26T11:39:26","modified_gmt":"2022-05-26T11:39:26","slug":"how-does-influencer-marketing-affect-the-way-consumers-make-decisions","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/blog\/how-does-influencer-marketing-affect-the-way-consumers-make-decisions\/","title":{"rendered":"How Does Influencer Marketing Affect the Way Consumers Make Decisions? &#8211; All-in-One Guide with FAQs, Tips, &amp; More\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelfy.me\/blog\/how-does-influencer-marketing-affect-the-way-consumers-make-decisions\/#What_is_Influencer_Marketing\" >What is Influencer Marketing?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelfy.me\/blog\/how-does-influencer-marketing-affect-the-way-consumers-make-decisions\/#How_Does_Influencer_Marketing_Affect_Consumer_Buying_Behavior\" >How Does Influencer Marketing Affect Consumer Buying Behavior?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelfy.me\/blog\/how-does-influencer-marketing-affect-the-way-consumers-make-decisions\/#It_Helps_to_Improve_Brand_Awareness\" >It Helps to Improve Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelfy.me\/blog\/how-does-influencer-marketing-affect-the-way-consumers-make-decisions\/#It_Improves_Customer_Relations\" >It Improves Customer Relations&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelfy.me\/blog\/how-does-influencer-marketing-affect-the-way-consumers-make-decisions\/#It_Helps_Build_Trust_with_Unbiased_Opinions\" >It Helps Build Trust with Unbiased Opinions&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelfy.me\/blog\/how-does-influencer-marketing-affect-the-way-consumers-make-decisions\/#Most_Popular_Platforms_for_Social_Media_Marketing\" >Most Popular Platforms for Social Media Marketing&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixelfy.me\/blog\/how-does-influencer-marketing-affect-the-way-consumers-make-decisions\/#Facebook\" >Facebook&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixelfy.me\/blog\/how-does-influencer-marketing-affect-the-way-consumers-make-decisions\/#Twitter\" >Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixelfy.me\/blog\/how-does-influencer-marketing-affect-the-way-consumers-make-decisions\/#Instagram\" >Instagram<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pixelfy.me\/blog\/how-does-influencer-marketing-affect-the-way-consumers-make-decisions\/#Wrapping_Things_Up%E2%80%A6\" >Wrapping Things Up\u2026&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>With over <strong>3.6 billion social media users <\/strong>currently out there, <strong>influencer marketing <\/strong>is something that has gained a ton of traction over the past few years.&nbsp;<\/p>\n\n\n\n<p><strong>Social media influencers <\/strong>have really changed the landscape of how marketing works across social media platforms.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2fcff;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-left wp-block-heading\"> Quick Summary <\/h4>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>In this post, we will discuss how <strong>influencer marketing <\/strong>works and whether or not it\u2019s an effective technique to find and retain customers.&nbsp;<\/p>\n\n\n\n<p>We will look at some statistics and also discuss the major platforms that are typically utilized by these influencers.&nbsp;<\/p>\n\n\n\n<p>So without further ado, let\u2019s get started.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Influencer_Marketing\"><\/span>What is Influencer Marketing?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In its truest form, influencer marketing is a <strong>type of <a href=\"https:\/\/pixelfy.me\/blog\/why-social-media-marketing-is-important\/\">social media marketing<\/a>.\u00a0<\/strong><\/p>\n\n\n\n<p>It involves individuals that already have a dedicated following on different social media platforms endorsing and\/or promoting a product or service.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2ffee;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><strong><em>Quick tip: <\/em><\/strong><\/strong><em>While it may seem like \u201cinfluencer marketing\u201d is new since it\u2019s only done through social media these days, the concept itself is old as time.&nbsp;<\/em><\/p>\n\n\n\n<p><em>A person with perceivable \u201cpower\u201d and \u201cinfluence\u201d is hired by a brand to promote their product or service. It would hold more weight coming from an \u201cinfluencer\u201d since they are perceived to have status, power, and authority.&nbsp;<\/em><\/p>\n\n\n\n<p><strong><em>Essentially, <\/em><strong><em>influencer marketing <\/em><\/strong><em>serves some of our core motives, such as <\/em><\/strong><em>\u201cfeeling like a part of a tribe\u201d and \u201cattaining power and status\u201d.&nbsp;<\/em><\/p>\n\n\n\n<p><em>If you\u2019ve been following an influencer for a long time and are a fan of them, of course, you will be much more likely to buy a product or service that they endorse.&nbsp;<\/em><\/p>\n\n\n\n<p><em>This helps you build a sense of affiliation, power, and belonging within that influencer\u2019s community.&nbsp;<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Remember that <strong>consumer buying behavior <\/strong>has not changed. In the past, the \u201cinfluencers\u201d were only big celebrities and sports stars. Now, it can be anyone that has a large enough social media following.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/75R4Gfoy_jYGnfPxaDhcXJ3JR2x8usQwZIqr8Uby3pTT37JgDSonw0u-Dd7njy0952aTVvKqQreN857DS8BMH-3KJ1xBTtwEFW5j0yOYVXy_4o-TPQSWX3_t3drBvHJ93lh_usy6\" alt=\"social proof micro influencer buying behavior target market user generated content\" \/><\/figure>\n<\/div>\n\n\n<p>Now that you have some understanding of what influencer marketing is and how it works let\u2019s look at whether or not it\u2019s actually effective or not\u2026<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Influencer_Marketing_Affect_Consumer_Buying_Behavior\"><\/span>How Does Influencer Marketing Affect Consumer Buying Behavior?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many people and even <a href=\"https:\/\/pixelfy.me\/blog\/marketing\/\">marketing<\/a> experts are still skeptical about the power of influencer marketing and how much sway it really has over consumers.\u00a0<\/p>\n\n\n\n<p><strong>In this section, we\u2019ll discuss how influencer marketing has changed the online marketing landscape.<\/strong><\/p>\n\n\n\n<p>We\u2019ll also discuss how you can tell whether or not <strong><a href=\"https:\/\/pixelfy.me\/blog\/marketing\/influencer\/\">influencer marketing<\/a> <\/strong>could be a good option for you to try for your brand as well.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/sUA3SlSuLhKIu1j8scZZzcT8ixbgc3zFznPJN8dVsZw7WRN0iZ_BGTcmhxRjg6VkbLRTuGCyx3FRmyYxrWz1c7BUhS9zLcftuHOdq8fNBMyGEW4njlME_9GOYm6omW2kl2p7AFEW\" alt=\"micro influencers social media networks internet users twitter users social media digital marketing\" \/><\/figure>\n<\/div>\n\n\n<p><strong>The different ways that influencer marketing affects consumer buying behavior include:&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Helps_to_Improve_Brand_Awareness\"><\/span>It Helps to Improve Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The important fact to acknowledge about influencers on <strong>specific social media platforms <\/strong>is the fact that they\u2019ve spent years building their audience.&nbsp;<\/p>\n\n\n\n<p>In most cases, an experienced influencer will be aware of the techniques and tactics involved to build an audience on their specific platform. As a result, they will also know what type of content will be most impactful for the audience present on that platform.&nbsp;<\/p>\n\n\n\n<p><strong>As a result of this knowledge, <\/strong>they will have a much better idea of how to market your brand on that specific social media platform than you would.&nbsp;<\/p>\n\n\n\n<p>They will know how to create engaging relationships with their followers. They\u2019ve already proven that with the size of their following. Hence, they will know how to market your brand in a way that seems <strong>organic <\/strong>and <strong>natural.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Examples of these <\/strong>could be a <strong>Youtube video <\/strong>or an <strong>Instagram story <\/strong>that goes into more detail about the niche features of your product. This will help your audience understand how one or more of their unmet needs could be met with your brand\u2019s products.&nbsp;<\/p>\n\n\n\n<p><strong>More experienced influencers <\/strong>will also know how to insert your brand\u2019s message into their own content seamlessly. This will increase your chances of converting more people who experience the influencer\u2019s content.&nbsp;<\/p>\n\n\n\n<p>Oftentimes, these influencer campaigns can end up securing as many, if not more, customers than traditional marketing methods.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2ffee;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><strong><em>Quick fact: <\/em><\/strong><\/strong><em>A study by <\/em><a href=\"https:\/\/www.bigcommerce.com\/\" target=\"_blank\" rel=\"noopener\"><em>BigCommerce<\/em><\/a><em> stated that the Return on Investment (ROI) for influencer marketing is easily comparable to most other marketing techniques. This is according to 89% of marketing experts.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Improves_Customer_Relations\"><\/span>It Improves Customer Relations&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The relationship you have with your customers plays a crucial role when it comes to the <strong>longevity of your brand<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Will your brand be sustainable with a slowly increasing customer base along with repeating customers? Or will you just sell your product once, and then no one will buy from your brand again?&nbsp;<\/p>\n\n\n\n<p>This is highly dependent on the <strong>relationships <\/strong>that you build with your customers.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2ffee;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><strong><strong><em>Quick fact: <\/em><\/strong><\/strong><em>According to a study, 77% of consumers said that they\u2019ve had strong relationships with certain brands for a decade or more. Along with that, 61% of consumers said that they go out of their way to shop from the brands they\u2019re loyal to.&nbsp;<\/em><\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>What these statistics tell us is that in order to have a <strong>healthy brand <\/strong>with a <strong>strong customer base, <\/strong>you\u2019ll need to build strong relationships. However, in order to build this strong relationship, you first need to introduce your brand to consumers.&nbsp;<\/p>\n\n\n\n<p><strong>The strength of the relationship a consumer has with a brand can be heavily affected by who recommends it to them.&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2ffee;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>For example, <\/em><\/strong><em>if you get recommended a brand by a friend whose opinion you trust, you\u2019re much more likely to become loyal to that brand. This is specially reinforced if you actually like the product offered by that brand as well.&nbsp;<\/em><\/p>\n\n\n\n<p><em>However, on the other hand, if you get recommended a brand by somebody you don\u2019t like, you may not like the brand they recommend either.&nbsp;<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>As you can imagine, influencers fulfill the role of <strong>trustworthy friend <\/strong>perfectly to their followers. Remember that they have spent years building their following, and they know the type of content to post that is <strong>authentic <\/strong>and <strong>reliable.&nbsp;<\/strong><\/p>\n\n\n\n<p>Hence, <strong>influencers <\/strong>can be the perfect vessel to deliver your brand\u2019s message to a significant number of people. Additionally, your brand\u2019s message will be delivered by a person that holds a lot more sway than any regular person would.&nbsp;<\/p>\n\n\n\n<p>If a product or service is promoted or complimented within an influencer\u2019s circle, it can immediately become respected within that community. Your brand will achieve that affiliated status which will result in a number of <strong>loyal customers.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Helps_Build_Trust_with_Unbiased_Opinions\"><\/span>It Helps Build Trust with Unbiased Opinions&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/WjmHvcBRAK9bfJZkb1i2HnqtYlQFt-E5BLvRo6qPl2Q7cjw2QhK0SpKbrsC6fA1gei2Cok3e7keEzRGwfURujOn9g0MIL-Iq8paLSh4OUTpXbbZjnfuPyYdBYAlUZJiYcOFp5TX0\" alt=\" celebrity endorsements potential customers social media same day purchase intent\" \/><\/figure>\n<\/div>\n\n\n<p>One reason why influencers have such huge influence over their followers is the fact that they\u2019re <strong>great at storytelling <\/strong>on their specific social media platforms.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2ffee;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>For example, <\/em><\/strong><em>if they\u2019re on TikTok, they know how to deliver their message in a short format with all the important details.<\/em><strong><em>&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p><em>If they\u2019re on Youtube, they know how to create properly segmented, engaging videos that expertly answer questions about your brand\u2019s product.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>One great reason why <strong>social media influencers <\/strong>have risen so much in popularity is that they can connect to audiences on a <strong>personal level. <\/strong>They can market your brand to audiences seamlessly without sounding salesy.&nbsp;<\/p>\n\n\n\n<p><strong>Additionally, <\/strong>consumers trust influencers to not just start brand partnerships with every brand that approaches them.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2ffee;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p id=\"block-397ba8fb-bd9b-4646-97bd-3d6cce310f81\"><strong><em>For example, <\/em><\/strong><em>if an influencer is reputed to only build partnerships with brands that are environmentally friendly, you can use this to your advantage.&nbsp;<\/em><\/p>\n\n\n\n<p id=\"block-324c0ea4-574a-4b1c-94dc-e716cad79751\"><em>Assuming that your brand is environmentally friendly as well, you can approach the influencer for a partnership.&nbsp;<\/em><\/p>\n\n\n\n<p id=\"block-7050f29f-53ed-4bca-ad13-3bc1fd68fae3\"><em>If the influencer endorses your brand, their followers will know that your brand cares about the environment.&nbsp;<\/em><\/p>\n\n\n\n<p id=\"block-b33abb56-86c2-48c6-b6e1-9ad3c38f6ee3\"><em>This will help build a much stronger connection between you and the influencer\u2019s audience than any traditional marketing method would.&nbsp;<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Lastly, <strong>influencers <\/strong>don\u2019t perform digital marketing for your product or service just by putting up an ad on their page or something. Instead, they make appropriately-sized <strong>content <\/strong>where they answer questions about your brand.&nbsp;<\/p>\n\n\n\n<p>They\u2019ll tell their followers how to use your product, whether it\u2019s worth the money, what they specifically use it for, etc. In short, they will communicate to social media users the most commonly asked questions about your product.<\/p>\n\n\n\n<p>They\u2019ll cover most of the bases for you so that many of the common doubts that consumers have will already be cleared out.&nbsp;<\/p>\n\n\n\n<p>Utilizing the trust and <em>influence<\/em> of the influencer will help you find loyal customers and increase your brand\u2019s reputation tenfold.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/-80QXuOYCN1L2lbcZvfCUH6sO8x6YYP9vm9ifFLyD2jS0M0szkiD08cAD1ARtIm6MfwwP6kyeiagoDumLicu-OX7g4sSSprJXn8iqLoW8BK864a3CTS1TFptST7RffLRE6WQb1Zt\" alt=\"micro influencers social media social proof social media paid search social media\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Most_Popular_Platforms_for_Social_Media_Marketing\"><\/span>Most Popular Platforms for Social Media Marketing&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In this section, we\u2019ll discuss what platforms are utilized by <strong>influencers <\/strong>to promote themselves as well as the brands they have partnerships with.&nbsp;<\/p>\n\n\n\n<p>So without further ado, let\u2019s get into it:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook\"><\/span>Facebook&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-1024x1024.png\" alt=\"consumer buying decisions influence research marketers purchase expertise\" class=\"wp-image-670\" width=\"256\" height=\"256\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-1024x1024.png 1024w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-300x300.png 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-150x150.png 150w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-768x768.png 768w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image.png 1200w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/figure>\n<\/div>\n\n\n<p>Despite its fair share of scandals and controversies over the last few years, Facebook still remains the largest social media platform out there currently.&nbsp;<\/p>\n\n\n\n<p><strong>While Facebook used to be a platform for the youth about a decade ago, it\u2019s now mostly used by individuals in the 35 &#8211; 54 and 55+ age groups.&nbsp;<\/strong><\/p>\n\n\n\n<p>Hence, if you have a product or service that you want to advertise to people within those age groups, then Facebook might be the better social media platform for you.&nbsp;<\/p>\n\n\n\n<p>In this case, you would try to find and contact influencers that are present on Facebook rather than on other platforms.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Twitter\"><\/span>Twitter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"249\" height=\"202\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-1.png\" alt=\"consumer buying decisions influence research marketers purchase expertise consumer influence\" class=\"wp-image-671\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-1.png 249w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-1-185x150.png 185w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/figure>\n<\/div>\n\n\n<p>Twitter is not really a primary platform for <strong>influencers. <\/strong>However, most influencers that have primary profiles on other platforms still have Twitter profiles as well.&nbsp;<\/p>\n\n\n\n<p>Hence, if you enter into a <strong>brand partnership <\/strong>with a certain influencer, they might advertise your brand on Twitter as well.&nbsp;<\/p>\n\n\n\n<p>Twitter can actually be an unexpectedly great platform to advertise your product or service thanks to its short, quick nature.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2ffee;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em>According to <\/em><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><em>SproutSocial<\/em><\/a><em>, 53% of consumers tend to recommend products on Twitter while 43% follow through with purchases of products they got recommended on Twitter.&nbsp;<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>With Twitter, it can be difficult to link to your landing page or other important pages because it has a <strong>character limit.&nbsp;<\/strong><\/p>\n\n\n\n<p>You can\u2019t write more than <strong>280 characters <\/strong>on Twitter, and this can be extremely limiting for influencers. They want to answer as many questions about your product to influence purchase decisions. At the same time, they also want to share the link to your landing page.&nbsp;<\/p>\n\n\n\n<p>One way to fix this is to use a<strong> link shortener <\/strong>to shorten the link to your landing page. This can help the influencer out a lot as they\u2019ll have a lot more room to work with for their message.<\/p>\n\n\n\n<p><strong><em>To shorten your link through <\/em><\/strong><a href=\"http:\/\/pixelfy.me\"><strong><em>Pixelfy<\/em><\/strong><\/a><em>, you must first register yourself and log in.&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image.png\" alt=\"gather customer feedback landing pages new brand identity customer satisfaction initial smart goal landing page promotional calendar\" class=\"wp-image-652\" width=\"234\" height=\"234\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image.png 935w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-300x300.png 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-150x150.png 150w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-768x768.png 768w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"http:\/\/pixelfy.me\" style=\"border-radius:4px;background-color:#f775ea\">SIGN UP FOR FREE TRIAL<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p><strong><em>Step 1: <\/em><\/strong><em>After you log in, you can use the URL shortener as well as look at analytics from the previous links you shortened as well.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Q1Wfo-tA4eSSiKeaQMJQLkOfVEOJTAO2QyMxerxVxY1WhKwq3Per8i761BYc7Rbf7AbaBkBLPwaGNT794vDZhZvva9qsGqHafQMiuFf5sDqcaTNwDEfPJAz4MMQzHME9LOvQL2nA\" alt=\"social proof social media product awareness social media new concept social media consumers\" \/><\/figure>\n<\/div>\n\n\n<p><strong><em>Step 2: <\/em><\/strong><em>Copy and paste the URL you want to shorten into the box indicated below and click on the \u201c<\/em><strong><em>Shorten<\/em><\/strong><em>\u201d button.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/ol3oI67c7C_X5469EZX8NAwRgyc2cdd7AgkVHI5ee4Wxl2BmjO4juGZ8r58iNKQHoONmN21PbuKcLV7IWVunrDWV92uZF9INmi5AcD_ZZA7n48ZJFArM2509VVs0mbAVpD5Bxwlz\" alt=\"social media social proof consumer buying decisions consumers businesses social media\" \/><\/figure>\n<\/div>\n\n\n<p><strong><em>Step 3: <\/em><\/strong><em>On the next page, you will receive the shortened link. You can copy this shortened link and send it to the influencer that you are working with.&nbsp;<\/em><\/p>\n\n\n\n<p><em>They can then include that link within whatever social media posts they want to make.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/hS5T23uO5pcAjip14dA9Z8EtD-7zECYJZn-lYb0FQOnhMtYQERZuEXZyvz6JLNSLjs4ziPufQ_s_fz7XuIlpD9Co1ur8Vpf3IqRveRD4sBU1BCdgX_-r9csNrSNW-0nOpGsesjeu\" alt=\" social media consumers consumer buying decisions social media influence business social media\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram\"><\/span>Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-2.png\" alt=\"influence research resources consumer brands buying decisions consumer consumer influence social media\" class=\"wp-image-672\" width=\"200\" height=\"200\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-2.png 800w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-2-300x300.png 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-2-150x150.png 150w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-2-768x768.png 768w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p>Instagram is an extremely versatile platform since content can be shared in a number of ways such as through photos, videos, stories, live streams, and galleries.&nbsp;<\/p>\n\n\n\n<p>The influencer you work with can also promote your brand by including a link to your page within their bio.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also a platform that is used by <strong>young adults<\/strong> and <strong>teenagers<\/strong>.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>While influencer marketing is fruitful, many fail at it. We have compiled a list of reasons why marketers fail at influencer marketing. Check out the guide <a href=\"https:\/\/pixelfy.me\/blog\/7-painfully-obvious-reasons-why-most-marketers-fail-at-influencer-marketing\/\">here<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up%E2%80%A6\"><\/span>Wrapping Things Up\u2026&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As you can see, influencers have really changed the landscape of how products are advertised online.&nbsp;<\/p>\n\n\n\n<p>They can be an extremely powerful source to find and strengthen customer relations. Hence, definitely keep them in mind when you are considering how to market your brand.&nbsp;<\/p>\n\n\n\n<p>If you have more questions, please feel free to <a href=\"https:\/\/pixelfy.me\/blog\/\">reach out to us<\/a> in the comments section below.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing has gained popularity in the past few years. If you also want to integrate influencer marketing strategies in your business, read this guide.<\/p>\n","protected":false},"author":3,"featured_media":665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[29,26],"tags":[20,21,22,23,24,25],"class_list":["post-664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer","category-marketing","tag-most-popular-platforms-for-social-media-marketing","tag-build-trust-with-unbiased-opinions","tag-improves-customer-relations","tag-improve-brand-awareness","tag-how-does-influencer-marketing-affect-consumer-buying-behavior","tag-what-is-influencer-marketing"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/comments?post=664"}],"version-history":[{"count":12,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/664\/revisions"}],"predecessor-version":[{"id":1292,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/664\/revisions\/1292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media\/665"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media?parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/categories?post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/tags?post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}