{"id":707,"date":"2022-03-03T06:54:05","date_gmt":"2022-03-03T06:54:05","guid":{"rendered":"https:\/\/pixelfy.me\/blog\/?p=707"},"modified":"2022-05-26T12:01:42","modified_gmt":"2022-05-26T12:01:42","slug":"why-social-media-marketing-is-important","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/blog\/why-social-media-marketing-is-important\/","title":{"rendered":"Why Social Media Marketing Is Important? &#8211; Everything You Need to Know with FAQs, Tips, &amp; More"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelfy.me\/blog\/why-social-media-marketing-is-important\/#Why_Do_Companies_Use_Social_Media_Marketing\" >Why Do Companies Use Social Media Marketing?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelfy.me\/blog\/why-social-media-marketing-is-important\/#It_Helps_Build_Brand_Awareness_and_Identity\" >It Helps Build Brand Awareness and Identity&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelfy.me\/blog\/why-social-media-marketing-is-important\/#It_Helps_Create_Discussions_and_%E2%80%9CHype%E2%80%9D_Around_Your_Product\" >It Helps Create Discussions and \u201cHype\u201d Around Your Product&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelfy.me\/blog\/why-social-media-marketing-is-important\/#It_Helps_You_Understand_Your_Audience\" >It Helps You Understand Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelfy.me\/blog\/why-social-media-marketing-is-important\/#It_Can_Help_You_Gather_Data_to_Use_in_Other_Campaigns\" >It Can Help You Gather Data to Use in Other Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelfy.me\/blog\/why-social-media-marketing-is-important\/#It_Can_Provide_Customer_Service\" >It Can Provide Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixelfy.me\/blog\/why-social-media-marketing-is-important\/#You_Can_Use_It_to_Drive_Traffic\" >You Can Use It to Drive Traffic&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixelfy.me\/blog\/why-social-media-marketing-is-important\/#Its_Highly_Cost-Efficient\" >It\u2019s Highly Cost-Efficient<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixelfy.me\/blog\/why-social-media-marketing-is-important\/#Wrapping_Things_Up%E2%80%A6\" >Wrapping Things Up\u2026&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><em>According to Statista, a whopping <\/em><a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/#:~:text=Almost%204.57%20billion%20people%20were,percent%20of%20the%20global%20population.\" target=\"_blank\" rel=\"noopener\"><strong><em>59% of the world&#8217;s population<\/em><\/strong><\/a><strong><em> <\/em><\/strong><em>are online users. With a great majority of them being on some form of social media.<\/em><\/p>\n\n\n\n<p>As a marketer, it would be a severely missed opportunity if you did not take advantage of platforms that so many people engage with daily.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2fcff;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-left wp-block-heading\"> Quick Summary <\/h4>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>In this post, we delve into the world of <strong>social media marketing, <\/strong>how it works, why it\u2019s essential, and how your business benefits from it.&nbsp;<\/p>\n\n\n\n<p>You might want to hire a social media marketer for your brand or business by the end of this post.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s get started.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_Companies_Use_Social_Media_Marketing\"><\/span>Why Do Companies Use Social Media Marketing?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>According to a study by SproutSocial, <\/em><a href=\"https:\/\/sproutsocial.com\/insights\/importance-of-social-media-marketing-in-business\/\" target=\"_blank\" rel=\"noopener\"><strong><em>72% of companies<\/em><\/strong><\/a><strong><em> <\/em><\/strong><em>use data collected from social media to drive business decisions.&nbsp;<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/MsQj8KICZxaDtaDZFX8FYRDj3aQFlLbHf1L8PxwHstHgf5UEpxt3EX-eK4p-mQ77R-5TY6_X5ImK_1IjuvIvdWQdo-_mBqNQY2bvvt6NI7op-cpYxamDMVRYCQLN9rOVutRbtu4X\" alt=\"why social media marketing is important social media marketing strategy social media presence\" \/><\/figure>\n<\/div>\n\n\n<p>The fact that so many companies invest their resources into social media marketers and social media strategies show that it\u2019s something that works. But how exactly does it benefit brands and business owners?&nbsp;<\/p>\n\n\n\n<p><strong>Let\u2019s delve into it<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Helps_Build_Brand_Awareness_and_Identity\"><\/span>It Helps Build Brand Awareness and Identity&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To build a reputation and a \u201cname\u201d for your brand is something that most companies have as one of their ultimate goals. A significant reason for this is that consumers generally want to buy products and services from <strong>brands they recognize.&nbsp;<\/strong><\/p>\n\n\n\n<p>This form of <strong>customer loyalty <\/strong>is something that a brand can only achieve once it starts to become recognizable.&nbsp;<\/p>\n\n\n\n<p>In the past, this was done through billboards and TV advertising. However, <a href=\"https:\/\/pixelfy.me\/blog\/marketing\/social\/\">social media marketing<\/a> is the most effective way to become a <strong>household name in today&#8217;s day and age.\u00a0<\/strong><\/p>\n\n\n\n<p>The obvious benefit of social media marketing over traditional methods is now quicker and easier to set up. All you need is some form of schedule and a good batch of content. You can set up a decently effective social media marketing campaign with just that.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2ffee;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>A quick tip: <\/em><\/strong><em>When it comes to brand recognition over social media, it\u2019s essential that you have a solid <\/em><strong><em>brand identity <\/em><\/strong><em>in place. Your logo, color scheme, and banners should be well-done to ensure a sense of professionalism and comprehension.&nbsp;<\/em><\/p>\n\n\n\n<p><em>If you don\u2019t have a solid brand identity in place before you start social media marketing campaigns, it can hurt your chances of becoming recognizable.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Place your logo and your brand\u2019s mission within posts every once in a while.&nbsp;<\/em><br><em>The <\/em><strong><em>goal is to find that sweet spot <\/em><\/strong><em>where your brand\u2019s ads are not overwhelming but attention-grabbing at the same time.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Not only that, but with <strong>targeted ads, <\/strong>you have a much better chance of your brand reaching the type of person that would be interested in it. Not to mention that these targeted ads can help get your brand in front of consumers when they aren\u2019t even thinking about it.&nbsp;<\/p>\n\n\n\n<p>Ensure that all the <strong>visual content <\/strong>and <strong>brand identity <\/strong>for your company are clearly visible and recognizable within all of your targeted ads.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Helps_Create_Discussions_and_%E2%80%9CHype%E2%80%9D_Around_Your_Product\"><\/span>It Helps Create Discussions and \u201cHype\u201d Around Your Product&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The best social media marketing strategies out there are designed to create \u201cbuzz\u201d or conversation around one or more of your products.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2ffee;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em>For example, if you have a new flagship product that will be released sometime in the upcoming month.&nbsp;<\/em><\/p>\n\n\n\n<p><em>You can start to post on social media about its different features. A great way to engage audiences is to describe a feature and ask what they would use that feature for.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><strong>Some other great ways to engage audiences over social media include:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Give shoutouts to other brands or collaborators that you work with.&nbsp;<\/li><li>Offer giveaways. These could be on your own or as a collaboration with one of the brands you work with or network with.&nbsp;<\/li><li>Frequently ask for feedback about a product or a specific feature of a product.&nbsp;<\/li><li>Ask open-ended questions about your product(s) and let the audience answer.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>It\u2019s extremely important <\/strong>that you actively engage with your audience during this phase. Your job is not just to make the post but also to reply to comments after the post has been made.&nbsp;<\/p>\n\n\n\n<p><em>People want to feel like they\u2019re talking to a person when they communicate with brands over social media. If they feel like they\u2019re talking to a robot, they will not feel heard or valued as a customer.&nbsp;<\/em><\/p>\n\n\n\n<p>If you engage customers in this way and have long conversations with them, it might help build a long-term connection. They may become loyal or returning customers just because of that one interaction online where they felt valued by your brand.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/k0XrGkim7yQzJ9Ln4PAQt289_96Nt7oVG2SsUOB5Pli30bNwwRR40XwDINM6jyojyMKfEJ0CfLw-N1RQCpgk-4VFcVAZis9nx7vc5De4vnPXQcSOcJj-HwPdb-glQVqL6RI3Hg7r\" alt=\"customer satisfaction potential customers social marketing efforts social media networks\" \/><\/figure>\n<\/div>\n\n\n<p>As we all know, <strong>loyal customers <\/strong>are something that can help increase the longevity and relevance of your brand. Social media marketing is one of the best ways to achieve them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Helps_You_Understand_Your_Audience\"><\/span>It Helps You Understand Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/c6qBtpv-JQ1Fg1CoHvdsOGTjOt3dDWaolzxXABjBwyeawzLokC7LvxQFFftqHhPAZn1jVPy8sDdhtOlw5xasVVwZulasUo5Xrhhh3geAVk-CpRnxhYKTMwzDb5IkUrY_DNoVI7y7\" alt=\"social media strategy marketing strategy digital marketing business social media strategy\" \/><\/figure>\n<\/div>\n\n\n<p>To reach your customers and your target audience effectively, you have to understand what their interests are and what they would most likely respond to.&nbsp;<\/p>\n\n\n\n<p>When you have a presence on social media, you can utilize the conversations around your brand to understand your target audience\u2019s interests. This is termed <strong>social listening. <\/strong>It can help you get a feeling of what is important to your audience.&nbsp;<\/p>\n\n\n\n<p>Not only that but it can also help you identify what problems they face and what unmet needs they have.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2ffee;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em>A simple example of this would be if your product is an iron. The customers that bought the product loved most aspects of it except for the fact that its cord was too short. <\/em><em><br><\/em><em><br><\/em><em>Now, a simple way to listen to your audience would be to increase the cord\u2019s length. A better way to listen to your audience would be to:&nbsp;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Increase the cord\u2019s length&nbsp;<\/em><\/li><li><em>Offer replacements to the first batch of customers that received irons with cords that are too short&nbsp;<\/em><\/li><li><em>Do it over social media&nbsp;<\/em><\/li><\/ul>\n\n\n\n<p><em>This would be an example of how you can turn the shortcoming of your product into an opportunity to build yourself as a brand that listens to its customers.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Once you announce over social media that you have increased the cord\u2019s length and would replace the first batch of irons, your audience would definitely be quite receptive.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Some people may not even go through the trouble of getting their iron replaced but even still, they\u2019ll remember that your brand listened to their complaints. As a result, the next time they want to buy a product that you sell, your brand will have the edge over its competitors.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>When you listen to your audience over social media platforms, it can help you identify <strong>pain points<\/strong> that you can address with your product(s).&nbsp;<\/p>\n\n\n\n<p>Then, when you make <strong>social media <\/strong>and <strong>other digital marketing campaigns <\/strong>for the product, you can highlight these pain points. This will strike a chord with those same customers, and it might even prompt them to make a purchase.&nbsp;<\/p>\n\n\n\n<p><em>We <\/em><strong><em>highly advise <\/em><\/strong><em>that you take some time out each day to perform social listening. This will help you find out what the trends are within your niche and what your customers are talking about.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Can_Help_You_Gather_Data_to_Use_in_Other_Campaigns\"><\/span>It Can Help You Gather Data to Use in Other Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The great thing about social media marketing and just <a href=\"https:\/\/pixelfy.me\/blog\/marketing\">marketing<\/a> in the digital age, in general, is that you have access to all the analytics and statistics.\u00a0<\/p>\n\n\n\n<p>In the past, if you put a billboard up, you would not have any way to tell how many customers were brought to your brand through that billboard.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/4PihQWvBHHcx1pm6qrIDa_OUqqBFNmgeP0anwrk25fBod6kokMiUiLniNgLHOsJFhwcL3_wzk8ovKAz-eOW-vA_EntGX07_yNQHJM6OJ0AM-7lui2YAvw-0siE2B1czfEx5W5BJf\" alt=\" customers worldwide own strategy increase brand awareness create content paid advertising\" \/><\/figure>\n<\/div>\n\n\n<p>However, with social media marketing, you have access to many different types of metrics, such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Impressions<\/li><li>Likes<\/li><li>Clicks<\/li><li>Views<\/li><li>Sales<\/li><\/ul>\n\n\n\n<p>And much more.&nbsp;<\/p>\n\n\n\n<p>When you are done with a social media <a href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-marketing-campaign\/\">marketing campaign<\/a>, it is heavily encouraged that you look at and study the data generated from it. This can help provide insights into what strategies of your campaign worked well and which ones didn\u2019t.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/bsLUgyRXqhKTPK8LeARcO0M7psQ_KzkTV79L1C1RIHOBpsr_Bj04eHc76ByCXJYdyjl43YWZADzq_0XvW51KSNwdh0ReWT5qt_Gpjsc4SkLtM27wmIOetVnGgt24mOaAXzsn5bnP\" alt=\"social media enables business marketing quality content social networking platforms  social media posts\" \/><\/figure>\n<\/div>\n\n\n<p>As a result, you can then create better and more effective social media marketing strategies in the future.&nbsp;<\/p>\n\n\n\n<p>Not only can you use data to create more effective campaigns in the future, but you can also check data on-the-fly to correct campaigns in real-time.&nbsp;<\/p>\n\n\n\n<p>This means that a currently running campaign that is performing poorly can be fixed if you check analytics and make the necessary adjustments.&nbsp;<\/p>\n\n\n\n<p>Many social media platforms out there allow insights and analytics on all of the posts you make on them.&nbsp;<\/p>\n\n\n\n<p><strong>To check insights on Instagram:&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-2.png\" alt=\"potential customers social media networks create social media profiles major social networks\" class=\"wp-image-672\" width=\"200\" height=\"200\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-2.png 800w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-2-300x300.png 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-2-150x150.png 150w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-2-768x768.png 768w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li>Click on your profile.<\/li><li>Click on \u201cInsights\u201d.<\/li><li>Scroll down and click on \u201cYour Audience\u201d.<\/li><li>Click on \u201cSee All\u201d.<\/li><\/ul>\n\n\n\n<p><strong>To check insights on Twitter:&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"249\" height=\"202\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-1.png\" alt=\" potential customers business marketing advertising strategy world\u2019s population potential audience\" class=\"wp-image-671\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-1.png 249w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-1-185x150.png 185w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li>To check the analytics of a tweet, go to it and look for the <strong>graph icon <\/strong>on the far-right.&nbsp;<\/li><li>When you hover the cursor over the graph icon, it should say \u201cAnalytics\u201d.&nbsp;<\/li><li>Click on the icon.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>To check insights on Facebook:&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-1024x1024.png\" alt=\"company news research brands promotional campaigns business payments brand message\" class=\"wp-image-670\" width=\"256\" height=\"256\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-1024x1024.png 1024w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-300x300.png 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-150x150.png 150w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image-768x768.png 768w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/04\/image.png 1200w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li>Go to your brand\u2019s profile page.<\/li><li>On the left side of the screen, scroll down until you see the \u201c<strong>Manage Page<\/strong>\u201d option.<\/li><li>Click on the Manage Page option and then click on \u201c<strong>Insights<\/strong>\u201d.&nbsp;<\/li><li>If you\u2019d like to see more detailed analytics related to specific audiences, you can scroll down and click on \u201c<strong>People<\/strong>\u201d.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Can_Provide_Customer_Service\"><\/span>It Can Provide Customer Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Having an active presence on social media as a brand can be a great way to provide quick and effective customer service. People who may have trouble with a product of yours may come straight to your social media page.&nbsp;<\/p>\n\n\n\n<p>You can use this to troubleshoot their problems and provide customer satisfaction in an efficient way.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/A2SeKCCqTMHZITsKFz-FnYWCnGceKxyxI92luUvuKV-rDmv0Z3MsWVdb6NFybdTHvTjZy37UH8YBcd7khJRPVggdP_y0nkfuuWI0sp1aL6JiFtuz-u-ce_VOIa2NFiD8wnedvZ5Y\" alt=\" successful ranking more inbound traffic digital era target audience incredible benefits thought leadership\" \/><\/figure>\n<\/div>\n\n\n<p>This, again, makes your customers feel valued. That\u2019s because when they post comments and problems on your social media pages, they don\u2019t receive an automatic computerized reply. Rather they receive a well-thought-out helpful message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_Can_Use_It_to_Drive_Traffic\"><\/span>You Can Use It to Drive Traffic&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you have an online store or a website that you use to publicize your brand, your social media channels can do wonders for your traffic. You can use your social media presence and following to direct traffic to your website with ease.&nbsp;<\/p>\n\n\n\n<p>If you have purchase options available on your website, then it can lead to easy conversions as well.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/KrQjou8NJXt0fL-Vuxvr26r7fmpvQVEylCyfJ-Z-zrkCVA5cr2-xRsrKNbASgvEEDzYi7tLbVTrToLZrsELXoNMsfG2_pdg0YMLI8N-WPPgUra-izKyMBLZV54INdCdgg8HDjqZj\" alt=\"user generated content distribute content loyal customer base service channels digital marketing strategy\" \/><\/figure>\n<\/div>\n\n\n<p>All you really need to do is advertise your website within posts you make on your social media pages. If you post video content, make sure to highlight how your audience can find the best deals or the most convenient way to order your product on your website.&nbsp;<\/p>\n\n\n\n<p>Make sure to <strong>include <\/strong>the link to your website within all or majority of the posts that you make. It can also be a good idea to have the link within the <strong>bio <\/strong>of your social media pages.&nbsp;<\/p>\n\n\n\n<p>It can be difficult to fit the link into the bio, depending on the social media platform you use. This is because most if not all of them, have a <strong>character limit <\/strong>for the bio. If you add a long external link to the bio, you may not have enough room to write the actual description.&nbsp;<\/p>\n\n\n\n<p>An easy way to solve this issue is to use a URL shortener.<\/p>\n\n\n\n<p><strong><em>To shorten your link through <\/em><\/strong><a href=\"http:\/\/pixelfy.me\"><strong><em>Pixelfy<\/em><\/strong><\/a><em>, register an account and log in.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image.png\" alt=\"gather customer feedback landing pages new brand identity customer satisfaction initial smart goal landing page promotional calendar\" class=\"wp-image-652\" width=\"234\" height=\"234\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image.png 935w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-300x300.png 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-150x150.png 150w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-768x768.png 768w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"http:\/\/pixelfy.me\" style=\"border-radius:4px;background-color:#f775ea\">SIGN UP FOR FREE TRIAL<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p><strong><em>Step 1: <\/em><\/strong><em>After you log in, you will go to the <\/em><strong><em>dashboard page.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p><em>At the dashboard, you can check out the analytics from previous shortened links. This can be useful for analytics from your social media marketing campaigns.&nbsp;<\/em><\/p>\n\n\n\n<p><em>You can also see the URL shortener box at the top part of the page.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/lV10HeKA6eZCLixNQSIeRTD_zlCguY0IesjOaFmWOsIX9OnPGQK0SL9ge-_7hNLQ7DeFISKAgAvvYG16Q95MxszBCmVFCOgAEP05f2akeqPz0_SE6xIO-wMIp1ztz8clryXx8HBu\" alt=\"user generated content custom audience brand\u2019s story search engine website traffic  two way communication\" \/><\/figure>\n<\/div>\n\n\n<p><strong><em>Step 2: <\/em><\/strong><em>To get a shortened URL of the landing page of your website or the store gallery for your online store page, copy its link and paste it into the URL shortener box.&nbsp;<\/em><\/p>\n\n\n\n<p><em>As soon as you paste the link into it, you\u2019ll be taken to the next page. If you don\u2019t get taken to the next page, just click on the <\/em><strong><em>\u201cShorten\u201d <\/em><\/strong><em>box as shown below.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/N8R5NYoOvqhVptFfWh5FXvMusI4ZVyKCGC3pXXYLQy20HnWySCASJTuLO32HsIsQNb5t9hXdD11hiSeI862NLgy4KKqZp0_HqEd8yl75yo9EXjcqAPvbCJnfhaPfx-IF_Upwjp-6\" alt=\"social channels over half target audiences thought leader new audiences business social posts\" \/><\/figure>\n<\/div>\n\n\n<p><strong><em>Step 3: <\/em><\/strong><em>You\u2019ll receive the shortened URL on the next page. You can copy it and use it in all of the bios and posts that you make on your social media pages.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/aR-7dHIyq2SGZdZLrSUXdkwy9ySmu_GEVWQ82MfqFJoa1K-ciIA2nKZvzCzN2_vn_QIKM8a9xNBbBync3luNIMOmIaaLzJtHgy_hQqcaQbN6WzP6J0pJ1Yj-8DfQAePVihnPhVHk\" alt=\"business thought leadership important aspects business wide audience business  social account\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Its_Highly_Cost-Efficient\"><\/span>It\u2019s Highly Cost-Efficient<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are really not a lot of costs when it comes to marketing your brand on social media.&nbsp;<\/p>\n\n\n\n<p>The costs only go up if you don\u2019t want to do it yourself and would like to hire a social media marketer for your company. However, we recommend that you should do that only if your company can really afford to.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re a newer venture that is just getting on its feet, it would be much better for you to craft social media campaigns yourself. Take time to do some research on how effective campaigns are composed.&nbsp;<\/p>\n\n\n\n<p>Organic social media marketing campaigns virtually cost no money to run and compose. You can optionally get a <strong>social media marketing tool <\/strong>that can help you compose campaigns in a more effective way.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/sbt1ZKQAjGCCU1j4PZFKYIyt8BkAD8INuxABC-kFsoztHUXg7q9U9_-8NpXGScn8sEyGBsJucJVbesPzLBzqPUxEGYuAjcFCCvrGzpAZZfOZxaR6Hxtrw2faGA5anN-EuZ8whCIP\" alt=\"more audience business inbound traffic business digital era business brand loyalty\" \/><\/figure>\n<\/div>\n\n\n<p>Social media marketing tools also help you keep track of the analytics and statistics generated from your campaigns. It\u2019s a good idea to keep an eye on these metrics while you run your campaigns.&nbsp;<\/p>\n\n\n\n<p>That way, if your campaigns are not going the way you want them to, you can make adjustments in real-time to ensure you get the numbers you need.&nbsp;<\/p>\n\n\n\n<p>A typical social media marketing tool can cost you anywhere from <strong>$25 <\/strong>to <strong>$100. <\/strong>That\u2019s not a lot when you consider the amount of value you will get with the help of the tool.<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2ffee;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>There is an option of doing affiliate marketing using social media, check out how to do that <a href=\"https:\/\/pixelfy.me\/blog\/what-is-affiliate-marketing\/\">here<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up%E2%80%A6\"><\/span>Wrapping Things Up\u2026&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As you can see, <strong>social media marketing <\/strong>is definitely worth the time, and you\u2019re heavily missing out if you\u2019re not taking advantage of it.&nbsp;<\/p>\n\n\n\n<p>It\u2019s cost-effective, it can help you reach specific audiences, and it\u2019s fairly easy to implement as well.&nbsp;<\/p>\n\n\n\n<p>If you have any more questions or doubts about why social media marketing is important, please <a href=\"https:\/\/pixelfy.me\/blog\/\">reach out to us<\/a> in the comments section below.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may be wondering, why is it important for a company to identify social media marketing goals? It is because of the large audience. This post highlights&#8230;<\/p>\n","protected":false},"author":3,"featured_media":708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[35,26],"tags":[83,84,85,86,87,88],"class_list":["post-707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","category-marketing","tag-why-do-companies-use-social-media-marketing","tag-build-brand-awareness","tag-create-discussions","tag-provide-customer-service","tag-use-it-to-drive-traffic","tag-its-highly-cost-efficient"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/comments?post=707"}],"version-history":[{"count":11,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/707\/revisions"}],"predecessor-version":[{"id":1304,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/707\/revisions\/1304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media\/708"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media?parent=707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/categories?post=707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/tags?post=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}