{"id":810,"date":"2022-03-16T18:11:54","date_gmt":"2022-03-16T18:11:54","guid":{"rendered":"https:\/\/pixelfy.me\/blog\/?p=810"},"modified":"2022-05-26T12:55:32","modified_gmt":"2022-05-26T12:55:32","slug":"how-to-create-a-brand-kit","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/blog\/how-to-create-a-brand-kit\/","title":{"rendered":"How to Create a Brand Kit? &#8211; In-Depth Guide with FAQs, Tips, &amp; More"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-brand-kit\/#What_Is_a_Brand_Kit\" >What Is a Brand Kit?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-brand-kit\/#The_Different_Types_of_Brand_Kits_for_Your_Brand_Identity\" >The Different Types of Brand Kits for Your Brand Identity&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-brand-kit\/#Digital_Booklets\" >Digital Booklets&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-brand-kit\/#Printed_Booklets\" >Printed Booklets&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-brand-kit\/#Shared_Libraries_and_Templates\" >Shared Libraries and Templates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-brand-kit\/#How_to_Create_a_Brand_Kit_Step-by-Step_Guide\" >How to Create a Brand Kit (Step-by-Step Guide)&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-brand-kit\/#Step_1_Identify_Your_Target_Audience_and_Research_Them\" >Step 1: Identify Your Target Audience and Research Them&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-brand-kit\/#Step_2_Design_Your_Logo\" >Step 2: Design Your Logo&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-brand-kit\/#Step_3_Define_Your_Color_Palette\" >Step 3: Define Your Color Palette&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-brand-kit\/#Step_4_Define_Your_Fonts_and_Typefaces\" >Step 4: Define Your Fonts and Typefaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-brand-kit\/#Step_5_Add_Any_Miscellaneous_Rules\" >Step 5: Add Any Miscellaneous Rules&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pixelfy.me\/blog\/how-to-create-a-brand-kit\/#Wrapping_Things_Up%E2%80%A6\" >Wrapping Things Up\u2026&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Many people will tell you that in order to create an effective brand, you have to be cohesive and consistent.&nbsp;<\/p>\n\n\n\n<p>What that essentially means is that all of your content, messaging and branding should mesh together properly. That\u2019s how you create a recognizable brand.&nbsp;<\/p>\n\n\n\n<p>A <strong>brand kit <\/strong>is something that you can construct which can help keep your brand identity unified and cohesive.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2fcff;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"has-text-align-left wp-block-heading\"> Quick Summary <\/h4>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" \/>\n\n\n\n<p>In this post, we will discuss:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What a brand kit is<\/li><li>The different types of brand kits<\/li><li>How to create a brand kit<\/li><\/ul>\n\n\n\n<p>So without further ado, let\u2019s get started.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_a_Brand_Kit\"><\/span>What Is a Brand Kit?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A brand kit can be described as a concise, clear, and digestible template or guide to your brand\u2019s visual identity. When you <a href=\"https:\/\/pixelfy.me\/blog\/branding\/create\/\">create<\/a> posts for social media or compose emails, you will refer to the brand kit for an easy understanding of what to use.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2ffee;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em>We\u2019ve mentioned time and time again across different posts how you have to be consistent throughout all channels of <a href=\"https:\/\/pixelfy.me\/blog\/branding\/\">branding<\/a>.\u00a0<\/em><\/p>\n\n\n\n<p><em>A <\/em><strong><em>brand kit<\/em><\/strong><em> is something that can help you immensely to keep everyone in your team on the same page.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><strong>Some of the aspects that a brand identity kit may contain include:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Brand colors&nbsp;<\/li><li>Brand fonts&nbsp;<\/li><li>Brand message<\/li><li>Visual assets&nbsp;<\/li><li>Branding assets&nbsp;<\/li><li>Brand guidelines&nbsp;<\/li><li>Branded templates for emails, social media posts, etc.&nbsp;<\/li><\/ul>\n\n\n\n<p>And much more.&nbsp;<\/p>\n\n\n\n<p>They are typically designed to be <strong>PDFs <\/strong>so that they can easily be read through electronic devices and also can be printed out if needed.&nbsp;<\/p>\n\n\n\n<p>You can choose to only share your brand identity kit with your team or you can share it with collaborators as well so they can help promote your brand.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/R3iBHxZWW9iUfyVRB7zscrnkN-AkE2faEX4y6W31dpmpQ7s6HZatZAlNsb0DyL9hK7zLsX2Z5c5CmWy6n3qsExKkBVUvM--LPDEJYIgWbLRMRunG2OArvseSkAydcNbv-UmiNeCp\" alt=\"netflix\u2019s brand kit own brand kit brand elements on brand consistent create\" \/><\/figure>\n<\/div>\n\n\n<p>Some brands even make their brand kits public so that their audience can also chime in and help promote their consistent branding.&nbsp;<\/p>\n\n\n\n<p>An example of this is Spotify which has its branding kit public. This ensures people who want to integrate Spotify into their apps can do so while keeping Spotify\u2019s branding consistent.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Different_Types_of_Brand_Kits_for_Your_Brand_Identity\"><\/span>The Different Types of Brand Kits for Your Brand Identity&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The type of brand kit you decide to have will depend on the type of business you want to run and what your most used marketing channels are.&nbsp;<\/p>\n\n\n\n<p><strong>The different types of brand identity kits include:&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital_Booklets\"><\/span>Digital Booklets&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By far, the most common types of branding kits are digital booklets that are typically in <strong>PDF <\/strong>format.&nbsp;<\/p>\n\n\n\n<p>They can be shared digitally among your employees so that they have all-time access to your company\u2019s brand assets. This will ensure that any marketing content they generate has the same aesthetics as the rest of your company\u2019s content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Printed_Booklets\"><\/span>Printed Booklets&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are becoming less common in today\u2019s digital age but they can also be extremely useful for traditional forms of marketing.&nbsp;<\/p>\n\n\n\n<p>A printed booklet could essentially be the same as a digital booklet in terms of the content inside of it. For example, it can have information related to fonts, colors, and logos that you should use within your marketing content.&nbsp;<\/p>\n\n\n\n<p>The only difference is that it would be a physical printed booklet rather than a digital one.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shared_Libraries_and_Templates\"><\/span>Shared Libraries and Templates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>PDFs can work as a good reference point for people who work on your marketing content. However, it can still be difficult and time-consuming to replicate the brand image just from reference.&nbsp;<\/p>\n\n\n\n<p>A great solution to this is to have visual templates and shared libraries that people can just use for their marketing content. These templates would have all the visual elements and you can just add information to them depending on what the purpose of it is.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Brand_Kit_Step-by-Step_Guide\"><\/span>How to Create a Brand Kit (Step-by-Step Guide)&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you know what a brand kit is, it\u2019s time to make one for yourself.&nbsp;<\/p>\n\n\n\n<p>Naturally, just like with most aspects related to building a brand, you have to plan everything and do the appropriate research for it first.&nbsp;<\/p>\n\n\n\n<p><strong>Before you develop a brand identity kit, <\/strong>you need to have a firm grip on what your brand\u2019s visual identity actually is. This means that\u2019s something you\u2019ll have to define thoroughly before you actually build your own brand kit.&nbsp;<\/p>\n\n\n\n<p>Once you have a strong visual identity defined, you can use it to populate different sections of the brand kit.&nbsp;<\/p>\n\n\n\n<p><strong>Here\u2019s how you start:&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Identify_Your_Target_Audience_and_Research_Them\"><\/span>Step 1: Identify Your Target Audience and Research Them&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/VyM4AyakX86mMbP8QiTIUNxHx8fdwpVuLj6pcKReeIx_XCkhCkArrPnW_8GvwdcuXtFyn5wEdDSnpIw8GUL4aYnRUcfnN50KApX-ZaQL8JGNzAnC-pUlPJb7Hr-LwA0TutkPc_96\" alt=\"internal teams website create graphics templates elements color palettes team member\" \/><\/figure>\n<\/div>\n\n\n<p>We\u2019ve talked at length in many posts about how branding starts with the audience. That\u2019s the first thing you should think about and research when you want to work on branding.&nbsp;<\/p>\n\n\n\n<p>To check out a detailed method on how to identify your target audience, you can check out our post on <a href=\"https:\/\/pixelfy.me\/blog\/how-to-build-a-brand\/\">how to build a brand.<\/a><\/p>\n\n\n\n<p>Once you\u2019ve identified your audience or audience segments, spend some time researching their behaviors, habits, and interests.&nbsp;<\/p>\n\n\n\n<p>Thus, you can begin to think of ideas on what type of color palette and visual attributes would resonate best with them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Design_Your_Logo\"><\/span>Step 2: Design Your Logo&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is one of the first things that a customer comes into contact with when they first interact with your brand. Hence, you need to put in the appropriate time and effort to ensure your logo stands out from the crowd.&nbsp;<\/p>\n\n\n\n<p>Your logo should be <strong>unique <\/strong>and <strong>identifiable <\/strong>while also communicating some idea of what your brand is all about.&nbsp;<\/p>\n\n\n\n<p><strong>For your brand kit<\/strong>, it\u2019s a good idea to have several different versions of your logo that you can use in different places.&nbsp;<\/p>\n\n\n\n<p><em>For example, you may have a simple logo for social media profile pictures but have a logo with a wordmark for the social media profile banners.&nbsp;<\/em><\/p>\n\n\n\n<p>Having this as a brand kit feature can be extremely useful to anybody that uses it. It will ensure that you remain a consistent brand while also your marketing content is well-optimized.&nbsp;<\/p>\n\n\n\n<p>You can also <strong>use your brand kit <\/strong>to define the rules for using the logo and what are some things that should never be done with it.&nbsp;<\/p>\n\n\n\n<p><strong>Some rules you can define include:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What the image size should be for different types of pages and websites.&nbsp;<\/li><li>What should be done if the logo is on a colored background.&nbsp;<\/li><li>What variations should be used in which places?<\/li><\/ul>\n\n\n\n<p>And much more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Define_Your_Color_Palette\"><\/span>Step 3: Define Your Color Palette&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/kbv66sA05O6Mfo2FR-OI5KpQeXElbrcKKfT340K4ExwIXXKBfUS8zuRJFSvBXN0bfabQKQqBCBcWyfaIqDsT4SvTmhaeabCxk_-CQSP9skVASIya_fMqI8FcsvElj5cN8l9jUkRP\" alt=\"logos body copy company test drive templates graphics creating customers canva pro\" \/><\/figure>\n<\/div>\n\n\n<p>Some would argue that this should come before you define a logo and the fact of the matter is that they\u2019re interchangeable.&nbsp;<\/p>\n\n\n\n<p>This is because you don\u2019t define a logo in a vacuum. You have to define it while keeping the color palette in mind. Hence, we would recommend that you define the color palette and the logo for your brand at the same time.&nbsp;<\/p>\n\n\n\n<p>To figure out the brand colors you will use for marketing material, you will have to once again look toward your audience.&nbsp;<\/p>\n\n\n\n<p><strong>Your audience needs to be at the forefront of this decision because they are the ones who will interact with your visual content.&nbsp;<\/strong><\/p>\n\n\n\n<p>Hence, you have to study them and figure out what type of colors would be most appealing to them.&nbsp;<\/p>\n\n\n\n<p>This will depend a lot on who your target demographic is and what type of product or service you wish to sell to them.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-background\" style=\"background-color:#e2ffee;color:#292d34\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><em><em><em>For example, if you want to sell women\u2019s perfumes, then your color palette may have muted colors with sophisticated tones; Maybe different shades of pink and colors that evoke a sense of style.&nbsp;<\/em><\/em><\/em><\/p>\n\n\n\n<p><em><em><em>On the other hand, if you want to sell energy drinks, then your colors might be a lot more poppy and flashy.&nbsp;<\/em><\/em><\/em><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Once you have defined the color palette for your brand, you can use the brand kit to define its use.&nbsp;<\/p>\n\n\n\n<p>Your brand palette may have been defined but there\u2019s a high chance your employees and different people in your team may not know how to use it.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll need to think about the same types of questions and rules you thought about for your logo. <strong>Always remember that these rules can be changed.&nbsp;<\/strong><\/p>\n\n\n\n<p>As you run into issues with marketing content, you can use it as an opportunity to redefine your brand guidelines and ensure your team stays on track.&nbsp;<\/p>\n\n\n\n<p>Your brand kit ensures that people are consistent with your brand assets and use them in a cohesive manner.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Define_Your_Fonts_and_Typefaces\"><\/span>Step 4: Define Your Fonts and Typefaces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The type of typography you use for a brand can play a huge role in how different audience segments perceive you.&nbsp;<\/p>\n\n\n\n<p>To start off, you have to stick to one basic rule at all times: Use fonts that are clear and easy to read. You don\u2019t want your target market squinting every time they see any of your brand fonts.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/yyE55epaxhurvOVlHDywUay0riiUs-lfhfxuNji8HLAjHHvz9IOEJLLHZ-HJ-UFt7KE6kTrXMMIBqFXi84uB73a2wCqiBSnZkFkPTu-WplsEqh21gazh8ghM4sc3IYbxYoAU9hHc\" alt=\"logos company graphics templates creating customers world create new design font\" \/><\/figure>\n<\/div>\n\n\n<p>Let\u2019s be real, they won\u2019t even take the time to squint if they see your visual assets on social media. Instead, they\u2019ll just scroll right on by.&nbsp;<\/p>\n\n\n\n<p>Next, you need to figure out what type of emotion you want to evoke from the audience with your fonts. This will depend on how you want your brand to be perceived.&nbsp;<\/p>\n\n\n\n<p>Some fonts are fun and quirky while others can be elegant and sophisticated. It\u2019s up to you to figure out what type of mood you want to go for.&nbsp;<\/p>\n\n\n\n<p>We recommend that you should stick to only a few fonts. Ideally, your brand should have <strong>1 primary font <\/strong>and <strong>1 to 2 secondary fonts.&nbsp;<\/strong><\/p>\n\n\n\n<p>Again, your branding kit can lay down the brand guidelines as to how the marketing team is supposed to use these fonts and where.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Add_Any_Miscellaneous_Rules\"><\/span>Step 5: Add Any Miscellaneous Rules&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you have any additional rules or tips you want to provide for the ease of your marketing team, you can add them to your brand kit as well.&nbsp;<\/p>\n\n\n\n<p>An example of such a rule could be if you want the marketing team to shorten URLs every time they share a link to your website on social media.&nbsp;<\/p>\n\n\n\n<p><strong><em>To shorten your link through <\/em><\/strong><a href=\"http:\/\/pixelfy.me\"><strong><em>Pixelfy<\/em><\/strong><\/a><em>, register an account and log in.&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image.png\" alt=\"gather customer feedback landing pages new brand identity customer satisfaction initial smart goal landing page promotional calendar\" class=\"wp-image-652\" width=\"234\" height=\"234\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image.png 935w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-300x300.png 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-150x150.png 150w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-768x768.png 768w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"http:\/\/pixelfy.me\" style=\"border-radius:4px;background-color:#f775ea\">SIGN UP FOR FREE TRIAL<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p><strong><em>Step 1: <\/em><\/strong><em>After you log in, you will be at the dashboard page. The URL shortener box is present at the top of the page.&nbsp;<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/ifxi754El9jxgjNpx5VeT1rCQNORdK-K4M72oxjr3Vo5ex6mH9W4n5eBMiPHGyUt0ClIPH7PLNUEa6UcmDrzetDW2zOYUGGIHyKk7NyFy7SP1EBGtEJJt4sFyAZCczpCiehpJnVW\" alt=\"logos company graphics created customers store tools companies access examples\" \/><\/figure>\n<\/div>\n\n\n<p><strong><em>Step 2: <\/em><\/strong><em>&nbsp;Copy the link you want to shorten and paste it into the URL shortener box. Click the <\/em><strong><em>\u201cShorten\u201d <\/em><\/strong><em>button.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/LNmB-nLCEXA0_7_01lDpaQ-chPd8QMLmDNjpamHjlu0DndPVbMMfPsdrk5jkGIN6iIVt0ewk3-rxRLQOLDKkj3jtW1ykAiY3ea7PTjjJcai9zsI2QUSALUKCnw-Sbq4zP1_6FOnf\" alt=\"logos created store new content tools examples on brand\" \/><\/figure>\n<\/div>\n\n\n<p><strong><em>Step 3: <\/em><\/strong><em>You will receive the shortened link on the next page that you can use anywhere for your marketing content. <\/em><em><br><\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/YZpcr56FZbkj4uL7NAjD_07BUpP8uP_hQ_gTY6LZSuf1chQsYH9F4jpFdwcBUiU4bTpFcaYxYbdztfkLXCLdlXkaLIjuqgik7yTPCCwDvHXL3e9PqKtfkw9lgBViQmXvKzaoAX1P\" alt=\"font visuals font companies designer customer experiences secondary colors\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up%E2%80%A6\"><\/span>Wrapping Things Up\u2026&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>That\u2019s how you create your very own brand kit (also known as a brand identity kit).&nbsp;<\/p>\n\n\n\n<p>A brand kit is not something that\u2019s an essential requirement but we do recommend making your own brand kit if you\u2019re a new business owner. This is especially true if you have multiple people working on your marketing.&nbsp;<\/p>\n\n\n\n<p>If you have any more questions, let us know in the comments below. <\/p>\n\n\n\n<p>Want to know more about Branding, check out our <a href=\"https:\/\/pixelfy.me\/blog\/branding\/create\/\">blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many companies have a brand kit with different components. When you start a new brand, you may ask yourself what is a brand kit? It includes things related to&#8230;<\/p>\n","protected":false},"author":3,"featured_media":811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[40,36],"tags":[121,122,123,124,125],"class_list":["post-810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-create","category-branding","tag-what-is-a-brand-kit","tag-the-different-types-of-brand-kits-for-your-brand-identity","tag-how-to-create-a-brand-kit","tag-identify-your-target-audience","tag-design-your-logo"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/comments?post=810"}],"version-history":[{"count":7,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/810\/revisions"}],"predecessor-version":[{"id":1339,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/810\/revisions\/1339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media\/811"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media?parent=810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/categories?post=810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/tags?post=810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}