{"id":944,"date":"2022-04-30T16:21:57","date_gmt":"2022-04-30T16:21:57","guid":{"rendered":"https:\/\/pixelfy.me\/blog\/?p=944"},"modified":"2022-05-26T12:11:36","modified_gmt":"2022-05-26T12:11:36","slug":"7-painfully-obvious-reasons-why-most-marketers-fail-at-influencer-marketing","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/blog\/7-painfully-obvious-reasons-why-most-marketers-fail-at-influencer-marketing\/","title":{"rendered":"7 Painfully Obvious Reasons Why Most Marketers Fail at Influencer Marketing? &#8211; 7 Top Reasons, Pro Tips, FAQs, &amp; More"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pixelfy.me\/blog\/7-painfully-obvious-reasons-why-most-marketers-fail-at-influencer-marketing\/#7_Common_Mistakes_Brands_Make_During_Influencer_Marketing_Campaigns\" >7 Common Mistakes Brands Make During Influencer Marketing Campaigns<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pixelfy.me\/blog\/7-painfully-obvious-reasons-why-most-marketers-fail-at-influencer-marketing\/#1_Poor_Influencer_Choices\" >1. Poor Influencer Choices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pixelfy.me\/blog\/7-painfully-obvious-reasons-why-most-marketers-fail-at-influencer-marketing\/#2_Mediocre_Influencer_Relationship_Management\" >2. Mediocre Influencer Relationship Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pixelfy.me\/blog\/7-painfully-obvious-reasons-why-most-marketers-fail-at-influencer-marketing\/#3_Sub-Par_Influencer_Content_Creation\" >3. Sub-Par Influencer Content Creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pixelfy.me\/blog\/7-painfully-obvious-reasons-why-most-marketers-fail-at-influencer-marketing\/#4_Poorly_Defined_Influencer_Marketing_Campaign_Goals\" >4. Poorly Defined Influencer Marketing Campaign Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pixelfy.me\/blog\/7-painfully-obvious-reasons-why-most-marketers-fail-at-influencer-marketing\/#5_High_Numbers_are_Not_Always_Better\" >5. High Numbers are Not Always Better&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pixelfy.me\/blog\/7-painfully-obvious-reasons-why-most-marketers-fail-at-influencer-marketing\/#6_Poor_Communication\" >6. Poor Communication&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pixelfy.me\/blog\/7-painfully-obvious-reasons-why-most-marketers-fail-at-influencer-marketing\/#7_Mediocre_or_Unsatisfactory_Assets\" >7. Mediocre or Unsatisfactory Assets<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pixelfy.me\/blog\/7-painfully-obvious-reasons-why-most-marketers-fail-at-influencer-marketing\/#Wrapping_Things_Up%E2%80%A6\" >Wrapping Things Up\u2026<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><em>In today\u2019s digital age, influencer marketing tends to yield<\/em><strong><em> <\/em><\/strong><a href=\"https:\/\/mediakix.com\/influencer-marketing-resources\/influencer-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><strong><em>between $5.20 and $6.50<\/em><\/strong><\/a><em> in revenue for every one dollar that\u2019s spent.<\/em><\/p>\n\n\n\n<p>Due to its apparent success rate, many marketers tend to jump into influencer marketing without the proper knowledge on how to make it work.&nbsp;<\/p>\n\n\n\n<p>Remember that while influencer marketing is powerful, you need to know how to go about it if you want it to yield fruitful results.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2fcff;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-left wp-block-heading\">Quick Summary<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" \/>\n\n\n\n<p>In this post, we\u2019ll go over <strong>7 common mistakes <\/strong>that brands make when they enter into a collaboration with an influencer.&nbsp;<\/p>\n\n\n\n<p>Not only will we provide insight into why these mistakes happen, we will also discuss what can be done to correct them.&nbsp;<\/p>\n\n\n\n<p>So without further ado, let\u2019s get started.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Common_Mistakes_Brands_Make_During_Influencer_Marketing_Campaigns\"><\/span>7 Common Mistakes Brands Make During Influencer Marketing Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/mediakix.com\/influencer-marketing-resources\/influencer-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><em>Over 85% of marketers<\/em><\/a><em> in today\u2019s digital age employ some type of influencer marketing tactics in their <a href=\"https:\/\/pixelfy.me\/blog\/marketing\/\">marketing<\/a> efforts.\u00a0<\/em><\/p>\n\n\n\n<p>This is because influencer marketing is currently one of the most cost-efficient and effective ways to find an audience. It can help you with brand recognition as well as <a href=\"https:\/\/pixelfy.me\/blog\/how-does-influencer-marketing-affect-the-way-consumers-make-decisions\/\">customer conversion<\/a>.\u00a0<\/p>\n\n\n\n<p>However, what many new brand owners forget to take into account is the fact that there is a <strong>method to the madness. <\/strong>You can\u2019t just hire an influencer to promote a brand and expect to have a large customer base by the end of the week.&nbsp;<\/p>\n\n\n\n<p><strong>When influencer partnerships fail, it\u2019s more commonly because the brand owners and managers failed in one or more of their duties.<\/strong><\/p>\n\n\n\n<p>Let\u2019s take a look at what some of these duties are and what you can do to ensure your <a href=\"https:\/\/pixelfy.me\/blog\/marketing\/influencer\/\">influencer marketing<\/a> program succeeds:\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Poor_Influencer_Choices\"><\/span>1. Poor Influencer Choices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the early days of influencer marketing, it was considered more of a \u201cnovelty\u201d act; A new and quirky way to market your product. However, at this point, it\u2019s become more of a crucial part of most marketing campaigns.&nbsp;<\/p>\n\n\n\n<p>Now, influencer marketing is present across all sorts of different social media platforms such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook<\/li><li>Twitter<\/li><li>Instagram<\/li><li>Snapchat<\/li><li>Pinterest<\/li><li>Tiktok<\/li><li>LinkedIn<\/li><\/ul>\n\n\n\n<p>And many more.&nbsp;<\/p>\n\n\n\n<p>Not only that but influencers are now present in all sorts of different fields and niches. You can find all sorts of different influencers today with their own sets of beliefs, values, aspirations, and goals to choose from.<\/p>\n\n\n\n<p><strong>Since you have so many choices as a brand owner now, it can be quite easy to make the wrong choice.<\/strong><\/p>\n\n\n\n<p>Many newer entrepreneurs tend to give very little time to <strong>influencer research <\/strong>to determine what type of influencer would be best for them. They don\u2019t realize how important it is for them to share the same core concepts and beliefs.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><em>An extreme example of this could be a brand that sells premium aged meats getting into a collaboration with a vegan influencer.&nbsp;<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/yNnkOm1cRHox8KKvFbPh5QaQi5ccT2TyznYKuOvLjluc6deUMqa5FyBAy3Ic2NNM8z_ChVYnU9uTKPDb5Ct8sHifU4a1uvyIJZHPP5xGlmBOw4wG-dcq9PLyQh0Jmq8KpJtN-vfQ\" alt=\" influencer marketing fails influencer marketing fail marketing funnel influencer fails website traffic\" \/><\/figure>\n<\/div>\n\n\n<p>Naturally, you want to ensure that the influencer you want to partner with stands for the same core values and has similar goals. <strong>If you choose an influencer with conflicting goals, your campaigns are bound to fail.<\/strong><\/p>\n\n\n\n<p>Another example would be if you were to choose an influencer that has a massive following; However, that following typically consists of individuals that do not fall under your target audience.&nbsp;<\/p>\n\n\n\n<p>In this case, you would send your brand message to people that would have little to no interest in it at all.&nbsp;<\/p>\n\n\n\n<p>Other influencers may be popular but they might have a tendency to get wrapped up in controversies from time to time. Again, these influencers are also ones that you, as a brand manager or owner, should stay away from.&nbsp;<\/p>\n\n\n\n<p><strong>Make sure that you research and vet influencers you collaborate with very carefully.&nbsp;<\/strong><\/p>\n\n\n\n<p>Spend time to ensure that they are definitely worth collaborating with. Here are some things you should watch out for:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ensure that they create content or are in some way associated with your brand\u2019s specific niche or industry. This will ensure you have overlapping audiences.&nbsp;<\/li><li>Make sure that you use analytics and insight tools on every influencer you intend to collaborate with. That way, you will know if any of them have used any shady methods to fake their following.&nbsp;<\/li><li>Take a look at their history as an influencer. One red flag you should watch out for if they have a pattern of getting wrapped up in controversies.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Mediocre_Influencer_Relationship_Management\"><\/span>2. Mediocre Influencer Relationship Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you run an influencer campaign, it may seem like a one-and-done deal. However, the <a href=\"https:\/\/pixelfy.me\/blog\/10-reasons-why-influencer-marketing-is-the-next-big-thing\/\">best influencer<\/a> partnerships are ones that are long-term and are built over the course of many different campaigns.\u00a0<\/p>\n\n\n\n<p>When you run a single influencer marketing campaign with one influencer and just move on to the next, it doesn\u2019t do a whole lot for brand recognition.&nbsp;<\/p>\n\n\n\n<p>This is because as you constantly change influencers, their messaging is going to be slightly different from each other.&nbsp;<\/p>\n\n\n\n<p><strong>It\u2019s very important to stay consistent with your brand messaging. It\u2019s very difficult to maintain that consistency if you constantly change influencers.&nbsp;<\/strong><\/p>\n\n\n\n<p>Hence, you\u2019d be much better off as a brand if you picked a few influencers and cultivated long-term relationships with them. It\u2019s a much more reliable approach compared to conducting single digital marketing campaigns with different influencers.&nbsp;<\/p>\n\n\n\n<p>We <strong>highly recommend <\/strong>that if you have the resources to do it, you should have a separate team that\u2019s dedicated to managing influencer marketing.&nbsp;<\/p>\n\n\n\n<p>These would be individuals who would find and manage influencers that your brand collaborates with.&nbsp;<\/p>\n\n\n\n<p>Not only would they conduct the necessary research that we talked about above, they would also be responsible to nurture the relationship(s) with hired influencers. This will ensure that the influencers feel heard and you keep them on the right track.&nbsp;<\/p>\n\n\n\n<p><em>It\u2019s important to realize that the best social media influencer will be a person that truly respects and admires your brand.&nbsp;<\/em><\/p>\n\n\n\n<p><em>That\u2019s the only way to get them to truly engage themselves to endorse your brand and provide the brand messaging you want them to.&nbsp;<\/em><\/p>\n\n\n\n<p>If you want the influencers you collaborate with to respect you and work hard for you, you have to show them that you care.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/_q4Vy57R4_aSMqVH-GDuGsp35qO7C6OzzTa5S2yCqMP8jIeocRvacHJjdud3R-hTGs8ecYWPTFNBt7YumGJCgJ1M_tTWt_eOVWpCaQaQDeCJP484WWP8XmLAGQix-K8gy6hGYe6d\" alt=\"influencer marketing fails influencer marketing fail influencer fails business insider social media\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Your influencer managers should:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Conduct influencer research to find the right influencers for your brand.&nbsp;<\/li><li>Conduct influencer interviews to ensure they are the right fit for your brand.&nbsp;<\/li><li>Negotiate contracts and partnerships with influencers.&nbsp;<\/li><li>Plan and compose influencer campaigns that the influencers would run for your brand.&nbsp;<\/li><li>Provide creative input to the influencers to ensure that they stay in line with your brand\u2019s messaging. Please note that they should provide a reasonable degree of creative control to the influencers as well.&nbsp;<\/li><li>Aid any influencers that may run into any issues while they conduct influencer marketing campaigns for your brand.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Sub-Par_Influencer_Content_Creation\"><\/span>3. Sub-Par Influencer Content Creation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just like most other digital marketing efforts, influencer marketing also relies heavily on <strong>engaging content. <\/strong>High-quality content that provides genuine value to consumers is something that\u2019s essential for the success of your influencer marketing campaign.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><em>The most effective and memorable influencer campaigns don\u2019t consist of passing shoutouts or 10-second product placements.&nbsp;Instead, they\u2019d consist of engaging influencer content that naturally weaves the messaging of your brand into itself. It tells a story with your product (or service) that communicates unmet needs to potential consumers.&nbsp;<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>So, who\u2019s in charge of coming up with this engaging content? Is it the influencers you hire? Or is it you?&nbsp;<\/strong><\/p>\n\n\n\n<p>Actually, it\u2019s the both of you. While it\u2019s true that the majority of the content rests on the influencer\u2019s shoulders, you can give your creative input as well.&nbsp;<\/p>\n\n\n\n<p>Remember that you have to ensure that the content\u2019s messaging is similar to what your company\u2019s goals and ambitions are. You don\u2019t want values to collide.&nbsp;<\/p>\n\n\n\n<p><em>It\u2019s a good idea to provide influencers with as many tools as possible to make their jobs easier.<\/em><\/p>\n\n\n\n<p>An example of this would be <strong>visual assets <\/strong>and <strong>templates <\/strong>that they could use within their content to incorporate your brand. Not only would this save them time with content creation, but it would also ensure that your brand identity is kept consistent.&nbsp;<\/p>\n\n\n\n<p>Always remember that the influencer you collaborate with needs to have a thorough understanding of what your brand stands for.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><em>If the content is created without a thorough understanding of your brand\u2019s vision, goals and values, the campaign can fail miserably.&nbsp;<\/em><\/em><\/p>\n\n\n\n<p><em><em>Not only that but it could also risk damaging the image of your brand as well.&nbsp;<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>This is why the best way to collaborate with influencers is to provide them with guidelines and the tools they need. Once they have that, you can provide them with all the creative control they need.&nbsp;<\/p>\n\n\n\n<p>Once they create the content, you can suggest changes or adjustments that you may require for your brand image.&nbsp;<\/p>\n\n\n\n<p>After quality assurance, you can approve the influencer to publish that content to engage their audience.<\/p>\n\n\n\n<p><strong>In other words, when you create content with social media influencers, you must:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Research their audience and provide genuine insight into what type of content would interest them and make them want to check out your brand.<\/li><li>Trust insights that influencers give to you in terms of what type of content would resonate well with them.&nbsp;<\/li><li>Provide standards that you expect in terms of their content when it\u2019s being made to represent your brand.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Poorly_Defined_Influencer_Marketing_Campaign_Goals\"><\/span>4. Poorly Defined Influencer Marketing Campaign Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One way you can tell whether or not an influencer campaign is well-defined or not is to check out what its goals are.&nbsp;<\/p>\n\n\n\n<p>An effective influencer marketing campaign should have clearly defined and achievable goals. Without defined goals, you have no way to measure the success of the influencer campaign.&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t have a way to measure the effectiveness of the campaign, you won\u2019t be able to make changes on the fly. This is because you won\u2019t have any way to tell whether an adjustment is needed or not.&nbsp;<\/p>\n\n\n\n<p><strong>What types of goals can you define for your influencer campaigns?&nbsp;<\/strong><\/p>\n\n\n\n<p>Goals can be <strong>focused on sales <\/strong>or <strong>focused on brand awareness and engagement.&nbsp;<\/strong><\/p>\n\n\n\n<p>For the former, you can take metrics such as the number of sales, revenue earned, etc.&nbsp;<\/p>\n\n\n\n<p>For the latter, it can be the number of impressions, shares, and clicks that their posts have achieved over the course of the campaign.&nbsp;<\/p>\n\n\n\n<p>It\u2019s important to take some time to define your goals and also define the <strong>key performance indicators (KPIs) <\/strong>for those goals would be.&nbsp;<\/p>\n\n\n\n<p>You can provide these goals to your influencers so that they have a concrete number that they know they have to hit rather than an abstract explanation. Solid numbers are much more effective than a vague wishlist of campaign goals.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_High_Numbers_are_Not_Always_Better\"><\/span>5. High Numbers are Not Always Better&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One trap that many newer entrepreneurs fall into is they only choose to research and collaborate with influencers that have a high follower count. Many people feel that <strong>macro-influencers <\/strong>are always the right influencers for their brand.&nbsp;<\/p>\n\n\n\n<p>However, that is not always the case. Referring back to our previous point, the influencer you choose should be defined by your <strong>campaign goals.&nbsp;<\/strong><\/p>\n\n\n\n<p>That\u2019s another reason why it\u2019s important to have clearly defined goals: it can inform your decision on what type of influencer would be best for said campaign.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/32-3MAAlK1KRhugPwHPk5hJMw4R38M-WQ0HpiD0IrGrAFYOAy_Z6dUB1Wc8qDx7Y_Y24J-FQW-2DquFSf_Q82aldiG3ouAzBN1C1F2abc0Zmc1HtC6E8e-joSlGN0Ncu-mniy3Rc\" alt=\" social media experienced influencers wrong audience website traffic marketing goals\" \/><\/figure>\n<\/div>\n\n\n<p>If you are a <strong>new business owner <\/strong>or a <strong>small startup<\/strong> and you choose to collaborate with a <strong>macro-influencer, <\/strong>you may not find the results that you hope for. Not only that but it will also be an extremely expensive investment very early on for you.&nbsp;<\/p>\n\n\n\n<p>This is because while they do have a large follower base, a large majority of them won\u2019t be loyal to their particular personal brand.&nbsp;<\/p>\n\n\n\n<p>On the other hand, a <strong>micro-influencer <\/strong>will have a much tighter-knit community that trusts their endorsements and has respect for their opinions. Your newer brand would have a much better chance to find an audience with such an influencer.<\/p>\n\n\n\n<p><strong>Micro-influencers <\/strong>also won\u2019t cost you that much and will give you the liberty to develop a long-term relationship with them. Hence, as their following grows, your audience will grow alongside them.&nbsp;<\/p>\n\n\n\n<p><strong>Remember what we said earlier about long-term influencer relationships?&nbsp;<\/strong><\/p>\n\n\n\n<p>If you manage to nurture the relationship and turn it into a long-term one, you will develop a constant stream of people that will be introduced to your brand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Poor_Communication\"><\/span>6. Poor Communication&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We\u2019ve mentioned earlier in this post that the influencer\u2019s values and beliefs should be similar to what your brand stands for. In addition to that, you must also ensure that they have a <strong>thorough understanding <\/strong>of what your product or service is.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><em>They should know how it works, what its key features are, how one can buy it and everything else there is to know about it. To ensure this, it falls on you to explain what you\u2019re selling as clearly and extensively as possible.&nbsp;<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>When you brief your influencers, you have to ensure that they understand:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Goals&nbsp;<\/li><li>Expectations&nbsp;<\/li><li>Outcomes&nbsp;<\/li><\/ul>\n\n\n\n<p>Of the influencer campaign that you\u2019re about to run with them. Remember that you don\u2019t want any misunderstandings in terms of how your brand\u2019s message is delivered. This is why you must ensure that all bases are covered and both of you are on the same page.&nbsp;<\/p>\n\n\n\n<p><strong>Encourage the influencer to try your product or service out themselves.&nbsp;<\/strong><\/p>\n\n\n\n<p>If you\u2019ve done your research and chosen the correct influencer, chances are that they may even be genuinely interested in what you have to offer.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><em>If an influencer has personally interacted with your product or service, it can serve their content and make it more authentic.&nbsp;<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>It\u2019s a good idea to provide samples to influencers when you brief them so that they have some time to use your product before they develop content for it. It will help them a ton with their influencer marketing strategy and they\u2019ll appreciate it as well.&nbsp;<\/p>\n\n\n\n<p><strong>Some more questions you should address when you brief influencers include:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What kind of content will the influencer create?&nbsp;<\/li><li>Will they create their own visual assets or would they like you to provide them? If they create their own, would they be willing to give you some degree of creative control?&nbsp;<\/li><li>Will the content be a review? A simple product promotion? Or something different?&nbsp;<\/li><li>What needs to be included within the metadata such as the title and description of the content?&nbsp;<\/li><\/ul>\n\n\n\n<p>These are all questions you can discuss with your influencers to ensure you\u2019re all on the same page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Mediocre_or_Unsatisfactory_Assets\"><\/span>7. Mediocre or Unsatisfactory Assets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another fairly common problem we see among young and newer entrepreneurs is to reach out to influencers without being prepared.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#e2ffee;color:#292d34\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><em>Many influencer marketing campaigns don\u2019t fail because the influencer wasn\u2019t able to bring in an audience. Instead, they fail because the audience was indeed brought in and they were unimpressed by what they saw.&nbsp;<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Before you take any actions to incorporate influencer marketing to spread your positive brand image, make sure you have everything polished.&nbsp;<\/p>\n\n\n\n<p><strong>Some steps you should take before you contact an influencer include:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Thoroughly set up your website and ensure that everything works like it\u2019s supposed to. You don\u2019t want to frustrate potential customers with a buggy, slow or confusing UI.&nbsp;<\/li><li>Take extra time to set up a landing page that you will provide to the influencer that they can add within their social media post descriptions. This is the page their audience will be redirected to.&nbsp;<\/li><li>Ensure that your website is optimized for smartphones and tablets as well as computers. Remember that a large majority of consumers tend to scroll social media on their phones.&nbsp;<\/li><li>Set up payment options on your website to ensure that your customers don\u2019t have difficulty if they want to make a purchase. You\u2019ll lose customers if the payment process is unclear or annoying to perform.&nbsp;<\/li><li>Take time to set up all of your social media pages with pictures, posts, and descriptions of the product(s) and\/or service(s) that you sell. These posts should also have links to where people can make purchases from your brand.&nbsp;<\/li><li>Set up a process through which you can provide influencers with unique links to your landing pages that they can use. This will allow you to keep track of how much traffic a certain influencer brings in. You can do this with <a href=\"https:\/\/pixelfy.me\/\">Pixelfy<\/a>.&nbsp;<\/li><\/ul>\n\n\n\n<p>To track links through Pixelfy, you have to generate them first.&nbsp;<br><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image.png\" alt=\"social media minimize risk track sales lead generation right influencer youtube videos\" class=\"wp-image-652\" width=\"234\" height=\"234\" srcset=\"https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image.png 935w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-300x300.png 300w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-150x150.png 150w, https:\/\/pixelfy.me\/blog\/wp-content\/uploads\/2022\/03\/image-768x768.png 768w\" sizes=\"(max-width: 234px) 100vw, 234px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"http:\/\/pixelfy.me\" style=\"border-radius:4px;background-color:#f775ea\">SIGN UP FOR A FREE TRIAL<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p><strong><em>To shorten and generate your link through <\/em><\/strong><a href=\"http:\/\/pixelfy.me\"><strong><em>Pixelfy<\/em><\/strong><\/a><em>, register an account and log in.<\/em><\/p>\n\n\n\n<p><strong><em>Step 1: <\/em><\/strong><em>After you log in, you can generate shortened links through the <\/em><strong><em>fast shortener box <\/em><\/strong><em>at the top of the dashboard page.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/5OzXHFblUpv4APFqCJPbZibbUWMaF6y8jDmq-DODexa8mfSJ4017BitgS-ImXwX7chWTprwCiQ2lh3fOjLjuBsuaNUWSzznj0GZfEpPDw89wGEXljFPqMxmF0wMZLVOw66AV2r8P\" alt=\"social media minimize risk lose money all the details instagram post content sponsored posts\" \/><\/figure>\n<\/div>\n\n\n<p><strong><em>Step 2: <\/em><\/strong><em>The link can be to your landing page, online store, social media page, etc. Copy the link and paste it into the <\/em><strong><em>fast shortener box. <\/em><\/strong><em>Click the \u201c<\/em><strong><em>Shorten\u201d <\/em><\/strong><em>box.&nbsp;<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/7P2tGmWvH_YTyAnZ5VoFuEDBFEPPLxY7euexxs1EbzsLqnM9l9sNp-yin23mqgDYf7sk2fZ432lMSY4lfBySuIU-NKBEz9d1jp6JKExB2QhOJqnPcwr3Gnc3OXERxJKehJvMIgz5\" alt=\"business important factors many brands political issues free products run smoothly\" \/><\/figure>\n<\/div>\n\n\n<p><strong><em>Step 3: <\/em><\/strong><em>On the next page, you\u2019ll receive the shortened link that you can share with an influencer.&nbsp;<\/em><\/p>\n\n\n\n<p><em>To track insights, you can navigate back to the dashboard page.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/WaiT3oui-2DVTMSWvuVSlkrsYpvOOJt7TyR57ZR9k-DbqACs9vXfEswmTARpWtIkj8JapmB03oJuo_TIcF2UOUSyDRc4AN4C_6CHnkJjh-7ggVl0GTgL-hByPATfBBQ2cOWApMRL\" alt=\"platform strategy advertising platform businesses follower numbers fall short\" \/><\/figure>\n\n\n\n<p>These are just some examples but our point here is that <strong>your brand needs to be ready for an influencer campaign.&nbsp;<\/strong><\/p>\n\n\n\n<p>You want to cover all bases and ensure that every potential interaction that a consumer can have with your brand is properly set up.&nbsp;<\/p>\n\n\n\n<p>If, at any point, a consumer gets the impression that your brand is \u201cunpolished\u201d or \u201crough around the edges\u201d, it could dissuade them from a purchase.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Things_Up%E2%80%A6\"><\/span>Wrapping Things Up\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you\u2019ve gone through our post, we\u2019re sure that half of you think that these were extremely obvious. Well, yes. They are extremely obvious and we see newer brands make these mistakes every day.&nbsp;<\/p>\n\n\n\n<p>Usually, it occurs due to people rushing things and not taking the time to properly plan things out. Hence, before you enter into influencer marketing, step back a bit and take some time to form a proper plan.&nbsp;<\/p>\n\n\n\n<p>If you execute that plan well and avoid all the major pitfalls we\u2019ve highlighted above, your brand is sure to find a new audience through an influencer.&nbsp;<\/p>\n\n\n\n<p>If you have any more questions, please <a href=\"https:\/\/pixelfy.me\/blog\/\">reach out to us<\/a> in the comments section below.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guide has a complete list of the top 7 reasons why marketers fail at influencer marketing. Read this guide so you can avoid them from&#8230;<\/p>\n","protected":false},"author":3,"featured_media":945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[29,26],"tags":[145,146,147,148,149,150,151],"class_list":["post-944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer","category-marketing","tag-mediocre-or-unsatisfactory-assets","tag-poor-communication","tag-poorly-defined-influencer-marketing-campaign-goals","tag-sub-par-influencer-content-creation","tag-influencer-relationship-management","tag-poor-influencer-choices","tag-7-common-mistakes-brands-make-during-influencer-marketing-campaigns"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/comments?post=944"}],"version-history":[{"count":7,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/944\/revisions"}],"predecessor-version":[{"id":1310,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/posts\/944\/revisions\/1310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media\/945"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/media?parent=944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/categories?post=944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/blog\/wp-json\/wp\/v2\/tags?post=944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}