{"id":379,"date":"2020-04-07T01:30:00","date_gmt":"2020-04-07T01:30:00","guid":{"rendered":"http:\/\/localhost\/px\/blog\/key-listing-across-all-marketplaces\/"},"modified":"2022-02-16T15:33:33","modified_gmt":"2022-02-16T15:33:33","slug":"key-listing-across-all-marketplaces","status":"publish","type":"post","link":"https:\/\/pixelfy.me\/industry\/key-listing-across-all-marketplaces\/","title":{"rendered":"Key components of a great listing across all marketplaces"},"content":{"rendered":"<h3><em>\u201cSimplicity is the key to brilliance.\u201d<\/em> While Bruce Lee wasn\u2019t referring to the key components of a great marketplace listing, he probably wouldn\u2019t be able to deny the relevance.<\/h3>\n<p>Forget the blogs telling you the latest tips, tactics, and hacks for creating eCommerce listings. The best and most effective listings have just eight key components; once you\u2019ve mastered them all, you can replicate success across your products time and time again. <\/p>\n<p>And the best part? We\u2019ve tailored these components to make them compatible and effective across all marketplaces and <a href=\"http:\/\/deliverr.com\/blog\/fast-shipping-program-requirements\/\" target=\"_blank\" rel=\"noopener\">fast shipping programs<\/a>, meaning that you don\u2019t have to spend time editing listings to make them comply with Walmart, Amazon, or eBay.<br \/>\nThe key components of a great listing<br \/>\nA great listing template improves search ranking, increases clicks, boosts conversions, and repeats these successes across products and platforms. It does that by following a simple and repeatable format, consisting of eight key components. <\/p>\n<h2>1. The right product<\/h2>\n<p>First, you need the right product, and this depends entirely on your business, audience, intended profits, and storage and shipping methods. However, regardless of whether that product is big, small, expensive, cheap, popular, or niche, it must generate the following:<\/p>\n<ul>\n<li>Profit &#8211; money left after the costs of sourcing, storing, shipping, and selling. <\/li>\n<li>Demand &#8211; regular sales to keep your business afloat. <\/li>\n<li>\n<p>Joy &#8211; your passion for the product, the profits, or online selling in general. <\/p>\n<p>Tip: <a href=\"http:\/\/deliverr.com\/blog\/product-research-tips\/\" target=\"_blank\" rel=\"noopener\">Discover the A-Z of product research<\/a>, including top tips for getting it right. <\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/1-product-1.png\" alt=\"\" \/><\/p>\n<h2>2. An informative title<\/h2>\n<p>You want your marketplace listing title to be attention-grabbing, engaging, and click-worthy, but more importantly, you want it to be informative. Shoppers and marketplace search engines must be able to quickly read and understand your title to decide whether it\u2019s relevant to their search. This is achieved by being:<\/p>\n<ul>\n<li>Short and sharp, consisting of between 50-75 characters<\/li>\n<li>Descriptive, using <a href=\"https:\/\/deliverr.com\/blog\/amazon-keyword-research\/\" target=\"_blank\" rel=\"noopener\">keyword research<\/a> to identify the best descriptors; and<\/li>\n<li>\n<p>Consistent, following the recommended style of:<\/p>\n<p>Brand + size + defining quality + item name + style + pack count (if applicable). <\/p>\n<\/li>\n<\/ul>\n<p>Avoid using special characters, all capitals, or symbols &#8211; these make titles difficult to read and easily mistaken for spam.<\/p>\n<h2>3. Informative media<\/h2>\n<p>The first thing a shopper is drawn to when they click your listing is your product media. This includes the feature image alongside any gallery images or videos. A great listing uses this as an opportunity to sell the product and its benefits by including a variety of high-quality images and videos of the product, its use, and different angles. <\/p>\n<p>Each marketplace has its own image requirements. However, the following guidelines ensure that your images comply with them all:<\/p>\n<ul>\n<li>Maximum 1 MB size<\/li>\n<li>JPEG format<\/li>\n<li>1,600-pixel dimension across the longest edge<\/li>\n<li>At least 1,000 dpi<\/li>\n<li>A solid white background, with the product occupying at least 80% of the image area<\/li>\n<li>No borders, watermarks, text, or other image alterations.  <\/li>\n<\/ul>\n<p>Tip: Include videos and 360 photographs to deliver a unique customer experience. <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/2-great-media1.png\" alt=\"\" \/><\/p>\n<h2>4. Competitive price<\/h2>\n<p>The next thing the shopper sees is the price. All of the leading online marketplaces require you to comply with a competitive pricing strategy &#8211; keeping your product prices in-line with the competition. <\/p>\n<p>We won\u2019t delve into the details of <a href=\"https:\/\/deliverr.com\/blog\/shopify-pricing-strategies\/\" target=\"_blank\" rel=\"noopener\">eCommerce pricing strategies<\/a> here, other than to say your prices should be competitive but not so low as to prevent you from making a profit. <a href=\"https:\/\/deliverr.com\/blog\/amazon-repricing\/\" target=\"_blank\" rel=\"noopener\">Repricing tools<\/a> are useful for helping you to achieve competitive pricing while maximizing your profits automatically. <\/p>\n<p>Tip: Don\u2019t underprice your listings in other marketplaces, or you <a href=\"https:\/\/deliverr.com\/blog\/walmart-delisting\/\" target=\"_blank\" rel=\"noopener\">risk being delisted<\/a>.<\/p>\n<h2>5. Fast delivery options<\/h2>\n<p>Sitting next to the price will be your delivery options. A great marketplace listing offers customers fast shipping options, including 2-day and, where possible, next-day deliveries. <\/p>\n<p>Ideally, this is prominently displayed via a fast shipping tag. Take a look at <a href=\"https:\/\/deliverr.com\/blog\/amazon-prime-benefits\/\" target=\"_blank\" rel=\"noopener\">Amazon Prime<\/a>, <a href=\"https:\/\/deliverr.com\/blog\/walmart-2-day-shipping\/\" target=\"_blank\" rel=\"noopener\">Walmart Free 2-day delivery<\/a>, <a href=\"https:\/\/deliverr.com\/blog\/ebay-guaranteed-delivery\/\" target=\"_blank\" rel=\"noopener\">eBay Fast \u2018N Free<\/a> and even <a href=\"https:\/\/deliverr.com\/blog\/2-day-delivery-for-shopify\/\" target=\"_blank\" rel=\"noopener\">Shopify 2-day delivery<\/a> badges. Not only will these create a better listing template, but qualifying for these programs also boosts your search ranking placement and visibility.<\/p>\n<p>Tip: Deliverr merchants are prequalified for fast shipping programs on Walmart, Shopify, Wish, and more.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.pixelfy.me\/storage\/app\/media\/3-delivery-1.png\" alt=\"\" \/><\/p>\n<h2>6. An engaging description<\/h2>\n<p>Finally, the shopper will begin scrolling down to your product description. This is your opportunity to sell the product and its benefits while answering any question the shopper might be thinking. The best way to achieve this is by following the <strong>features &gt; information &gt; essentials<\/strong> structure.<\/p>\n<ul>\n<li>\n<p><strong> Features:<\/strong><br \/>\nCreate five short bullet points of the product\u2019s key features, including how it solves the customer\u2019s problem. <\/p>\n<\/li>\n<li>\n<p><strong>Information<\/strong><br \/>\nShare more detailed product information, using headers and short paragraphs to provide information on additional features, uses, and dimensions. <\/p>\n<\/li>\n<li>\n<p><strong>Essentials:<\/strong><br \/>\nEnd with essential information about your shipping and returns policies, and care and warranty instructions. <\/p>\n<\/li>\n<\/ul>\n<p>It\u2019s important that your description is easily scannable, allowing users to absorb all essential information before delving into the details. Ideally, your description should be between 1,000 to 2,000 characters, with keywords evenly and naturally distributed throughout. <\/p>\n<h2>7. Great customer service<\/h2>\n<p>A great listing doesn\u2019t end at the description either. Once a shopper has read everything you have to say, they will start looking at what other shoppers have to say too. <\/p>\n<p>Positive reviews, Q&amp;As, and customer photographs are an essential part of any successful listing. While you certainly can\u2019t script customers on what to say or the photos they upload, you can influence their opinions by delivering an outstanding level of customer service. This includes quick response times, on-time shipping, quality products, and regular communication. <\/p>\n<h2>8. Branding<\/h2>\n<p>Selling via an online marketplace doesn\u2019t mean that your listings can\u2019t stand out from the crowd with your own branding. Incorporate your business logo, brand colors, typeface, and distinct photography style to create a branded customer experience that helps customers to recognize, resonate, and enjoy your brand. <\/p>\n<h2>The final component of a great listing<\/h2>\n<p>Continuous improvement. The most effective marketplace listings are those that constantly adapt to changing customer requirements. This means meeting faster shipping expectations, improving product quality, enhancing the customer experience, and continually learning how to be a better seller. <\/p>\n<p>&#8211;<\/p>\n<h5>About the Author<\/h5>\n<p>This is a guest post from <a href=\"https:\/\/www.linkedin.com\/in\/rachelgo\/\" target=\"_blank\" rel=\"noopener\">Rachel Go<\/a>, who handles content and partnerships at Deliverr. <a href=\"https:\/\/deliverr.com\" target=\"_blank\" rel=\"noopener\">Deliverr<\/a> provides fast and affordable fulfillment for your Shopify, Walmart, Amazon, eBay and Wish stores, helping to boost sales through programs like <a href=\"https:\/\/deliverr.com\/shopify-solution\/\" target=\"_blank\" rel=\"noopener\">2-day delivery for Shopify<\/a>, <a href=\"https:\/\/deliverr.com\/blog\/walmart-2-day-shipping\/\" target=\"_blank\" rel=\"noopener\">Walmart 2-day delivery<\/a>, <a href=\"https:\/\/deliverr.com\/blog\/ebay-guaranteed-delivery\/\" target=\"_blank\" rel=\"noopener\">eBay Fast \u2018N\u2019 Free<\/a>, and <a href=\"https:\/\/deliverr.com\/blog\/wish-express-fulfillment\/\" target=\"_blank\" rel=\"noopener\">Wish Express<\/a>.<\/p>\n<p>Deliverr\u2019s FBA-like <a href=\"http:\/\/deliverr.com\" target=\"_blank\" rel=\"noopener\">multi-channel fulfillment<\/a> comes with clear pricing, easy on-boarding and a hassle free experience so you can focus on growing your eCommerce business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSimplicity is the key to brilliance.\u201d While Bruce Lee wasn\u2019t referring to the key components of a great marketplace listing, he probably wouldn\u2019t be able to deny the relevance.<\/p>\n","protected":false},"author":1,"featured_media":380,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/pixelfy.me\/industry\/wp-json\/wp\/v2\/posts\/379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelfy.me\/industry\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelfy.me\/industry\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/industry\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/industry\/wp-json\/wp\/v2\/comments?post=379"}],"version-history":[{"count":1,"href":"https:\/\/pixelfy.me\/industry\/wp-json\/wp\/v2\/posts\/379\/revisions"}],"predecessor-version":[{"id":468,"href":"https:\/\/pixelfy.me\/industry\/wp-json\/wp\/v2\/posts\/379\/revisions\/468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelfy.me\/industry\/wp-json\/wp\/v2\/media\/380"}],"wp:attachment":[{"href":"https:\/\/pixelfy.me\/industry\/wp-json\/wp\/v2\/media?parent=379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelfy.me\/industry\/wp-json\/wp\/v2\/categories?post=379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelfy.me\/industry\/wp-json\/wp\/v2\/tags?post=379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}