Most URL shortener services only offer data and analytics, such clicks and browsing data. does much more than this. It allows you to embed tracking codes, or pixels, into your URLs so that you can retarget audiences that have been built through various marketing campaigns; furthermore, offers a robust variety of tracking link options, such as a rotator URL, allowing you to rotate clicks to different destinations from a single URL, or various Super URLs, allowing you to boost Amazon’s algorithm for your product listings.