In, a campaign is defined as a collection of different tracking links used to track clicks and data for a specific marketing campaign. It is comparable to a folder that you may have on your computer, used to organize a specific marketing push.

If, for example, you are launching a new product, you may wish to promote the product on various channels such as Facebook Ads and Instagram Influencer Campaigns. With, you can create separate tracking links for each channel, and then organize them in a single Campaign folder. By doing this, you can easily see all the results of your marketing campaign in one, single place.