Super URLs are unique URLs used to drive external traffic and conversions to your Amazon listing in an effort to boost Amazon’s A9 algorithm and drive rank for specific keywords that you target. Typically Super URLs embed specific keywords so that when conversions occur from the link’s origin, Amazon will attribute sales against the targeted keywords. is the only link shortening software that provides advanced Amazon sellers with a wide range of Super URLs designed to achieve very specific outcomes. To learn more about the types of Super URLs available, scroll to the tracking links section in the FAQ.