Tracking Links are the final product of Each Tracking Link created has a specific Destination URL (where the click leads to), but can be embedded with retargeting pixels for remarketing. You can also view data on the click source, such as number of clicks, location, and browser type, etc; furthermore, Tracking Links can always be modified at a later date, without changing the original shortened URL. For instance, if working with a YouTube influencer, you may send him/her a specialized tracking link that directs to a specific product, targeting a specific keyword. If, maybe 4 months later, you decide that you want to target a separate set of keywords, you only need to make the changes in The influencer does not have to change anything.