Anyone who sends traffic, or shares links to potential customers, can easily implement into his/her marketing processes. If you are an Amazon seller, social media agency, or influencer, is a powerful tool, allowing you to tag traffic with pixels, in order to collect data and build audiences.This is extremely valuable for both the analysis and hyper-targeted remarketing via multiple channels such as Facebook, Twitter, Google, and LinkedIn Ads. Amazon sellers have the added benefit of generating nearly 15+ different Super URLs, helping to drive keyword ranks.