The Supreme URL is a two-step URL, meaning it requires that customers head to the search results before clicking into your listing directly. This URL is effective for this very reason - it requires exactly two steps which mimics an organic purchase.
However, this also means that depending on the keyword you’re targeting, it may also show other results in the process, creating confusion for your customers.
Let’s use this product as an example:
*ZYLISS Susi 3 Garlic Press "No Need To Peel" - Built in Cleaner - Crusher, Mincer and Peeler, Cast Aluminum*
If we were to target the keyword ‘*garlic press*’ with the Supreme URL 2.0, Amazon will pull up additional products beside your own
This is unavoidable especially when targeting a high volume keyword like ‘garlic press’ where there are many results.
To minimize confusion and maximize conversions on your listing, we recommend that you provide an intermediary page when creating the link as shown here:
The result is an intermediate page which shows the customer what product to find before the results appear, ensuring that you still maintain full keyword attribution upon conversion.
If required, you could also add additional instructions to make things more clear for customers.