Ad blockers are now extremely common with digital ads being as commonplace as they are in today’s digital age.
Due to this, as a digital marketer, you must find new and innovative ways to get your message across to the masses.
One of the newer, trendy, and effective ways to do this is through influencer marketing.
In this post, we will discuss how influencer marketing works and how you can use it to benefit your brand or business.
So without further ado, let’s get into it.
What is Influencer Marketing?
In today’s day and age, influencer marketing can be grouped into a type of social media marketing. This is because most, if not all, influencers these days use social media to communicate and interact with their followers.
With influencer marketing, you strike a deal with the influencer so that they promote your product or service to their followers. In exchange, they would either receive financial compensation for it or something else that you may agree upon.
It’s a win-win situation since you receive publicity and recognition for your brand and they receive financial compensation.
In the past, this sort of collaboration was only in the form of celebrity endorsements which would involve movie stars, musicians, and sports stars. However, in today’s day and age, anybody with a large enough social media following can enter into a marketing deal with a brand.
10 Reasons Why Influencer Marketing is Worth Your Time
Many digital marketing experts are still skeptical over whether influencer marketing is just a fad or if it’s something that’s here to stay.
In our opinion, with over 3.6 billion social media users in the world right now, influencer marketing is definitely not going anywhere any time soon. That’s why it’s a good idea to look into it for the growth and welfare of your business.
Here are 10 reasons why you should consider influencer marketing for your brand:
1. It’s Cost-Effective
While the cost definitely depends on the influencer you choose to collaborate with, in most cases, it’s more than worth it.
The financial compensation you may have to provide to the influencer is nothing in comparison to what they provide to you in terms of loyal customers.
Chances are you’ll make up for the money you paid the influencer with the consumers that will be directed to your brand through their content marketing.
2. It’s Easy to Monitor
Since influencer marketing typically occurs in the digital sphere (mainly on social media platforms), it’s very easy to monitor.
You can easily look at insights such as impressions, views, clicks, shares, etc. to get an idea of whether your collaboration is a success or not.
Tools such as Pixelfy ensure that any links you share with influencers for them to include within their content can be monitored. This makes it super easy for you to check how much of an audience found you through a particular influencer.
Not only that but you can also make changes in real-time to ensure you get the results you want from the target market.
3. It Helps Immensely with Brand Recognition
As we mentioned earlier, it’s a good idea to collaborate with influencers that produce content related to your brand’s specific niche.
This will ensure that their audience and your target market overlap. You’ll be able to communicate your brand’s message to the influencer’s audience through them.
As a result, your brand may get discovered by individuals that are actively looking for a product or service like yours.
Even if they don’t buy anything, your brand’s name and the image will be put into their minds.
4. It Helps You Find New Customers
Some followers that find out about your brand through an influencer’s marketing might not interact with it. Others might go to your website and check it out but may not buy anything.
However, there’ll be a select few who will have a genuine need for the product or service you offer. As a result, you’ll definitely find some sales through an influencer that you hire.
If they like the product or service they get, they may even become loyal customers.
5. It Improves Customer Relations
You can use collaborations with influencers to interact with your audience as well and increase your brand’s influence.
Remember that an influencer’s audience trusts them and considers them to be credible sources. If such an influencer endorses your brand, their audience may start to trust you as well.
Hence, if you make the right decision when it comes to choosing influencers, it can help build your brand’s credibility.
6. It May Become Very Competitive in the Future
Even though influencer marketing has been around for a few years, it’s still a relatively new form of marketing.
It’s extremely trendy and many marketers and individuals are looking to learn about it and get into it.
As a result, while it’s not too costly to use influencers right now, that might be the case in the near future.
Hence, it’d be a good idea to get started with it now and reap the benefits before it becomes too financially demanding.
7. It Assists with SEO
If you want your brand to be discoverable online, you need to implement good SEO practices to ensure that.
When you collaborate with an influencer, their social media posts can also pop up on search engines. This could be if they optimized it well or simply because it went viral.
In any case, influencer marketing can help your brand become more discoverable by boosting SEO in this way.
8. It Provides a Native Ad Experience
People who are familiar with the web design of social media platforms know how to identify paid ads when they see them.
However, an influencer’s content does not show up as a paid ad. Instead, it comes up as an organic post that a person scrolling through would usually stop to see.
Seasoned influencers know how to promote products in a way that does not feel like a sales pitch. As a result, potential consumers don’t just scroll by their posts.
9. Paid Ads are Expensive and Usually Not Worth it
The average person in the US is bombarded by traditional ads all day and all night. This can lead to them becoming insensitive to them.
As we mentioned previously, content produced by influencers resonates a lot more with audiences because their advertising does not “feel” like advertising.
Don’t pay a huge sum for paid ads that won’t have any influence on anybody.
10. It Can Make You a Trendsetter
Influencers and seasoned marketers know how to create campaigns and influence people in an effective way.
As a result of their marketing efforts, they can often “go viral” and set trends for different brands and media.
If your brand is lucky enough to start a viral trend, it can boost your recognition exponentially.
As beneficial as influencer marketing is, there are a lot of reasons marketers fail at it. Check out here.
Wrapping Things Up…
That’s how you can leverage the favorite personalities of consumers to influence their purchasing decisions.
It’s definitely something that we recommend you experiment with to judge whether or not it’s right for your brand.
For more questions, please reach out to us in the comments below.