Mar 15, 2022

How to Become a Brand Ambassador for Shein? – All-in-One Guide with Tips, Tricks, FAQs, & More   

how to become a brand ambassador for shein

Shein is a fast-fashion women’s clothing brand that offers affordable clothing based on more expensive brands. 

The great thing about Shein is that they have an affiliate program which you can benefit from if you have a sizable social media following or are a UGC content creator

If you’d like to leverage your social media accounts and become a Shein brand ambassador, there are some aspects that you should be aware of.

Want to start working as a content creator or influencer for lots of brands? Check out and sign up to book your first job!

Quick Summary

In this post, we will discuss the actionable steps you need to take in order to become a Shein Brand Ambassador. 

You could also be a Shein Campus Ambassador if you are currently in an educational institution. 

We’ll provide details on the criteria you have to meet as a social media influencer to be considered as well. 

So without further ado, let’s get into it.

The Different Levels of Social Media Influencers

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Before you actually start to approach Shein for a collaboration, you need to assess yourself and identify what level you are at. 

There are 5 types of social media influencers. If you’d like to be a Shein ambassador, you must be aware of those 5 types and identify which type you are at the current moment. 

The 5 types of social media influencers are: 

1. Nano Influencers

Nano influencers have the smallest social media following out of all the different influencer types. 

While this may seem like you don’t have a lot to offer, having a smaller following does actually have its advantages. 

For example, a smaller community means that you can cater to a very specific niche in the clothing industry. As a result, you can take special care of your followers as you’ll have the ability to individually interact with them. 

Due to this, your followers will trust your opinion and respect you as an authority within your specific niche. 

As far as numbers go, nano influencers typically have: 

  • Less than 5000 subscribers on Youtube.
  • 2500 to 10,000 followers on Instagram.
  • 5000 to 50,000 followers on Tiktok. 

2. Micro-Influencers

Micro-influencers have a larger following on their social media accounts and as a result of this, they have a much better chance to effectively promote trending digital content. 

You’ll have a much better chance of being selected for the Shein affiliate program if you are at least at the micro-influencer level. 

Similar to nano influencers, micro-influencers typically focus on a specific niche as well. Hence, if your niche matches what Shein is looking for, you can easily secure collaboration with them through their affiliate program. 

Micro-influencers usually have: 

  • 5000 to 25,000 subscribers on Youtube.
  • 10,000 to 100,000 followers on Instagram.
  • 50,000 to 150,000 followers on Tiktok. 

3. Mid-Tier Influencers 

As the name suggests, this is the halfway point in your journey as an influencer. Mid-tier influencers are usually at that stage where they start to consider influencing as more than just a side-hustle.

At this stage, you have the potential to secure revenue at a level where it can turn into a full-fledged profession rather than just a hobby. 

For Shein clothing, this level is quite desirable as it’s at a stage where they can gain a lot of value from you and your audience. 

Mid-tier influencers have: 

  • 25,000 to 250,000 subscribers on Youtube.
  • 100,000 to 500,000 followers on Instagram.
  • 150,000 to 750,000 followers on Tiktok.

4. Macro-Influencers 

Macro-influencers are individuals that have developed a strong personal brand and as a result, they have amassed a huge social media following. 

They can be extremely valuable as a Shein affiliate since they have an established, sizable following that trusts what they have to say. If they endorse Shein, it will send a lot of customers their way. 

As a macro-influencer, you will have a much higher chance to be accepted as a Shein ambassador. 

Macro-influencers usually have: 

  • 250,000 to 1 million subscribers on Youtube.
  • 500,000 to 2.5 million followers on Instagram.
  • 750,000 to 2.5 million followers on Tiktok.

5. Celebrity Influencers 

Celebrity influencers can be of two types: 

  1. Actual celebrities that are originally famous for something else but just happen to have social media accounts. 
  2. People who have built their brand on social media and have amassed a following so large that they’re pretty much a celebrity. 

When it comes to being a Shein affiliate, obviously, the second type is usually the person that will be interested. As you can probably imagine, a person like that can definitely negotiate a highly beneficial deal if they were to be a part of the Shein affiliate program. 

Celebrity influencers can have: 

  • 1 million+ subscribers on Youtube.
  • 2.5 million+ followers on Instagram.
  • 2.5 million+ followers on Tiktok.

As a nano or a micro-influencer, you must understand and come to terms with the fact that you probably won’t benefit too much from the Shein affiliate program. However, it can be enough to be a decent side hustle. 

You have to acknowledge the fact that you are extremely valuable to companies like Shein Clothes. You have an audience that listens to you and trusts you. This provides genuine value to brands like Shein as they can leverage that trust to promote their own brand through you.

Here are some benefits brands can hope to gain through using influencers: 

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For most influencers, if you want to reach out to a brand, you typically have to send them a direct message (DM) on the social media platform of your choice. From there, you can ask if they’re willing to enter into a collaboration with you. 

The great thing about the Shein affiliate program is the fact that you are not restricted to just one platform. You can use: 

  • Youtube 
  • Instagram 
  • Tiktok 

If you have a sizable social media following on any of these three platforms, you can be eligible for their Ambassador program. 

How to Apply for the Shein Affiliate Program? 

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Step 1: To apply for the Shein affiliate program, all you have to do is make a content post on the social media platform of your choice. Naturally, the type of content you post will depend on the social media platform that you are on. 

If it’s on Tiktok, you can make a short 1-minute video. However, if it’s on Instagram, you can post a picture. In case, it’s on Youtube, you can make a short (or medium-length) video. 

Step 2: What should the content be? 

Well, it has to be you wearing a piece of clothing that you acquired from Shein. You can easily buy clothes from the brand through the Shein website if you wish. 

The post can be about how the clothes feel and what you think of them, etc. 

Step 3: Don’t forget to tag @sheinofficial in the post you make and use the following hashtags: #shein and #sheingals. 

Once you have made the post, it’s a good idea to wait a bit so that some engagement rolls in. This can offer a good impression to them so you have a better chance of securing your position as a Shein Brand or Shein Campus Ambassador. 

Once a little bit of engagement has rolled in with your social media post, you can proceed to the next step. 

Step 4: Email the link to your social media post to

Within the email, tell them a little bit about yourself and let them know that you are interested in a collaboration with them. 

If you meet their specific criteria, they will reply to your email and you can begin to negotiate a deal with them. 

Additional Tips

Once you do secure a partnership with them, you must ensure that the posts you make to promote them are highly polished and professional. 

First of all, you must ensure that it’s explicitly stated in the post that it’s part of a paid partnership between you and Shein. This is important as it’s illegal to not state this on social media posts if it is the case. 

Secondly, if you need to add any links to their website or online store, make sure that you shorten the link first. 

To shorten your link through Pixelfy, register yourself and log in.

Step 1: After you log in, you’ll see the URL shortener box at the top of the dashboard page.

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Step 2: Copy the link to Shein and paste it into the URL shortener box and click the “Shorten” button. 

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Step 3: You will receive the shortened link on the next page. You can copy and use it within your social media posts to promote Shein.

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Wrapping Things Up… 

That’s how you become a Shein Brand or Shein Campus Ambassador. 

You definitely do need to have a decently large audience to be considered for it but if you can get in, it can be a great way to earn money on the side. 

If you have any more questions, let us know in the comments below. You can also check out our blog to learn more about branding.