The Importance of Amazon Product Reviews and How to Automate Them – Complete Guide

by Andrii

administrator

How much feedback a product generates can make or break the success of that product and its brand on Amazon.

Buyers tend to gravitate towards items and brands that have a high number of positive feedback scores, as this feedback makes the buyer feel more comfortable that he or she is making the right purchase decision.

Email marketing is an excellent tool for sellers to use to help generate more feedback. A well thought out and executed email strategy can boost feedback scores and, in turn, sales.

Quick fact: In this digital age, user reviews are largely regarded as an important source to gather reliable information about a product pre-purchase.

As much as 95% of online shoppers check out a product’s user reviews before they decide to buy it.

Studies show that a whopping 22% of consumers only check Amazon if they find a suitable option for the product they want. User reviews factor heavily into this.

Adhering To Amazon’s Email Guidelines

There are many ways to craft an effective email campaign for generating feedback on Amazon, but it is important to make sure that the email drafts that you create adhere to Amazon’s buyer-seller messaging guidelines.

The world of business is dynamic and ever-changing. To grow your business at an accelerated rate, you must effortlessly enter the era of artificial intelligence.

If you’re stuck between the dilemma of needing reviews to get sales and vice-versa, we have compiled a list of tips that will help you. CLICK HERE.

In addition to being forbidden from marketing or promoting in these emails, sellers are also not allowed to request positive feedback or offer an incentive explicitly.

With this in mind, it will be important to create an email sequence that can be effective in its call to action without breaking any of Amazon’s rules. Please take the time to review the latest guidelines before finalizing your email strategy to make sure that it is in line with Amazon’s protocol.

An Example of an Effective Email Sequence

Sellers worried about potentially bothering their customers should take solace because Amazon now allows buyers to opt out of receiving seller emails. This means that buyers who do not want these types of correspondences always have the option of opting out of them, so those that are still opted in should be receptive to 2-3 well-crafted and useful emails from you. If done well, these emails will likely elicit a positive response in the form of feedback for your brand.

With FeedbackWhiz, this entire process can be automated. Sellers using the service can select and modify templates that will automatically be populated and sent when scheduled.

For example, using built-in tags like [Buyer’s Name] and [product name] in your template, the customer’s name and the product they purchased will automatically be inserted into these spots. This saves you the time and energy of needing to personalize each and every one of these emails.

The First Email: Confirming the Purchase

Shortly after an item has been shipped is a great time to reach out to the customer with an email. A FeedbackWhiz template could be set up to automatically send this email as soon as it is marked as shipped on Amazon or perhaps a day or two after the order was processed, for instance.

This email aims to let the buyer know that you are there for them if they need anything and to offer them some additional information or tips about their purchase. Use the buyer’s name and the product purchased in the title of the email to increase the likelihood that the email is opened. Here’s what the first email might say:

Hello [Buyer’s Name],

My name is [Your Name] from [Your Brand]. Thank you so much for purchasing our [product name]! We strive to provide our customers with high-quality products and sincerely hope you enjoy this one!

Our product can be used and enjoyed in many different ways. We’ve put together a guide with five innovative ways to get the most out of your purchase!

Please feel free to check on the status of your order here [order link].

If you have any questions, don’t hesitate to contact us. We will reach out again soon to ensure that you are enjoying your purchase. [Include customer service contact links]

The Second Email: Following Up on the Order

You can send (or schedule) this second email about a week after the product was expected to arrive. This gives the buyer a chance to use the product and hopefully enjoy it. You may not need to wait an entire week to reach out for less complex items. Here’s what the second email could look like:

Hey [Buyer’s Name],

It’s [Your Name] from [Your Brand] again! Our records indicate that your product was successfully delivered a few days ago.

How are you enjoying it so far?

Amazon’s community relies on people like you to leave feedback on their purchases. Your feedback will help us ensure that we continue to improve our product and help other buyers make their purchase decision.

Please consider leaving a product review here if you have the time [Link to product review].

If you have any problems with your product, please don’t hesitate to contact us. We are here to help and would love to resolve your issue as soon as possible. [Include customer service contact links]

The Third Email: The Last Follow Up

If you are using FeedbackWhiz, you will be notified when a customer leaves a review on their purchase. Two emails will often be enough to do the trick, but if not, it is worth sending out a third and final one. It could go something like this:

Hey [Buyer’s Name],

It’s [Your Name] from [Your Brand]. I just wanted to follow up one more time now that you’ve had your product for a few weeks to ensure that you are still enjoying it. If you have any questions or concerns, please let me know!

If you haven’t already, please consider leaving a quick product review. It would tremendously help other buyers and us in the market for products like this one. Thanks! [Link to product review]

Tip: Use a link shortener to improve your traffic.

Final Thoughts

Some methods of calls to action are more effective than others. Certain keywords, layouts, and colors will impact how customers interact with the emails they receive.

For example, the color red is often referred to as the “buying color” as it elicits emotion in us to take action. Orange and yellow are more mild versions of the same concept. This is why many retailers use these colors on their clearance stickers to entice customers to take action!

The templates above are just examples of a starting point for your email strategy. FeedbackWhiz templates can be customized with all kinds of eye-catching things like images, GIFs, and different colored buttons. A website like Da Button Factory can be used to create customized call-to-action buttons that can be directly linked to things like the feedback request page.

With so many options to choose from when formatting and writing out your email templates, it is helpful to have a software tool like FeedbackWhiz to help you track your analytics. Analytics can help you track email campaigns for how well different titles and links are performing so that you can make the tweaks necessary to get the most interaction you can out of your email marketing strategy.

Working out what emails perform the best will lead you to convert more of your customers into those that leave positive feedback. Higher feedback reviews lead to higher sales, leading to more customers to convert. The cycle keeps going, and the money in your account keeps growing!

Find out how you can increase your amazon sales HERE.