Checking for Patents & Trademarks as an Amazon Seller – Detailed Guide, Examples & More
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The fact that it is so easy to avoid patents and trademark infringement lawsuits makes it quite surprising that even today, business owners get in trouble for this reason so often.
Therefore, to ensure that you don’t become one of them, too, this post will explain how to check for existing patents and trademarks, along with describing the basic differences between them.
Let’s get started.
Difference Between a Patent & Trademark
Patents and trademarks are two main things that you need to check for whenever you get a new product idea for Amazon. They both offer different types of protection to business owners.
Having a patent means having exclusive rights to a specific design or make. For example, Apple has a patent for the iPhone. This means that no one can copy the exact design or features of an iPhone as listed in its patent.
On the other hand, if a company wants to protect its brand name or logo, it would file for a trademark. For example, Starbucks, Rolex, Sony, Canon, etc., all have trademarks for their brand names and logos.
In short, if Nike wants to protect their brand name “Nike” and its famous swoosh logo, then they would get trademark registration (and they already do).
On the other hand, if Nike comes up with a unique shoe style and wants no one else to be able to copy that design, then they would file for a patent.
Trademarks last forever, provided that you renew them once after the first 10 years, and also file a statement of use between the 5th and 6th years.
Patents are valid only up to a certain period of time (utility patents are valid for 20 years while design patents are valid for 14 years in the US).
2 Ways to Check for a Patent
In order to make sure that your product design is not already patented by someone else, you have to conduct thorough online research.
Here are the 2 easiest ways to check for a patent:
1. Go to the Company’s Website
If you know a company that already uses your product design, you have first to make sure that they don’t have a patent for it.
To do so, simply go to the company’s website and check if there are any design patents listed there.
For example, SquattyPotty is a company that came up with a toilet footrest device and got a design patent for their product.
If you go on their website, you can easily find these patents listed there:
This is the simplest way to check for a patent.
2. Check Google Patents (or USPTO.gov)
If you come up with an entirely new design and have no idea whether it’s already in use or not, the best place to check it on is Google Patents and US Trademarks and Patents Office website.
Google Patents consists of a collection of patents from around the world, where you can search and read full texts of existing patents:
For example, if you search “toilet footrest” on Google Patents, a bunch of patented designs come up (including those of SquattyPotty):
The second website, USPTO.gov, is actually the official website of the US Patents and Trademarks Office.
All of the registered trademarks and patents are published here with complete details. You can search for keywords on their website here and find all types of registered patents:
Google Patents and USPTO.gov are both highly reliable websites.
The difference between the two is that the former is more user-friendly, making it easier to navigate. On the other hand, USPTO is actually the official website, so it is obviously more reliable but a bit difficult to navigate.
Conclusively, it is easier to start your search from Google Patents. If you don’t find a relevant patent there, then search the USPTO’s website to crosscheck your findings.
Another important thing while searching for patents is to choose the write search keyword. Since patents protect designs, search for that design or product type with a broad keyword. For example, don’t search for “SquattyPotty”; search for “toilet footrest” instead.
Similarly, avoid searching for long keywords that represent very specific products. So, instead of searching for “flashlight gloves for repairing and working in dark places”, just search for “flashlight glove”.
Shortened URLs are known to get more traffic than traditional longer URLs.
How to Check for a Trademark?
If you launch a line of camera products and name it “Nikon,” Nikon will sue you for infringing their trademark name. Therefore, if you want to choose a name or logo for your private label brand, check for registered trademarks first.
This process is called “clearance search.”
The best way to make sure that there are no conflicting trademarks, go to the US Trademarks website (USPTO.gov), and in the trademarks office database and check for filed and registered trademarks.
A trademark is the cheapest protection you can have for your business.
It is basically the legal term for a brand. A trademark can be anything: a slogan, word, logo, sound, and even smell.
The number one reason for an Amazon seller to get a trademark is to get into Amazon Brand Registry. In fact, this is the only thing most Amazon sellers care about while filing for trademarks.
Follow our step-by-step guide to register a trademark HERE.
You can go here and select one of the 3 search options:
If you’re just looking for brand names, go for the first option. However, if you want to search for names and logos, select either one of the remaining options.
For example, if you search for “McDonald’s”, a complete list of registered trademarks comes up like this:
In addition, you should also do Google and Amazon searches to crosscheck your findings.
Another website popular among business owners to check for trademarks is Namechk.com. They provide thorough results after checking various sites and even social media platforms for similar brand names or domain names as yours.
Let a Professional Help You out
Checking and then filing for trademarks or patents can be a hectic and time-consuming task. This is why it is recommended that instead of bothering yourself over it, just hire a professional to do it for you.
If you just want a clearance check done for your patent or trademark, you can hire reputable freelancers (on Fiverr or Upwork etc.).
However, if you want someone to take care of the entire procedure for you – doing a clearance check, filing for the trademark or patent, handling possible objections etc. – you should hire a certified professional.
It is best to hire trademark and patent professionals or attorneys. They may seem a bit expensive at first, but they are the ones that are truly able to run the entire process smoothly for you.
Tip: Protect yourself from trademark infringement.
Trademark infringement occurs when a seller distributes/sells unauthorized reproductions of your product.
Why Do I Need to Check for Existing Trademarks?
This is something that you’ll have to do at the start of your Amazon career. This is because if you intend to be on the Amazon marketplace for a long time, then you’ll eventually have to scale your business upwards.
To do that, you’ll need to register a trademark for your brand in order to protect your intellectual property. Having your company trademark registered is also a requirement for the Amazon Brand Registry.
But you don’t need to trademark your business as soon as you start selling on Amazon. So then, why should you check for existing trademarks as soon as you start your Amazon business?
Well, the reason for that is that you have to decide on your company’s name when you start your Amazon business. Once you start your Amazon journey, that’ll be the name that customers will associate your brand with.
Many business owners make the mistake of naming their business before they’ve checked if that trademark is available or not. Due to this, they set up a listing on Amazon only to receive an email from a company telling them that they’re infringing on their company’s trademark.
This can be devastating to a small entrepreneur that’s just starting out on Amazon. Rebranding can take a ton of time as well as a lot of money and resources.
Hence, before you name your business, always check to ensure that that name does not infringe on anyone’s trademark.
Final Thoughts
Remember, it is okay to come up with a product idea and then find out that it’s already patented or trademarked during a clearance search.
What’s not okay is launching your business without doing a clearance check, only to get sued later by the trademark owner. Trust us, complicated and costly lawsuits are the last thing you want for your business.
Therefore, make clearance search your foremost priority whenever you develop a new product idea. The entire process will only take a couple of hours. In return, it will not only reward you with peace of mind but also with protection from potential lawsuits.
If you have any questions, reach out to us in the comments below.
Find out how you can increase your amazon sales HERE.
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